SEO Client Reporting Tips To Increase Client Retention (Avoid These Mistakes)

Book a call with me if you need reporting help:
calendly.com/exponential-grow...
📈 Consulting: johnreinesch.com/
🧤 White Label Agency: exponentialgrowthmarketing.com/
🏘️ Property Management Marketing: assetgrowthagency.com/
Client reporting is a great opportunity to strengthen client relationships and demonstrate the value of your work. Below are some of the tips that have helped me improve my own reporting process:
Common Pitfalls in SEO Reporting
Treating Reports as a Check-Box Task: Often, reporting is rushed, with minimal resources allocated. This approach overlooks the potential of reports to be powerful tools for client engagement and upselling.
Template Dependency: Relying heavily on generic templates, like those in Looker Studio, can lead to reports that are hard to analyze and understand. Customization is key.
Lack of Insights and Analysis: Automated reports that lack human insights fail to communicate the real value and understanding of the data.
Crafting Effective SEO Reports
Customization and Simplicity: Build custom reports that focus on one aspect per page. This approach helps in creating a clear, coherent story of the campaign's progress.
Insightful Charts: Include charts that directly reflect your work, like traffic growth on optimized pages, to showcase the impact of your strategies.
Tactic-Specific Analysis: Group pages by different tactics (like new content creation or title tag testing) and analyze their overall performance. This helps in making informed decisions about budget allocation and strategy adjustments.
Focus on Trends and Results: Highlight overall trends and link them back to specific actions taken. This illustrates the direct impact of your strategies on the client's SEO performance.
Customizable Visibility: Utilize features like hiding slides in Looker Studio to keep the report concise yet comprehensive. This approach ensures that clients aren't overwhelmed by data while keeping essential insights accessible.
The Bigger Picture
Effective SEO reporting goes beyond just showcasing results; it's about narrating the success story of your SEO strategies. By avoiding common mistakes and focusing on insightful, custom, and clear reporting, you can transform your SEO reports into strategic tools that not only reduce client churn but also open avenues for upselling and scope expansion.
Remember, a well-crafted report is not just a reflection of your work; it's a reflection of your understanding of the client's needs and your commitment to their success.
Timestamps
0:00 Intro
0:28 Common mistakes with reporting
3:06 Looker Studio Reporting
3:30 Mistake of trying to automate too much
4:05 Examples of reports and charts
6:42 Hiding pages in Looker Studio
8:21 QBRs and upsells
9:03 Conclusion
#seoreport #lookerstudio #seo

[@natashafromberg]

Hello! Do you have this template available by any chance? 🤗 Your videos are AMAZING. Thank you for your them

[@johnreinesch]

Thank you, I appreciate it! You can sign up for the newsletter here: exponentialgrowthmarketing.substack.com/ I give away a new template each month. After you sign up, go to the archive, and you'll find the post regarding the report. If you can't find it, let me know!