IGORA ROYAL MASTERCLASS ❣️ Product Knowledge | Schwarzkopf Professional USA

In this deep dive, Ian, our Senior National Trainer, breaks down everything you need to know about IGORA ROYAL - Schwarzkopf's high-performing, iconic, permanent hair color formula!
What can you expect from IGORA ROYAL?
❤️ True-to-swatch color results
❤️ Reliable, even and luminous color
❤️ Optimal color retention
❤️ Holistic portfolio to perform every color service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 143 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.
🛜 For more information: www.schwarzkop...
► SUBSCRIBE
bit.ly/SKP-USA...
► FOLLOW US
Website - bit.ly/SKP-USA...
Facebook - bit.ly/SKP-USA_FB
Instagram - bit.ly/SKP-USA_IG

[@finding_lilah]

I'm not a hairstylist, just someone who uses professional colour at home and recently discovered the beauty of the Igora coppers. This video opened up a whole world of understanding and was not only educational but engaging and entertaining. This guy is fabulous 👌🏼

[@SchwarzkopfProfessionalUSA]

Thank you so much! ❤❤❤

[@montserratyuque]

This video is a valuable treasure, I hope it never gets deleted

[@SchwarzkopfProfessionalUSA]

So happy that you love this video 🥰

[@willaminaviolet]

This system and brand is SUPERIOR to anything else out there. I’m fifty. I have been coloring my hair since I was seventeen years old. I’ve been using IGORA ROYAL for about 5 yrs now. My hair has never looked better. I get compliments all the time. There is nothing else on the market that compares. Period. Amazing product and system! Great tutorial and instructor too!

[@SchwarzkopfProfessionalUSA]

Thank you so much! You made us blush 🥰🥰

[@JessyMurrie]

You're fantastic and did such a comprehensive job on a very complicated topic, thank you!

[@SchwarzkopfProfessionalUSA]

Glad it was helpful!

[@Thae_Ohu]

I can’t stop binge watching your videos !

[@SchwarzkopfProfessionalUSA]

✨✨✨✨ Isn't Ian wonderful!

[@kyrareneeLOA]

I love your slowed down clarity. Yes 30 volume developer is my go to, when mixing, or gray.

[@SchwarzkopfProfessionalUSA]

Yay! So happy you loved this video with Ian! ✨✨✨

[@evatoney6493]

i might watch this one a 10th time just bc …i miss seeing this beautiful soul and listening to his advice …i can pretend im in LA again lol

[@seanbuck2310]

At last I’ve been waiting for a video of tour like this. Thanks you transferring from Wella, I’ve found the results vary with Igora so far some super satisfying some I’ve had to reformulate.

[@SchwarzkopfProfessionalUSA]

Glad it was helpful!

[@aouvina17]

WOW! Honestly, more people should know about this video. I know it's meant for professionals, but I'm another at home hair-dyer, and this would've saved my hair when I first started experimenting... if you know what I mean hahahahah

[@SchwarzkopfProfessionalUSA]

Wow, thank you!

[@missymuffett3435]

Thankyou, brilliantly delivered information.

[@SchwarzkopfProfessionalUSA]

Glad you enjoyed it!

[@k8marlowe]

I’ve been a stylist for a long time and I have to say that this has to be the clearest explanation of a product I’ve seen. Thank you for making it available to easily find for refreshers, too. My memory isn’t what it once was. 😉

[@SchwarzkopfProfessionalUSA]

Wow, thank you! We love that this helped you! ✨

[@evatoney6493]

ian is a great educator!

[@knowledgeincrease3326]

We never stop learning as professionals no matter how much we know .

[@SchwarzkopfProfessionalUSA]

💖💖💖💖

[@starrchild1972]

Thank you so much. Now that I have a better understanding of this wonderful color line, I plan on swapping brands.

