Shepard Fairey: Obey 1998 Interview: "'The originator of the Andre the Giant thing.'"

While working for the Lambesis advertising agency, we proposed including a VHS "magazine" (Channel A) with every pair of skate shoes sold for client Airwalk. Marketing students will be familiar with the campaign from Malcolm Gladwell's book, The Tipping Point. The interview was conducted at the BLKMKT offices in San Diego, California at a time when Shep was gaining notoriety for the Andre the Giant campaign, but was not yet the international art star who helped Barrack Obama get elected. We later went out and filmed him wheat-pasting around downtown San Diego. We licensed Helen Stickler's documentary, "Andre the Giant has a posse" for the intro. Second camera in the interview was shot by famed skateboard photographer Daniel Harold Sturt. There's a ton of rad art in the background and street shots: Giant, Twist, Frost, Kaws, Faile, Havek TVC.

[@carbajals84]

now he’s an icon himself ✨

[@theambivalentps2bloke60]

*These posters / stickers were all over the UK in the 90s... this must have been the case in a lot of countries across the world. Crazy this one skater dude started it for fun when people really thought there was secret stuff going on behind the scenes lol*

[@Respect13874]

We have a giant Andre the giant stenciled on a water tank in our town

[@betterthanjustiny3228]

Edgy today, revolutionary yesterday

[@cyrusgraham292]

I'd never heard of OBEY UNTIL YEAR 2000, WHEN I LIVED IN PHOENIX, ARIZONA.

[@LatecalebB]

@@welcome2cali946 indeed they do bro,

[@batesmastermind920]

They live~~~~~~

[@pennydinero1902]

This is wicked! Thanks for the share

[@_Pymander]

This brings back memories holy shit lol

[@InstagramAWrestlingHistorian]

OBEY

[@ronr.53400]

OneUltimateWarrior Shep? 😯

[@janinaleedelrio]

I saw today an Andre the giant sticker in downtown Toronto

[@billionwilliams8333]

Inspiring

[@christiantasidaily]

How does he put the big prints up?

[@cyrusgraham292]

I'd never known any of this about obey giant prior to living in Arizona.

[@imonlyjustahole]

Oh wow it is that old?!

[@TheRealCaptainFreedom]

Bob Dobbs recommended this video to me.

[@chandlerreyes53]

What's the beat?

[@twentysevenregat]

background song name? 🔥🔥

[@BrosephComrade]

Harvey the Giant Has a Posse

[@mtfuckersb5176]

do 3:26 ao 3:33 puro flow

[@bmoneyrancidfan91]

Shepard is such a badass but he shouldn't of card for fame. He would of been well off anyway not showing his face.

[@brian7047]

A lot of Satan pics when u slow it down

[@mediaexplosion]

Wait until you play it backwards.

[@brian7047]

@@mediaexplosion can't do it on KZbin. What's the craic if it's backwards

[@erikalopezflores1265]

CANAL DE MANUALIDADES MAESTRA TERRE GREGORIO TALLER EN CALCULAULPAN # HUGOESPINOSA #PINTURAENTELA #FAFRICPAIT #HANDMADE ALAN URIEL LOPEZ FLORES MEXICO LUPITA