Set up Email Campaigns and Track Abandoned Cart Information in Mautic

This video highlights how to set up email campaigns and track abandoned cart information in Mautic. When you create a new Email Campaign on Mautic, you perform the basic administrative tasks like choosing a name for the campaign, creating a description, assigning a category and identifying publishing information for the email campaign. The Campaign Builder handles the finer details of creating an email campaign workflow leveraging Conditions, Decisions, and Actions.
In addition, by tracking abandoned cart information in Mautic you can better understand your customer's buying and checkout behavior. It will help you create targeted marketing campaigns encouraging customers to return and buy.