世界初かわいい味噌汁/Definition of Japanese Kawaii

[@peppipp]

a cup of soup is kawaiier than my entire life

[@lilsappy7489]

かっこよすぎる

[@peachigo5495]

I remember seeing this ad on a site when I was younger, and I was just humming the first few seconds of the video and remembered this ad. I searched up “Japanese yogurt commercial kawaii” haha XD

[@superlupita]

※日本人も混乱してしまいます

[@HarryBillyBobGeorge]

Gray Haddock, Miles Luna, and Kerry Shawcross brought me here. And I'm trapped. Thanks Gray.

[@jur2159]

I literally had this on university when studying Japanese popculture

[@BryanMontford]

I really enjoyed this. Wonderful cinematography and visual narrative. But most intriguing to me was the message, "Your definition is too narrow".

[@lunareclipse-]

Well, I didn't expect it to be miso soup commercial xD Damn

[@いむりく-d7g]

かわいい

[@sayasaras]

all that drama and its only for some fucking miso soup

[@MrCornpopz]

does no one see the shattering irony of this ad?... plus I don't agree with comparing the ganguro style to the culture of an african people... besides that, it has some super cool imagery though.

[@seregruin]

the irony being, we're gonna sell you your individual identity? that is also a part of most western fashion ads.

[@weemac77]

Your soup just blew my mind.. First class ticket to somewhere please.

[@cyanimation1605]

There is absolutely no way to predict what this commercial is about.

[@tonichen9970]

Amazing!

[@heartlesstear]

KAWAII

[@gracieladominguez3171]

Somebody knows the name of the first song? this video is art.

[@alexthekop130]

with this ad this miso soup looks kawaii

[@NAJICA5571]

面白い

[@grooveheart]

anybody know name of director of this advertisement? or production studio?

[@MrIanpj]

+sihwan kim adsoftheworld.com/media/tv/marukome_instant_miso_soup_definition_of_japanese_kawaii

[@隼人-t5z]

kawaiiかどうかは置いといて、マルコメとアドビという意外な組み合わせが面白いな

[@YoshihiroSHIRAISHI]

な、なんなんだぁ～！ (売ってたら買ってみよう

[@simonthomas1878]

Holy shit this is better than any movie I've seen this year.

[@Synapsenkitzler]

such a typical soup ad. not.

[@ukuladie2656]

Anyone else here because of Zach from Buzzfeed? :P Also what is this commercial?!? I am sexually confused...

[@niceclaup1]

twist like shyamalan

[@ageha549]

オリンピックはこれだな。

[@ivanirwan4757]

sugoii

[@wangshuai33]

Marvelous !

[@つへゆ]

かわいいってなんだろうと思って聞いてみたら、味噌汁の広告だったの？

[@Herebyas]

Can somebody tell me the name of the song please? Is killing me not having this song :'(.

[@TWINSANITY]

Lotte Lenya - Die Moritat von Mackie Messer, the first song. Don't know what the second song might be, what i would want to know.

[@GoGoGadgetGiveadamn]

@@TWINSANITY THANK YOU

[@dasiyoyosida8700]

熱が40度越え出すとコレ系の夢見るわ

[@Ryuko-T72]

Excuse me what?

[@irakest]

what songs are these?

[@sergioguerra1111]

Who did this? which Agency?

[@Олег-ч2л1ы]

Dentsu

[@javierpizarro9238]

+Олег and you know who is the director or the production company?

[@emiconfused]

+Javier Pizarro I want to know too. The art direction is amazing, I was in awe the whole time.

[@chri_ssss]

+EmiliaSenpai Yeah i wanna know the person behind the art direction too, dentsu is a big company..

[@MrIanpj]

+Sergio Guerra adsoftheworld.com/media/tv/marukome_instant_miso_soup_definition_of_japanese_kawaii

[@Scharbil]

Please explain to me what's the main objective of this comercial? Sell a soup after a model contest? Never use a Skull to sell food, please. Dear god what they were thinking?

[@donjotape]

+Scharbil Saleh the answer is: japan.

[@DeniseInKorea]

alrighty den

[@kty1026]

Ahhh~ me gusta mucho este cm xD a pesar de que sea un comercial de sopa jaja

[@LEX-zk1or]

外人オオスギィ

[@romanshatov5815]

F*cking genius

[@xOhneWitzx]

That´s not kawaii at all...

[@MrPdtho]

Kawaii ne

[@ちぇけみざわさとし]

クソワロタｗｗｗｗｗｗｗｗｗ

[@luqmanr]

welp, this is definitely not kawaii in my book lol. i'm out

[@MITOGURO]

今の日本は、こんな無駄なエネルギーに満ちた大人の遊びを、膨大な費用と時間をかけて真剣に考えて現実化する。私はそれが恥ずかしく感じる。そんなことよりも、時が経っても劣化しない伝統的な引算の美学を追求して、世界に発信して欲しい。 Japan today, the adult of play full of such a waste of energy, a reality to think seriously over the huge cost and time. I think it is embarrassing. Than that such a thing, to pursue the aesthetics of traditional subtraction that does not deteriorate even after time is, I want you to send to the world.

[@kenta731]

MITOGURO この映像は、劣化しない、新しい日本の美の象徴ではないか？

[@kiyoshifujioka3285]

バズーカ砲とか核爆発とかのカットが入ってくるけれど、何考えてんだよ？マルコメとアソビシステムってバカ？銃や核の使用に対して肯定派？いい加減にしろ！