Selling at a Stationery Convention! The road to StationeryFest 2024 & my experience at the event

In part two of my countdown to StationeryFest 2024, I take you along with me as I get ready to launch my new wildflower collection at the event! It was a hectic few days before the event to say the least! But we got there, and in this vlog I also share my event setup, footage from the event, and talk about what it was like selling at a stationery convention. Enjoy!
The Wildflower Collection launches Friday 5 July at 5pm BST. Sign up to my email list to be notified when the new products go live! - sunshinelane.co.uk/pages/signup
PRODUCTS & EQUIPMENT USED:
Auto heat press: amzn.to/46dRO4p / shrsl.com/4b0pc
Auto auto tumbler heat press: amzn.to/3Pr5PGn
Sublimation paper: amzn.to/3FWdKq3 / shrsl.com/4b0pf
Sublimation printer & ink bundle: amzn.to/3SG47TU
Heatproof tape: amzn.to/3u6Nera
Round Ceramic ornaments: amzn.to/46etr6s
Sony ZV-1 vlogging camera: amzn.to/3SQ99ew
Rode Video Mic: amzn.to/3IRSwKT
74” tripod: amzn.to/3L73u1I
Handheld tripod: amzn.to/3SQhMWq
Quick release plates for tripods: amzn.to/3JpvfBL
YOU CAN FIND DISPLAY STANDS AND OTHER ITEMS I TAKE TO EVENTS HERE:
www.amazon.co.uk/shop/planins...
SMALL BUSINESS HAUL:
Pencil earrings: tidd.ly/3XPPOyH
Daffney Duck Enamel Pin: www.pintadadesigns.co.uk/prod...
Grabber machine sticker: cutestickersonly.com/
Algae the frog earrings: www.swirlinyx.com/
Acorn sticker: www.swirlinyx.com/
Mushroom house sticker: www.swirlinyx.com/
Fox sticker: www.swirlinyx.com/
Woodland creatures sticker sheet: www.swirlinyx.com/
I’m the secret ingredient print: hoppitydesigns.co.uk/products...
Tired of being tired rosette: pebandreg.com/
WATCH NEXT:
○ StationeryFest prep part 1: • Preparing for a statio...
Creating frosted tumblers & trying a hat press: • Creating frosted tumbl...
○ Cute & colourful desk makeover: • Setting up a cute work...
○ Developing a balanced self-care plan - • Developing a Balanced ...
COME SAY HI!
Instagram: / sunshinelaneuk
My shop: sunshinelane.co.uk/
TikTok: / sunshinelaneuk
And don't forget to subscribe to my channel!

[@LucyLocksArt]

✏✏ great vlog! glad you had a successful stationery fest

[@LavineNoonan]

Lovely vlog and loved your display and so getting that new journey so beautiful. ✏

[@SunshineLaneUK]

Glad you enjoyed it!

[@Katiplans]

✏️ It’s so lovely to see how your mom and husband are so supportive and helping out ❤ Wishing you a successful launch 🤞🏻

[@SunshineLaneUK]

I couldn’t have done it without them! They’re the best xx

[@mzzbevcreates]

✏️Enjoyed this vlog beginning to end. Your booth looked fabulous!

[@SunshineLaneUK]

Aww thank you so much!! ☺️

[@AlihassanAlihassanrao]

Lovely

[@KBurgess]

✏️ I’m so glad all the stress was worth it in the end. Your stall looked fab 😊

[@SunshineLaneUK]

Thank you!! I was gonna get there one way or the other! 🤣 glad it turned out to be such a great day xx

[@allisonfox9362]

Great vlog of the lead up to StationeryFest. It was a brilliant day, and your stand looked amazing!, especially with all the new products. Sad about the quality of products companies churn out these days. Well done on a great day! ✏️

[@SunshineLaneUK]

Thank you! Couldn’t have done it without you! Xx

[@jenniferbeardshaw6690]

Loved meeting you and I love my journal

[@SunshineLaneUK]