[@SchwarzkopfProfessionalUSA]

Glad it was helpful! 💖💖💖

[@izabelazielinska738]

Great explanation❤ I work with Swarzkopf in my place of work and I was trying to figure out how to use all color line 😊now i will have better idea

[@SchwarzkopfProfessionalUSA]

Wonderful! Glad it was helpful! 💖

[@risivenkian]

Thank you for the wonderful explanations, Ian! An educational video, it was a pleasure to watch 😊

[@vilenkapica]

My haird was boxed dyed (brown-dark) and i tried with L-89+9% oil developer. In room light my hair is dark cherry/violet/red. And when i am out on the sun my hair is exactly how they have the color L-89 on the chart. It is red/violet - but like burning fire! It is perfect! I just made one mistake - i put also 9% developer on my roots and now they are radioactive red😂😂😂😂 I will try to repair them with same color but 6% developer next time🎉 But yes, i have tried a lot of colors and by far this is the most perfect color. My hair is not fried, it is soft and silky.

[@angeldelmoroable]

34:15 a good analogy for toner is Tattos. Semi-permanent color is a kid sticker tattoo, that easily goes away, Demi-permanent color is a henna tattoo that stains the skin and lasts slightly longer than a kid sticker tattoo but less than Traditional tattos, and Permanent color is a Traditional tattoo, that gets INTO and stay IN the skin. But for hair🤣

[@lisahilton9616]

Extremely helpful! Thank you

[@SchwarzkopfProfessionalUSA]

😍 So happy your loving this Masterclass! Check out some great breakdowns with Ian to get that tea on how to get creative with our color lines 🙌🙌🙌

[@jennifferchavez863]

Thank you so much for this information! ❤

[@SchwarzkopfProfessionalUSA]

✨ So glad you dropped in for the class 🙌

[@mamie22j]

Im a DIY colorist😅 who would like to use only Igora..i think im learning something from your video..thank you❤

[@SchwarzkopfProfessionalUSA]

Glad it was helpful!

[@dorelleg]

Thankyou for explaining the chart. Great job 💚

[@SchwarzkopfProfessionalUSA]

Glad it was helpful!

[@SchwarzkopfProfessionalUSA]

❤️ Glad it was helpful!

[@AfefZbidi]

Im transferring from wella to Schwarzkopf as a sales and Im thankful to find you here your explanation is amazing thank so much ❤keep going . if you can put the link of bc and alterna if possible please

[@SchwarzkopfProfessionalUSA]

So happy you are loving these videos. Unfortunately BC Bonacure is not part of the USA Portfolio. Alterna is a separate brand from Schwarzkopf Professional and we recommend reaching out to them for more information. Hope this helps 💜

[@noraer2996]

Thank you so much! This was an amazing explanation❤️

[@egzonbeljulji2110]

I miss beautiful toners on blonde bases 😢 i think it’s more for just colouring grey and glazing darker colors

[@kimfromarkansas2084]

He is fabulous ❤❤❤

[@SchwarzkopfProfessionalUSA]

Ian is the GOAT! 🐐🐐🐐

[@kyrareneeLOA]

Thank you thank you! ❤ Love your line!! I This is wonderful! I use the professional color at home . Can a level 7 cover some white/ gray hair?? Was told it cannot, is that untrue? I fluctuate in color by a level 6. Sometimes I need and like to lift one shade. Natural color a mid brown, but like lighter. So confused if 7:00 is best or 7:4 ??? Sometimes it has been hard to cover but no damage. light waves, natural roots. I love the mutidemental look without any red leaning.💛💝

[@SchwarzkopfProfessionalUSA]

Great question. With IGORA Royal you can get 100% Coverage with | -0 | -1 | -4 | -63 | and if the hair is resistant we have the | -00 | with 25% more dye stuffs or the IGORA Absolutes that are premixed fashion shades with grey coverage and 30% more dye stuffs inside the tube for resistant hair. If you choose to use any of the Absolutes or -00 the recommended IGORA Royal Oil Developer we would recommend would be 30 Volume for hair that is 30-90% Gray/White hair that still has a lot of the natural hair mixed in. For hair that is 90-100% Grey/White 20 Volume is recommended. Hope that this helps ✨

[@kyrareneeLOA]

@@SchwarzkopfProfessionalUSA Wow thank you so much!! Helpful! 🩵 And adore this color line.

