Shaved Ice Business Fundamentals

This video is a training for Shaved Ice & SnowBall Stand business owners.
There are 5 main keys to running a successful Shaved Ice business:
1. When you're ducks are in a row, your stress is minimal
2. You have to have a brand & menu that's irresistible
3. If you pick the wrong location, you'll fail
4. Have a base of fans is greater than always finding new customers
5. Connect With your Community
I went from nothing to a THRIVING Shaved Ice business, and this video is about some MAJOR things that I learned along the way to help hit where I'm at. You'll definitely want to watch this if you're wanting to open your own shop.
Check Out Shaved Ice Academy:
stan.store/ShavedIceBiz
-----
I started my Shaved Ice journey just the same way most everyone else does...
I started from ZERO, and we're already about to open our 2nd & 3rd shops!
If you want to learn how to grow your Shaved Ice Business and get more customers, this is a video you'll really want to take notes on.
Now, I thought I had it figured out when we first opened, and I thought I had it figured out at about $10k per month, but looking back now, I continued to learn, and am STILL learning, and I'm now sharing these lessons that helped me grow my business with you!
So, if that sounds like you, and you want to learn some of my major takeaways from going from nothing to a thriving business, this video is definitely the one you'll want to watch.
I've packed a good lesson into this video, so hopefully, I'll see you with your shop at some point as well!
If you ever have any questions, please feel free to leave a comment!
I love helping my community and audience out with any Shaved Ice Shop questions, and will always make it a priority to get your questions answered.
Don't forget to subscribe!
Start Your Own Shaved Ice Business Here: stan.store/ShavedIceBiz
DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a commission. This helps support the channel and allows me to continue to make videos like this. I will never support or push a product I don't believe in. Thank you for your support!

[@shyiokia7555]

Thank you so much for all your insight this was a wonderful video to watch and I appreciate all your hard work I hope to be in the academy soon.

[@jenniferstaton8568]

Thank you! I am at the beginning of this journey getting ready to start a shaved ice business. I have so many questions and this helped so much. I am very interested in your academy! I will be joining soon!

[@ScoMoBiz]

Glad to hear it Jennifer! Right now the Academy is discounted and I'm offering one-on-one calls to help you with your specific situation. The link to join is sweet-profits.com/academy :-)

[@capitolsnow47]

Incredibly well done. Thank you!

[@ScoMoBiz]

Glad you enjoyed it!

[@monican.9763]

First time listening on replay. Just bought last night a shave Ice machine for family fun . But then started thinking how I can leverage this as a side hustle. Your video was a random find that I’m happy to have gotten. Looking forward to learning your process. TIA.

[@emokonya]

I just discovered you and subscribed. Thanks Scott, you're doing a wonderful job here! Just got into the shaved ice business, so this is a wonderful resource👌. Thanks for creating a community for us to learn and share too! 🙂

[@ScoMoBiz]

You're very welcome!

[@cosmiclouie1]

I am just at the beginning of my journey. Great content! I can’t wait to learn about your academy

[@ScoMoBiz]

Welcome aboard! You can learn more about the Academy here: sweet-profits.com/academy

[@donnyhill9225]

Sir "GREAT INFORMATION ",good delivery, please slow down, helpful hint,practice infront of some senior adults that have hearing aids,that will teach you to slow down, not a race it's a marathon 👍. We are small mobile food business owners also.

[@ScoMoBiz]

haha... thanks for the feedback Donny. I do speak fast. I have a lot to share! lol

[@monican.9763]

I noticed that too! Grateful for the option of playback speed button in settings ! 😅

[@2nearalki306]

​@@ScoMoBizI think fast, so I put your video on 1.5 speed.

[@robertbell5323]

Watching the replay. Thinking of starting a shaved ice biz for my teenagers to help them learn about entrepreneurship. Located in Oklahoma. Great video & information.

[@ScoMoBiz]

We started our business with our kids for the same reason!

[@BrianDoolittleAustin]

Just started shaved ice, thanks for this video.

[@Wow_jamell]

How is it going for you?

[@peaceONearth365]

Thank you for the helpful video. We are in Atlanta GA, starting a shaved ice business inspired by MD snoballs. We will be a mobile trailer using physical location as a dry storage. As of now we are focusing on our business plan.

[@ScoMoBiz]

Send me a message if your like help with that business plan!