Thank you so much! It was lovely to meet you too 💛

[@cutestickersonly]

Oh my gosh Emma! I got secondhand anxiety from all of your product issues! I don't know how you managed to look so calm on the day 🙈 But glad everything worked out okay. Your displays look lovely! And thank you for shopping with us 🥰 It was lovely seeing you. See you at the next one! ✏️

[@SunshineLaneUK]

I got there in the end!! I think I was calm on the day thinking thank goodness it all came together!! 🤣 it was so lovely to see you too and thank you for picking up some wildflower goodies!! Xx

[@Scrapbooksista70]

Congrats on a successful stationary fest after all the problems. ✏️

[@SunshineLaneUK]

Thank you so much!

[@Bulletjournalbychloe]

✏️it was lovely to see you and buy some goodies😊 looking forward to using my washi x

[@SunshineLaneUK]

Lovely to see you too! Xx

[@cozyandcard]

✏️ Your stall looked fantastic at StationeryFest and I got to meet your lovely mum when she popped by my stall to say hi. It was such a good day. 💕

[@SunshineLaneUK]

Thank you so much! Aww she is lovely 🥰 it was a great day wasn’t it!

[@cozyandcard]

@@SunshineLaneUK 💕💕

[@HoppityDesignsUK]

✏️ thank you SO much for the mention, it was so lovely to meet you! 🩷 xxx

[@SunshineLaneUK]

I’ve just realised…have we never met in person before?!?! we’ve chatted for so long it just felt like we had! But now I’m thinking about it we can’t have done! I loved meeting you too, and looking forward to getting my print up on the wall! It’s sat next to me on my desk right now 🥰

[@HoppityDesignsUK]

@@SunshineLaneUK haha! It feels like we’re have, you’re very familiar to me!! Hehe can’t wait to see it on your wall, so glad you love it! 🥰

[@CraftylittleswanUK]

✏ Lovely vlog! Your products are just beautiful 💛

[@SunshineLaneUK]

Aww thank you. That means a lot! Xx

[@AnggiSahamCantik]

✏ I made to the end 😂

[@SunshineLaneUK]

Hehe thank you!!

[@sunsets.promise]

Stationary fest was the first time I’ve come across your business and you have such gorgeous products ❤ I did grab a lovely pad and was also papped in your video 😂✏️

[@SunshineLaneUK]

I’m so glad you were able to find me and that you treated yourself! You’re famous now in the vlog! 🤣 hope you had a fab day xx

[@OurForeverUtopia]

Hi, fellow small business here, started my vlogs this year 📸 just found your channel and small biz through this video and can’t wait to catch up on all your videos while I paint my orders 🌈🍒🫶🏼

[@SunshineLaneUK]

That's lovely! I've just given you a follow and I'll check out your vlogs x

[@angelachadwick4924]

✏ love your designs!

[@SunshineLaneUK]

Thank you so much!

[@Bobbinandbond]

Honestly, re your stickers, I wouldn’t worry about the border being slightly off, people only notice when you point it out! I’m sure if you put them out they would sell and folk will be happy. I know when I sell my crafts folk do not notice little things… I put it out, if it doesn’t sell, it goes in a sale.

[@SunshineLaneUK]

Thank you ☺️ I think I had so many wrong or damaged items in this collection that I had a little temper tantrum because I was hot and at my limit 🤣🤣 but in hindsight, it’s really not that bad!! X

[@Werecat06]

Your stall looked so lovely! ✏️

[@SunshineLaneUK]

Thank you so much!!

[@NicoleMittman]

✏️ love your products!!!

[@SunshineLaneUK]

Thank you so much xx

[@LellybeanTV]

im sooo glad you did well! You worked so hard to get there! Loved this vlog wanna go back already!