[@kyrareneeLOA]

@@SchwarzkopfProfessionalUSA Can I use a demi permanent? Or a demi mixed with...? Is it vibrance? My hair is only 20% gray at the roots? My light brown hair...I like it dimensional.

[@user-li3rx3sm7b]

You just helped me sooo much

[@SchwarzkopfProfessionalUSA]

❤️😍

[@soupack434]

Thank you! ❤

[@SchwarzkopfProfessionalUSA]

So happy this was helpful! 🩷🩷

[@annetterivera764]

What is the difference between -0 neutral and -00 extra neutral? What extra neutral means?

[@sarahcharlettson8837]

I use the 3% to bleach my own hair, since it's very thin. Works pretty good😅

[@knowledgeincrease3326]

As a license cosmetologist , where can i purchase this book and whats the price range

[@SchwarzkopfProfessionalUSA]

You can find this IGORA ROYAL Book at your local distributor or online at SALONORY. Prices Vary depending upon distributors. Hope that this helps 💖 salonory.com/en_US/Hair+Color+Swatch+Books/c/Swatch-Books?q=%3Arelevance%3ApsvBrand%3A35428&text=

[@idilzdr9847]

Lots of information thanks a lot

[@SchwarzkopfProfessionalUSA]

✨✨✨

[@rebelcolorist]

Such an excellent tutorial! I was wondering... Does 0-00 have the same lifting power as the Pastellifier?

[@Lucydangelo]

If I mix 1.1 and 22 will I get more blue?

[@Tammy.50]

Thank you ❤

[@SchwarzkopfProfessionalUSA]

You're welcome 😊

[@Ant.K]

Hi! You re video is absolute stunning. But i have a question. I want to dye my hair i have almost 50%grey roots and i want to use a dye that will light my hair more. Now iam at the 7 natural shade. Can i mix igora absolute 8.60 with something from igora royal with 9% developer? To have all grey hair covered and lighter hair? Because the pallete of absolutes it is very small.Not much choices.

[@hasanerturk4]

Wow soo good thank you

[@SchwarzkopfProfessionalUSA]

Happy it was helpful 💖

[@EmileesHairAffair]

Thanks❤

[@SchwarzkopfProfessionalUSA]

You're welcome 😊

[@seoexpertjh]

I'm not being a salesman here, and I believe no one connects or helps out for free. But I'm offering you being your consultant for free. Networking is the best option to get through anything.

[@Neda2015A]

Light brown extera natural igora royal in Canada what does mean?

[@SchwarzkopfProfessionalUSA]

Hey there! any Igora Royal tone that has -00 after the level means that it is a natural tone direction and is extra pigmented for white coverage on coarse, resistant hair. The correct way to mix it is 1:1 with 30 vol/9% I hope this clears things up for you.

[@Tammy.50]

Excellent 🎉

[@SchwarzkopfProfessionalUSA]

Thank you! Ian is amazing ✨✨

[@ExoticTS]

Hey the neutralisers example 0-11 can it used with developer to just tone hair alone? Does it have to be intermixed with colour ?

[@SchwarzkopfProfessionalUSA]

Hey there great question! If you're trying to create a fashion shade we would recommend using Chroma ID to make it. With the neutralizers they work best mixed in with a shade, may not be as bright and vibrant when used alone. Hope this helps. 💙

[@user-vs3el2yj6i]

If I’m dyed my hair with Igora royal 4-00 can I put a 5-4 over it the next time i dye my hair and roots?

[@pragyadubey3962]

Amazingly informative ❤ Could you tell where i can buy it in India?

[@SchwarzkopfProfessionalUSA]

We would recommend reaching out to our Partners at SKP India. Here is a link to their Instagram. 💖 instagram.com/schwarzkopfproanz/

[@1stlaydii]

If my hair is already dyed red but I’m looking for a lighter more vibrant red violet, can I mix this l89 with 30 volume or 20 volume instead of 40 volume?

