Shaping A Sustainable Future

Dive into the world of Sam Carentz, a visionary turning his ideas and values into actions with grand plans for the future of the water-sports industry.
From Tarifa, Spain, the Mecca of water-sports in Europe, we follow Sam from the water to the workshop where he and his team innovate and build the future of foils at ONIX.
Learn about some of the challenges the industry is currently facing with sustainability and supply chain issues and how local production and community thinking may be the solution in a rapidly changing world.
Learn about the motivations that drive Sam and how his approach could shape the future of production across the industry.
How important is sustainability in your lifestyle choices?
Could local production change the way we think about consumption?
Watch, comment, and join the conversation about sustainable innovation in water sports.
Movie filmed and edited by James Frei.
IG james.in.progress
Web/vimeo www.jamesfrei.com

[@ONIXfoils]

What do you think about these ideas ? Looking forward to hear your feedback ;)

[@sethcre8s]

Bravo ONIX!!! Sharing this video with as many as I can!

[@belenbey6049]

Ojala más gente como tú Sam ! Es esperanzador ver gente joven con tantas ganas .

[@samcarentz589]

Muchissimas gracias a vosotros y Marco es un plazer de tener à Marco en esta vidéo. El représenta todo lo Bueno que tiene Tarifa 🤙

[@bille6596]

Love the business model concept, but wonder how easily it scales? I think low volume production with the right integration of automation can work and has many benefits for smaller producers. A structured and organized tradein/refurbishment/Reuse program can go a long way in extending useful product life and contributing to true sustainability if you can build consumer confidence in product performance. And I think having more, stratigic, regional manufacturing locations is the key to make this economically viable , if sales volume will support it (reduce shipping, customs, lead time, etc.) Will keep an eye out for the brand. Hope you are successful.