[@SunshineLaneUK]

I know I can’t believe it’s all over for another year! Xx

[@EmilyHarveyArt]

It was so lovely to be your stall neighbour! 😍 your table is so gorgeous, I love how you display all the products and the signs. Say hi to your lovely husband and mum for me! Was so lovely to chat to them 💜

[@SunshineLaneUK]

Aww thank you so much! Sometimes I worry it looks a bit disjointed but I think there’s always pros and cons isn’t there. Always fab being neighbours! Xx

[@sharonsjs]

✏️ great vlog. I really enjoyed it.

[@SunshineLaneUK]

Aww thanks! I’m glad! X

[@pintadadesigns]

Thank you sooo much for popping over to my table! Was so lush to see you again! :) I'm so happy with how that day went and I just want to go back and see all my friends again xxx

[@SunshineLaneUK]

I know! I can’t believe it’s all over! I actually wish I’d stayed over in the end because I didn’t get much time to socialise with people. It’s just the extra expense xx

[@macandgraydesigns]

Oooh I’m going to sit and enjoy this with a cuppa later, but I just wanted to pop on and say it was SO lovely to meet you in person (albeit briefly). Thanks for being so lovely and encouraging as I was super nervous. Hopefully we will get a chance to chat a bit more at SWPC! 💜

[@SunshineLaneUK]

It was lovely to meet you too! It all just went by in the blink of an eye! Did you have a good day? It would be lovely to chat more at swpc! Xx

[@macandgraydesigns]

@@SunshineLaneUK it was such a fab day! I wasn’t prepared for how busy it would be. It was so amazing to be around so many creatives & people that have similar interests. Look forward to chatting more then! 💜

[@jennywakefield2717]

✏️ Emma I love the wildflower collection and the journal. Your stand looked amazing, your husband did a good job with the filming xx

[@SunshineLaneUK]

Thank you so much! Xx

[@staceyros]

get a wood frame for the pegboard

[@Planner_girl_kel]

Well done Emma. Yes I need 0.5 for that pen too but some only came in 0.38.

[@SunshineLaneUK]

Yes I think I'll keep an eye out for one

[@CreativeStitchingwithAnn]

✏Loved your presentation. Having had an online business and a brick-and-mortar I have learned that Plan A never goes completely well, so Plan B it is!

[@SunshineLaneUK]

Yes! Always need a plan B! x

[@vanessaroberts1414]

HI Just a thought with the stickers or any seconds you could do mystery packs that way you could recoupe a little profit 😊

[@SunshineLaneUK]

Yes I’ll definitely do this at some point! X

[@emilyhill9534]

✏️ 😊

[@carolion23]

✏ ❤❤❤

[@hollyjollyplans3006]

I bought some feet off Etsy for my peg board that you screwed on and then it stood up on its own xx

[@SunshineLaneUK]

Ooh I’ll have a look! Thank you! Xx

[@Tegnekroken]

✏️😃👍

[@studiomookie]

✏❤

[@Christina24life]

Is your studio art of your house? It’s so nice and big. Also is there a larger gap between the f and l then there should be on the be a wildflower sticker?

[@SunshineLaneUK]

It's a little building in the garden! 💛 I love it! There actually isn't an extra gap it's just how the font is x

[@Planner_girl_kel]

✏️

[@staceyros]

the miss cuts arent that bad..get them redone then when you price them as B grade..what you get is still profit

[@SunshineLaneUK]

I think to be honest that I’d had so many things in a row that had arrived damaged or wrong, that I just lost my cool with the stickers! Not helped by the fact that some of my lovely journals also arrived damaged. The stress and the heat combined was not a good mix! But I got it resolved and I’ll save these for seconds 🥰

[@staceyros]

@@SunshineLaneUK heard, unfortunately this happens, I've had issues too, companies seem to be more careless

[@marykabarkhuizen1628]

✏

[@joannementor5943]

GRUBBY FINGER MARKS REALLY?

[@SunshineLaneUK]

Sorry I’m not sure what this refers to

[@Katiplans]

@@SunshineLaneUK​​⁠​​⁠ I think you said that about some shelves that where then fixed with paint 🤔

[@elainejackson7283]

✏️

[@traceythomas1089]

✏️