[@hoanphatle8261]

Great ❤

[@SchwarzkopfProfessionalUSA]

❤❤

[@larazeli1306]

so we don't need bleach with these?? I have darkest brown virgin asian hair. and i want like a wine red hair which is not too bright but visible in normal light.

[@SchwarzkopfProfessionalUSA]

Hello there Larazeli 👋 Depending on what level you are naturally 2 or 3, you can get up to 3 Levels of lift with IGORA ROAYL Red Boxes Mixed with the 30 Volume IGORA ROYAL OIL DEVELOPER (1:1). We have some beautiful red shades at a level 4 and 5 that are in the -68 (Chocolate Red) -88 (Red Extra). The -68 Would be a primary tone of Warm Brown with a Secondary tone of Red, almost like when you look at a cherry cola, inside lighting it shows rich and brown but in the light, you can see the red. If you want it to be a little more vibrant the -88 could be mixed into your formula to intensify. Hope that this helps 🍒🥤 You can always find the Color Chart to look at our shades on our E-Acadamy here www.schwarzkopf-professional.com/com/en/colour/igora.html

[@sharonhur3131]

👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻

[@SchwarzkopfProfessionalUSA]

💖💖💖💖💖💖

[@btiberia]

Is the only difference between pastelifer and clear the ammonia content? And if so, would adding pastelifer increase the alkalinity of the level you add it to?

[@SchwarzkopfProfessionalUSA]

We love this question! The difference is just that, Pastelifer will add an extra level of shift to your color with haveing a white background in the color that will soften and pastelise the pigments in the hair. Where as the Clear 0-00 will dilute your shade but it's a clear background and not change the tone direction just dilute the pigments. Hope that this helps 💖

[@seanbuck2310]

Can you remind me- the mixing ratio for the /00 range + a fashion shade like 6/6 on gray hair and keep tone but also keep coverage? Is it one part 00 + two parts 6/6 or is it 1 part 6/6 + two parts /00? I’m thanks 🙏

[@SchwarzkopfProfessionalUSA]

Yes of course! Our grey coverage formula when mixing with a fashion shade will be 1 part of selected grey coverage shade (-00) to 2 parts of selected fashion shade (6-6). Hope that this helps ✨

[@HairSolutionExpert]

Very fantsstic

[@SchwarzkopfProfessionalUSA]

💖✨

[@erinkozoll7123]

What is the conversion from royal to absolutes? For ex.; I have a 7-57 with 5-57; what absolutes shade(s) would I use?

[@erinkozoll7123]

And/or can I mix absolutes 7-710 with royal 5-57 w 20 vol to get the same results? I am really shooting for a wella color charm 6rg/544. It just does not cover as well.

[@karambelkarshantanu]

Which shade use on greay hair ? For maintaining the natural gray tone cutting the yello from the hair need solution

[@SchwarzkopfProfessionalUSA]

In IGORA ROYAL we have the SILVER WHITES Range that are great for maintaining natural grey hues. The are 4 shades in the range SILVER | DOVE GREY | GREY LILAC | SLATE GREY. If the hair is 100% white and you just need to refine and remove yellow the Silver would be a great option. You can intermix any of these 4 shades together to create a custom shade, always mix 1:1 with IGORA ROYAL OIL DEVELOPER 10 Volume. Hope that this helps 🤍

[@KPtruth]

I have highlighted hair to cover my grey which I have all over my hair now, but I don’t want dark colors. What color can apply to cover the highlights but at the same time maintain a light color hair

[@FIONA21ful]

6-00 natural light brown , I also have highlighted light hair & Ive been using 5-4 & 6-4 mixed on my roots and blended down a bit...it gives a lovely dark blonde /light brown beige tone. The 6-00 is a natural light brown with no added tone. im going to start using it on my roots and use 6-4 on lengths...remember to give it long enough to take on the greys or you could add a little heat to help it. Greys can be tougher & take a bit longer to develop

[@Kattaltam]

Hi I love your video! Excuse my ignorance I just want to get Igora !! my hair is 40 percent gray hair my hair is dark , if I want to get a hair color to get blue black which is color I need to get

