Shaping The Narrative Going Beyond The Headlines With Tiara Tucker

The next episode of Communicate Like You Give A Damn, hosted by Kim Clark, features a candid conversation handling communication in high-profile cases, especially involving social justice and police brutality, with Tiara Tucker. As the founder and CEO of Tiara PR Network, LLC, Tiara is looked at as a trailblazer offering communications support to those that need it most. Not only does Tiara share her journey recounting the unexpected turn of events that led her to work on a major police brutality case, but she explores with Kim the challenges of shaping narratives, humanizing victims, and managing media scrutiny. The episode delves into the complexities of combating victim-blaming narratives and integrating cultural and social context into public perception. Tiara's stories unveil the ripple effects of media coverage, prompting questions about the hierarchy of attention given to different cases. Her candid discussion provides a deeper understanding of the intricate dance between public relations, social justice, and media dynamics. This episode is sure to challenge preconceptions while unveiling the untold stories behind the headlines.
About The Guest:
Born and raised in Kankakee, IL, and currently residing in Dallas, TX, Trailblazer Tiara M. Tucker, M.S., is an empowerment connector known for wearing many "tiaras." As the Founder And CEO Of Tiara PR Network LLC, her boutique firm offers upscale PR and brand strategy, communications support, special events, and community impact. Tiara is a seasoned PR, communications, and crisis strategist, a transformational speaker and coach, an adept event curator, host, and MC, as well as a DE&I leader and social justice and mental health activist. Passionate about making a social impact, she established the Speak That! Movement, Inc, a nonprofit focused on women/girl empowerment, mental health, and social justice. Tiara serves as the PR director for the social justice-focused nonprofit, LoveJustice, a U.S. Congressional candidate, and other high-profile efforts. Recognized with numerous awards, including the President Joe Biden Presidential Lifetime Achievement Award, Tiara is a member of professional organizations such as PRSA Dallas, Delta Sigma Theta Sorority, Inc., and the Metrocrest Chamber of Commerce.
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About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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