[@charlesstreet1447]

Hello I am just starting a shave ice and I am from Lake City Fl. I am excited to get to know the whole business and just having fun with it

[@ScoMoBiz]

Welcome to the Shaved Ice world! Have you checked out the Shaved Ice Academy yet? it's the best resource to get you stated: sweet-profits.com/academy

[@crazyphotobooth]

Great video.

[@jonathanhicks8428]

First training, we just bought property with a shave ice business. It is at the start of our local rail trail and has the local city park across the street.

[@noelaniblye200]

I am born and raised in Hawai'i and I noticed the same thing when I moved to Florida! I have been sitting on the thought for the past 2 years during the pandemic. I finally decided to take the risk and pursue it as a business and it's crazy how I came across this video.

[@ScoMoBiz]

Feel free to DM if I can ever help you out. I'm pretty easy to find on Facebook and my Instagram is instagram.com/mr.scomo

[@noelaniblye200]

@@ScoMoBiz You're very kind, mahalo nui loa.

[@matladithobejane4285]

Aloha, how’s business going?

[@justincrosby2221]

Just purchased a portable set up. Just started the video. Out of portland Oregon so probably seasonally.

[@snowconecityllc1434]

Hi Scott! I am watching the recording. I've been in business since April, 2021. I have a shaved ice concession trailer. I'm in Mesquite, TX

[@rickeysnell4979]

Yes u have been so helpful to me.my name is Rickey snell.57 years old.im at tha beginning of starting my snow cone shop.im in Texas.

[@ScoMoBiz]

Nice to meet you Rickey! Be sure to check out the Shaved Ice Academy. It's the best resources to get you started! sweet-profits.com/academy

[@vikianderson3726]

Watching replay

[@annwoody8017]

Holy cow shaved ice from Tennessee

[@FoodTrucksForDummies]

Just subscribed

[@mistytackitt3121]

Thank You so much Scott and Family! It is really nice to know, I have support and answers to any and all questions. I will be in the academy and. a repeat guest in your KZbin audience. 😁 I can't wait to show you my shaved ice trailer when it's complete and You can say...."I helped with that". Lol! Have a great day! 🥰🍧🙏

[@ScoMoBiz]

LOVE this Misty! We can't wait to see that trailer! Go ahead and get started with Academy and I'll jump on a one on one consulting call with you! sweet-profits.com/academy

[@mistytackitt3121]

@@ScoMoBizReally?!? Sweet! I will! We have a ways to go still, so I get back to you when I'm super prepared for that call! Yay!😊

[@ScoMoBiz]

@@mistytackitt3121 When do you plan to open your biz?

[@mistytackitt3121]

Well....we bought a new 6*12 cargo trailer. I have everything ordered, for the interior. We are starting paint on the interior and exterior this week. Window installation and countertops. My paint choices are.....complex? Basically it will look like a. Ice cube🤞 outside and neon fruit sprinkles on flat black paint with blacklight inside. Still working on Logo, Menu and health department things. I'm hoping In a couple months. Once I have my exact plan, prices and venue in order, I will run it all by via a phone consultation. I'm excited about that!

[@ScoMoBiz]

@@mistytackitt3121 Awesome. The Academy will help you with a lot of what you're working on now. it would be best to start with that sooner rather than later.

[@sherrier.6152]

Replay .. just bought my shaved ice travel trailer business 😊

[@quincylockett7846]

New goal I start Business @ HCC next month so this is a great Business for Texas...it's so 🔥 🥵 hot is 🤘🏿town

[@ScoMoBiz]

Awesome! Would be happy to help you get started!

[@carl6389]

loved your video My daughter and I are thinking of starting the same type of business here in Alabama. Could you explain to me how you got a permanent location at a gas station?

[@TrillEntertainmentTrillFam]

Thank you for all the information I joined your Facebook group as well. I have a snoball business a cute little trailer in a gas station parking lot. I have many flavors and many Specialty SnoBall as well as soft baked pretzels and soft baked pretzel specialty pizza unfortunately I believe I am in a bad location. I'm about 7 miles from the main town and thankful I have customers that drive to me for my specialty snoballs but they always tell me if I would locate in to town I would make a killing. I am grateful to the gas station that I am located bc I don't have to pay them for the spot and since I'm out of town the health department let me set shop there bc I don't have a bathroom in the trailer I can use the gas station bathroom. The trailer doesn't have wheels so if I was to move in town I would have to add a bathroom and there's no room. I would love any ideas you have on getting more people to come from town to us or just any suggestions

[@ScoMoBiz]

Hi! So, in the end you really need to keep giving people a reason to come and see you frequently. A couple of ways to do that are ... - Be VERY on social media. Post amazing looking pics of your food, shop, customers, team, etc. - Run specials for 1-2 weeks. Something unique. It gives people a reason to keep coming out. - Host fun events at your shop. (movie night, games, freebies, party, etc.) Sign up for our Food & Ice platform ( www.foodandice.com/join ) We give you a monthly marketing calendar plus hundreds of templates you can use to promote what you're doing.

