SEO 101 for Church Leaders | Jason Collier

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SEO 101 for Church Leaders | Jason Collier
The podcast episode features Jason Hamrock and Jason Collier discussing various aspects of search engine optimization (SEO) and its application in the context of church websites. The conversation covers topics such as technical SEO, local SEO, on-page SEO, content creation, and the challenges of building backlink profiles.
Jason Collier, a software developer at Missional Marketing, provides insights into his role, which involves working on proprietary development projects, church websites, and local SEO products. He explains that SEO, particularly local SEO, aims to optimize online content for search engines like Google, helping them understand and rank websites effectively.
The discussion delves into technical SEO, emphasizing the importance of ensuring that websites are crawlable, load quickly, and provide a good user experience, especially on mobile devices. They highlight the significance of elements like internal linking, performance optimization, and mobile responsiveness in enhancing a site's SEO.
Jason and Bart Blair discuss the distinction between local SEO and organic SEO, focusing on strategies tailored to impact local search results and broader search results, respectively. They emphasize the need for churches to optimize their websites for both types of search results to maximize visibility.
The conversation shifts to on-page SEO, where Jason elaborates on best practices for optimizing website content, including metadata, headings (H1, H2), and image optimization. He stresses the importance of crafting descriptive metadata, incorporating relevant keywords, and ensuring accessibility by providing alt text for images.
They discuss the role of content creation in SEO and highlight the potential of leveraging sermon transcripts to create blog posts. By repurposing sermon content into written form, churches can enhance their online presence, attract organic traffic, and provide valuable resources for their audience.
However, they caution against unethical practices such as manipulating backlink profiles, emphasizing the importance of building genuine relationships and earning backlinks naturally. Jason warns against companies offering black hat SEO services and encourages churches to focus on creating high-quality content and engaging with their audience authentically.
Overall, the podcast provides valuable insights into SEO strategies for church websites, emphasizing the importance of technical optimization, content creation, and ethical practices in achieving sustainable search engine visibility.
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