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A search engine is an online tool that is designed to search for websites on the internet based on the user’s search query.
Every time a web crawler finds a new webpage through a link, it scans and passes its content for further processing (called indexing) and continues in the discovery of new webpages.
All Search engines work by crawlers. They are web crawlers using bots called spiders. These web crawlers efficiently follow links from the webpage to the webpage to find new content to complement the search index. When using a search engine, relevant results are taken out from the index and ranked using an algorithm.
If that sounds weird, it’s because it is. But if you want to rank higher in the SERP and want to get more traffic to your website then you need a basic knowledge of how search engines find, index, and rank content.
Google is the most popular. But many other search sites and apps get millions of visits each month.
Each day we are searching for tons of information on the Internet. Sometimes the results are not what we are looking for and sometimes just the opposite. But how does the Internet know what we want? The answer is Search Engines.
You must have words like Google, Bing, Yahoo, etc. All these are search engines that curate top results for the queries that we enter. Let us dive deeper to understand what is a search engine.
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