[@tomcgreer6517]

Hey, Scott….I just found you tonight and would love to talk more with you. I have asked to join the Facebook group and wondering if you are doing more academies this year.

[@ScoMoBiz]

Hey Tom, the Academy is open right now. sweet-profits.com/startacademy. If you'd like to set up a time to talk, shoot me a DM through Facebook. Facebook.com/scott.morrison3

[@joegodinez7224]

Scott, i watched a video on Facebook. You have a special offer i dont see when i fill out the billing form.

[@ScoMoBiz]

Sorry, I don't have a special offer available right now. But, please email me at: [e-mail]. Let me know what you're looking to do and I'll see how I can best help you.

[@156x]

My man was on that Stanley cup hype wayyyy before its time 😂😂😂😂 Joke aside…. This was very informative!! !!

[@ScoMoBiz]

haha ... and I can only thank my wife for that! Now I'm looking for a new cup ... to many people have these things now!

[@156x]

LOL I just saw your post on your instagram

[@brandonhodge2022]

My wife and I are in the first stage of a Shaved Ice Business here in Brazil/Terre Haute Indiana.

[@ScoMoBiz]

Welcome to the business! What are you working on now?

[@brandonhodge2022]

@@ScoMoBiz thanks! We worked on pricing, doing plastic color changing 3 and 5 oz cups.. figuring how much syrup to you. We have the name already, I sent the logo idea to a vinyl guy to design it for us. B&C Ice’N Things Up(the BC will be layed on top of eachother. We have all of our equipment, syrups, priced out and ordering this week. Local permit approval first. Will be selling from our mobile canopy until we find a good used trailer to sell out of. We are unsure if block shaver is best for seasonal use or ice shaver like a Paragon

[@brandonhodge2022]

We have ordered the equipment, still unsure of a mobile cooler for ice bags and our syrup’s while at a site. What are the top 3 syrups and brands in your opinion? Our logo is done, EIN #, we are registered and business bank account setup. We went with the Carnival King SCM250 starting out then move into better/more expensive option. We will only be doing it as a side business, shooting for 10 events a year and few weekends a year other then the events.

[@ScoMoBiz]

@@brandonhodge2022 Sounds like you're well on your way. There are lots of flavor vendors. Some of my favorites are Ralph's, SnoWizard & 1-800-Shaved-Ice

[@brandonhodge2022]

@@ScoMoBiz great thank you, we have done a ton of research and just not sure if doing it part time would benefit buying ready to poor flavors or doing it the concentrated way. Everything is ordered besides the syrups, we have new empty wine bottles with 1.5 oz fill attachments to have consistent and cost effective syrup application.

[@alissaroby7708]

I amneeding to know what sno cone mac hine do you use.

[@ScoMoBiz]

We use the Swan Si-100e Machines

[@NASATH3GR3AT]

Thank you for the information, can you give an estimate on how much it takes to start?

[@ScoMoBiz]

It depends on the type of set up you want. Tent set up for events ... less than $2k Truck/Trailer: $10k-$30k Brick & Mortar: $30k-$100k (Lots of factors to consider) If you plan to start a Shaved Ice business, go through the Shaved Ice Academy. sweet-profits.com/academy

[@nenawise4994]

We opened a new business on our 43 acres in rural Texas this past winter, Miracle On 134th St., a Christmas festival. As in most start up business,it was a definite success but fell way short $$ . Do you have any resources for marketing a new seasonal business. I also bout a wonderful hot cookie truck.

[@ScoMoBiz]

Yes, we have our Food & Ice platform (foodandice.com) If you join, I'll also do a one on one strategy call with you to talk through seasonal marketing.

[@lamarwilson5135]

Hi Scott. I have a question related to using flow meters to regulate how much volume is being used p/hr. The business is growing but I may have to hire. As it's a cash business, my concern is ensuring I am not taking any losses. I charge by the cup however it's an open pour from outside the truck. Can a flow meter help determine the price at the end of the shift to determine what I should have made?

