SEO and inclusive writing: excuse my French

*Talk: SEO and inclusive writing: excuse my French
Google has a very hard time adjusting to some changes in copy aimed at making content more inclusive. Some governments have decided to ban inclusive writing altogether as it is deemed a mortal threat to their language (direct quote from the French academy). In some Latin languages, feminization of exclusively male job titles is encouraged instead and the results are truly abominable when it comes to online visibility for women and non-binary folks. For the past 15 years, I have been an SEO specialist and not an expert. Why? Because a "spécialiste" in French is gender-neutral. An "expert SEO" has more search volume than a "spécialiste" but as a female, I would be forced to refer to myself as an "experte SEO" which has the lowest search volume of them all.
🔥 The speaker:
Myriam Jessier, SEO consultant, PRAGM
Myriam is an SEO expert in English and an SEO "spécialiste" in French. At the end of her studies, she discovered her hobby of messing with search engines was a real job and hasn't looked back since. After many years in various web agencies, she started freelancing. Too many contracts came in...so she onboarded her partner to create their own two-person agency.
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