Selling (No, Not Marketing) Senior Living Services

As an industry, occupancy is at an eight-year low. Senior living sales organizations continue to struggle. It's time to try something different. It's time to move beyond traditional sales techniques and to revolutionize how we sell.
On this episode of the Senior Care Growth Show, Mike Marlow, Marketing and Sales Training Manager, Life Care Services, shares his advice on how to grow your business by building stronger connections with prospective residents and their families.

[@AureumAssistedLiving]

Loved this informative interview. Taking notes. 📝 Thank you.

[@bdabestx]

I had the pleasure of participating in Mike Marlow’s training programs. He is spot on and is evolving the sales approach as customers evolve. This was a Ah ha interview. Kudos for having Mike as a guest.

[@williamsimmons8899]

Wow. What a true pro. So amazing to hear someone who really has their pulse on the industry give it straight. The difference between the reality and perceived reality. Thanks for your refreshing take, Mike Marlow!

[@LisaLaMagna]

This is so important: yes, on the tour, people are looking at how staff interact with residence, they’re observing. You’re not listening to the list of features. Good stuff.

[@USAgeriatricservices]

I am an independent geriatric consultant that does all the work for my clients. You hit on everything I look for when finding the right place for my families. If I don’t get a feeling that the community won’t embrace my clients as a part of the family I won’t make the referral.

[@seniorcaregrowth]

That's great to hear we're hitting on the same ideals. It is all about family and ensuring places are the right fit and are meeting the needs of their residences.

[@nufoxiemommy]

This is great information for a newbie like me. Thank you

[@n.dawnalexander4872]

Thank you.

[@zuiseswyg1867]

I love that too

[@reshmatamrakarful]

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