[@ScoMoBiz]

I've never used a flow meter. We've always poured for the customer and used these pourers: amzn.to/3YQwAr9

[@JohnT-og5pf]

Hey what syrup do you guys use for your shaved ice?

[@ScoMoBiz]

Mostly from Ralphs

[@sherrier.6152]

I have a similar trailer as yours, but it's painted like a watermelon 😊

[@abdulalhaddadi8254]

Great effort you are doing cool helpfull training Desert taste your shaved ice 😂

[@johninphx9360]

I am in AZ .I am trying to start a shaved ice business . I already have a vending business LLC. Looking to expand into direct sales with shaved ice. Trying to decide between starting my own or buying into a snowie building.

[@ScoMoBiz]

Hey John, have you researched yet the Snowie Franchise costs?

[@johninphx9360]

@@ScoMoBiz yes. It's crazy expensive but very professional looking . I really like their cube shaver the most. I'll likely use it no matter what kind of building or cart I use. I'm still deciding if investing in a biz that runs 6 months of the year is what I want to do.

[@ScoMoBiz]

@@johninphx9360 We debated the same when we started. If you'd like, I'd be happy to jump on a call with you and talk through pros & cons.

[@india6160]

Great information! Just came accross your channel. So much informational content I love it! This may be a silly question but I’m new to this. If you start out tabletop at markets and such! What equipment are you using to power the machines if they are not battery operated? Also, do they consider you mobile even though you technically do not have an actual cart or vehicle as of yet?

[@SPORTNERDGAMING]

reply and looking a my first business adventure

[@vikianderson3726]

Opening up a shaved ice business but just in the very beginning

[@elenagilbert2053]

I'm listening to the replay. I'm thinking of buying a truck to sell shaved ice n ice cream

[@ScoMoBiz]

It's a great business. Have any questions I can answer for you?

[@elenagilbert2053]

@@ScoMoBiz thank you for that 🙏🏼. I'm in wi so it won't be till next season lol. But eventually we would like to move to Florida 😎.

[@terifrost536]

thank you im from AR and thinking a shave ice or ice bussiness

[@ScoMoBiz]

Awesome! Anything I can help you with?

[@GetRealwithMike]

I'm in Volusia. I teach middle school in east Volusia and want to do shows and events during the summer and holidays. I retire in three years and want to have this as a side hustle to augment my low retirement. What do I need in Florida to set up here? We have Kona Ice visit our school a lot. Thanks. Mike

[@ScoMoBiz]

You'll need a license through the FL Dept of Ag, and likely one through Volusia county. It's not to difficult to get done. I'd be happy to help you get going!

[@tamsmolen1388]

What flavor company do you prefer?

[@ScoMoBiz]

I don't buy them all from one company. We use a few different ones. Ralphs, SnoWizard, 1-800-Shaved-Ice, SnoShack

[@dashradio1]

snowball business, replay.

[@rickjackson5766]

I work for a company that builds snow cone trailers and I want to get on board doing the snow cone business I have built trailers all

[@ScoMoBiz]

Awesome! It's a great business. Have you checked out our Academy program yet? sweet-profits.com/academy

[@michellefeaster5585]

So to start my snow shack, should I LLC the business?

[@ScoMoBiz]

Yes, create a business. It's up to you and your accountant if it should be an LLC or a corporation.

[@ScoMoBiz]

We have the steps to do this in the Shaved Ice Academy: sweet-profits.com/academy

[@JoyfulOne464]

@@ScoMoBizwhat dates are available for your academy? I am interested but not sure if dates.

[@jimmylawrence2527]

Hi Im starting a shaved ice business. I'd like to be a part of your group

[@ScoMoBiz]

Great! Stan.store/shavedicebiz

[@Charles-zl8bz]

My uncle started out with a snow cone machine. After 10 years he owns 10 locations in Houston texas. Locations locations locations

[@Charles-zl8bz]

Big sale days. Special days Special hours . Buy one get one for free on Wednesday happy hour on Thursday any size for a dollar its just to advertising your locations. Punch a hole card give a card out to buyer every time they buy punch a hole in the card get all holes punch they get a free shaved ice. Have a jar with numbers pick the right number you win a free shaved ice. Saturday only. Have a day for family day get a discount on shaved ice. Biggest days for shaved ice Friday Saturday.