Influencer Marketing: From Oracle to LA Rockstar

In this episode of the Selling With Love podcast, host Jason Marc Campbell sits down with Courtney Bagby Lupilin, the founder and CEO of Little Red Lifestyle. Courtney shares her inspiring journey from working at Oracle in San Francisco to building a successful influencer marketing agency in Los Angeles. She reveals how she leveraged her passion for reality TV and social media to create a niche business, working with reality stars and connecting them with brand deals. Courtney's story is a testament to the power of networking, persistence, and finding your unique selling point.
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👂Listen out for:
- From volunteering to building a thriving agency
- Niching down to stand out in influencer marketing
- Secrets to managing reality TV star clients
- Navigating the ever-changing influencer landscape
- Balancing passion and business savvy for success
🎙️Guest’s Bio
Courtney Bagby Lupilin is the founder and CEO of Little Red Lifestyle, a boutique influencer marketing agency based in Los Angeles. With a passion for reality TV and social media, Courtney carved a niche for herself by working with reality stars from shows like The Bachelor. Her journey began by volunteering her services and building relationships, eventually turning her passion into a thriving business. Courtney's expertise lies in connecting brands with the right influencers and creating impactful campaigns that resonate with audiences.
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🎁Bonus:
Little Red Management
www.littleredmanagement.com/
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Timestamps
0:00 - Starting Influencer Marketing
4:30 - Doing Work for Free
8:40 - Starting to Charge Money
14:30 - Stronger Connections
20:40 - Standing Out In Your Niche
25:40 - Content Creators
28:38 - Building Confidence
30:50 - Selling With Love

[@Brandirell]

Great pod! Courtney’s willingness to serve others was ultimately the best investment in herself!