Set Up Guide for Demand Gen | Google Ads 2024

[@MaryJasinski-z9o]

As someone who is currently learning Google Ads, these videos have been tremendously helpful and insightful. They've made the learning process much easier to follow and understand.

[@RalphEaton-us2bl]

You putting this up for free is actually clutch - praise to you

[@DJXaeR0Music]

Thanks Aaron, I completely agree with all you said, tested it in September/October and unfortunately it hasn't gone well as the tracking is ancient and takes time to update so success wasn't there. I'll probably try again in January as significant changes were made. The goal of the Demand Gen being primarily Brand Awareness.

[@AaronYoungGoogleAds]

My pleasure yes just continue to go slow with testing and only assign a small percentage of your total budget

[@armandosilva6150]

Finally you talking about the big white elephant in the room 😅, I got mixed results , good traffic and convertions in the learning phase and bad convertions and high traffic (expend the money too much like a crazy) on the ready to serve phase , I really don’t understand how it works , I tried it in 3 different busines with different fields and industries , e-commerce , services and hibrid, and I got the same results that I said before , however nobody know yet what’s the results in the long term 😊

[@AaronYoungGoogleAds]

Yep agree and that’s why I won’t be pushing large amounts of money into these campaigns until we see more data as it is also likely that Google is still rolling out further updates post launch (similar to PMax). I never hugely used Discovery campaigns anyway so unsure where this will fit throughout the coming years. I think I will still be testing this for another 6-12 months before I have any level of confidence to give solid recommendations

[@lapserdak24]

​ I get what Armando gets, only in search campaigns. Went through search terms, copy, website, all seems well. What would you suggest? Thank you!!

[@markpommett5712]

Are you using a tCPA or tROAS? That's super important. You need a goal in mind or it will just blow through budget.

[@WilliamCunningham-uk3hp]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@MasterBrain182]

Astonishing content Aaron 💯💯💯 as always! Thanks to share your knowledge with us 🥰🥳 Thumbs Up from Brazil 👍👍👍

[@lapserdak24]

I am watching lots of your video. Aggressive copy seems to work, thank you!

[@Reliefplaza]

Thanks Aaron!

[@AaronYoungGoogleAds]

My pleasure

[@DaveFogel]

You've got a typo in your thumbnail... Demand GEM

[@AaronYoungGoogleAds]

Thanks for letting me know Dave 🤦🏼‍♂️ All fixed now

[@harryanderson4688]

I saw all of your videos, thank you !

[@GeorgeFletcher-sg8mz]

Thank you for creating the video - likes Unequivocally !!!!

[@AaronYoungGoogleAds]

My pleasure

[@yuriykabanets2057]

Super, thank You!

[@nazhul]

Nice Video! I set it on conversions (it from mobile apps) and the error occurs conversion for websites are missing. But I dont want them, since it are ads for mobile apps (which I import from adjust, it works for a install campaign) hope you can help.

[@whentheraincomes1724]

Hi Aaron is it possible include a Data Feed in Demang Gen Campaign? And how to do that?

[@Nafirul-ads]

Yes, you can include a Data Feed in Dynamic Search Ads (DSA) campaigns to dynamically generate ad headlines and landing pages based on your website content. For a step-by-step guide, contact me, and I'll walk you through the process.

[@robbertdezeeuw1198]

In many video's you talk about only starting a performance max campaign if you have over 30 conversions in 30 days. We sell a higher priced product that if we make 5 conversions a month we are very happy. Any thoughts about when to start a performance max campaign in that case?

[@Nafirul-ads]

For higher-priced products with fewer conversions, focus on quality over quantity. Start a Performance Max campaign when you see consistent positive results, even if it's fewer conversions. Let's discuss your specific scenario for a tailored strategy. Feel free to reach out.

[@eppenga]

Why do you set the campaign goal to conversions when it's so low in the funnel? Why not clicks?

[@Adsbyalam]

Demand Gen campaign perform well only for remarketing.

[@PomaranczaPoczestujSie]

Is the demand gen good idea for small B2B companies?

[@AaronYoungGoogleAds]

No unless you have lots (& lots) of conversion data & audience data

[@LinardsKukutis]

Maybe somebody can help me with explaining this - i ran Demand Gen Campaigns for my client, we achieved 12k clicks, but Google Analytics shows 46 sessions 💀 Links are working, tracking is working and i just dont understand why there is such a big data difference?

[@Nafirul-ads]

That's a significant data disparity. Possible reasons could include tracking issues or discrepancies in how clicks and sessions are measured. Let's troubleshoot together. Reach out, and we can delve into the specifics to identify and resolve the discrepancy.