[@SchwarzkopfProfessionalUSA]

Hello there thank you for your question. We have, in IGORA ROYAL 1-1. The number before the dash is the level, 1 (black), and the number after the dash, is the tone direction -1 Cendre (Blue/Violet). The shades in IGORA ROYAL that provide up to 100% Gray White hair coverage are | -0 | -00 | -1 | -4 | Hope that this helps. 🖤

[@Kattaltam]

@@SchwarzkopfProfessionalUSA thank you I love your video the way you explain things! Makes it very easy

[@uniqueandcreative6650]

Sir can we do flat gray and silver? deposit for 10 labal prilghtr hair

[@Mira-xu5kg]

Hello, your work is absolutely amazing ❤please, is it possible to consult with you via email (or different place where i can sent you picture 🙏🏻) about a specific hair shade? I can't estimate the specific Igora number for that color, and I don't have good experience in Slovakia with hair salons. 🙄

[@Niru742003]

Great video, how can I buy these colors in India? is there any online option?

[@SchwarzkopfProfessionalUSA]

Hello there we recommend reaching out to our partners on Instagram at @schwarzkopfpro to find out who the local distributors in your area are. Hope that this helps. 💖

[@qwertysingha]

What number should i go for to have my virgin black hair coloured violet, without any hints of burgundy?

[@quangvinhdinh9274]

What depth do you want to be ?

[@qwertysingha]

@@quangvinhdinh9274 I've no idea what that means, I am looking for a plum/amethyst purple

[@Valerieanita16]

Please where can I get the number identification chat for the colors🙏🏾

[@SchwarzkopfProfessionalUSA]

Great question! You can these charts at www.schwarzkopf-professional.com/com/en.html Hope that this helps 💖

[@tamaravlogt]

I had 5-60 for years But Know i dont want the red shining anymore . What could i use ? Greetings from Germany

[@GabrielaOlacireguigetlucky]

5-63

[@curtisnielsen3490]

whats the difference between pastelfier and clear?

[@SchwarzkopfProfessionalUSA]

We love this question 0-00 has not level or tone direction and it is going to dilute the intensity of the shade but not the tone direction. Where as Pastelifier has a white back ground with a Cendre tone direction and it will a softer pastel tone direction. Here is a video with Ian breaking this down in depth with a great side by side visual between 2:10-4:46 kzbin.info/www/bejne/rqaXq5ahntNpbsUsi=RQXkscvyIq5or1NA Hope this helps 💜

[@nogita3]

Pls help me,i dye with igora 6.0 and i get darker brown almost black. I know 6.2 i think is grey,i dont want gray or too light redhead i want brown medim ,no brown black as i get with 6.0 what should i mix it with ?

[@AnonimAdres]

Use 7.0 instead of 6.0. And if 7.0 turns out too dark then use 8.0 or mix 7 and 8 together. 6.0 turns out very dark on me as well, I usually mix 7.0 and 8.1

[@SchwarzkopfProfessionalUSA]

Hello there thank you for you question. We would love to help troubleshoot this with you please send us a message on IG @SchwarzkopfUSA so that we can better assist you.

[@RainLove1111]

Where can I get the swatch book 📕?

[@SchwarzkopfProfessionalUSA]

You can buy a Swatch book here on SALONORY. Just register with your email and license and you're good to shop. Delivery in USA. salonory.com/en_US/Hair+Color+Swatch+Books/c/Swatch-Books?q=%3Arelevance%3ApsvBrand%3A35428&text=

[@patrickng9164]

Great

[@SchwarzkopfProfessionalUSA]

✨💖✨

[@user-nr5nn7qs9k]

No coman

[@igwellneverknow]

I want a red brown hair color more of a red auburn look. My natural base is 4-5 with a hint of orange (my hair is not virgin). Can i mix 5-7 and 5-88 with 30% ox for my desired color or should i only use 5-68 only with 30% ox ?or can i mix 5-7 and 5-80 absolute?

[@brandybaysingar7586]

Thank you !!

[@SchwarzkopfProfessionalUSA]

You're welcome! 💜