SHOCKING STRATEGY: How to Decrease CPC on Google Search Ads (John Moran Google Ads Feeder Strategy)

[@ArturMacGoogleAdsMetaAds]

Hey all! Thanks for the feedback on this tutorial! I've been able to apply this same strategy to shopping using a maximize clicks standard shopping campaign and a maximize conversions performance max campaign. The key is making sure you are adding in negatives literally every single hour to force Google to focus on only the search terms you want to focus on. Check out my automated Google ads script that does this for you! AUTOMATE Your Google Ads Negative Keywords! kzbin.info/www/bejne/bpnUqpdrg92Emc0 On the strategy, its literally applying the same conversion tracking and bidding strategies, but using a standard shopping campaign + maximize clicks + no real conversion event and a pmax feed only campaign with a tROAS or a maximize conversion value or maximize conversions bidding strategy with the purchase conversion event as the primary goal. Let me know if you have questions!

[@Stoic-i8z]

Hey...I understand the process...but what's the reasoning behind the max clicks campaign? What about max clicks is needed for the broad strategy?

[@Vivibife]

Hi Arthur, great content! Could I have the info sheet please? Thank you.

[@ArturMacGoogleAdsMetaAds]

Hey! here's access to the info sheet! forms.gle/XcqYo1TGm18b6q2Q6

[@Ckeady21]

Great stuff Artur - would love to test this out on a few clients. Could you shoot me over the sheet used in the video please?

[@ArturMacGoogleAdsMetaAds]

Absolutely! Here's the link to download the info sheet! forms.gle/GVBsGHS3ZrUXSAaE9

[@manicciluxuryautostyling]

does it work for new and old google ads accounts?

[@ArturMacGoogleAdsMetaAds]

Yes, it can but the bigger question is what the specific industry and vertical this is in and whether or not Google understands the users and whether or not they will convert. Does that makes sense? I'm happy to chat if this doesn't make sense! Just reach out!

[@huzaifahb291]

Thank you for the video. I'd love to get the info sheet.

[@ArturMacGoogleAdsMetaAds]

Absolutely, here's the link to download the info sheet! forms.gle/GVBsGHS3ZrUXSAaE9

[@eugintrabajos4798]

Hello Artur, thank for the clear video. But on min 23:39 you says we should look in to the columns ( cpa & roas ) to see how efective it will / should be. But my question is, how the system know the roas or cpa if there are no conversions as the primary conversion is youtube action? It's all clear for me except that part. I don't understand how the report shows stats if there are no conversions to track in there? Can you clarify a bit please? Thank you :)

[@ArturMacGoogleAdsMetaAds]

This is a great question! In this specific part in the video, I talk about this. The way I measure it is by adding in custom columns that bring in the conversion events from the "All Conversions" Column. You're absolutely correct in that those conversions won't come in as primary conversion because they are not set as primary, that's why setting up these custom columns with the all conversions and adding those in will give you the visibility. Go to this point in the video here, for my exact walk through on how I measure and set up these custom columsn! kzbin.info/www/bejne/d6CsdWeli7yCaNUsi=YJ0t8Tpv104XoDae&t=1293 And, don't hesitate to let me know if you have any further questions!

[@BartSajewski]

hey Artur, regarding custom audiences - at what point would you consider switching from Observation to Targeting?

[@ArturMacGoogleAdsMetaAds]

For search campaigns I would probably leave custom audiences as observation only. This is because it would really limit the campaign to people who are search and in that audience only. I think it restricts the campaign to much. If your using manual bidding I would then bid up or down based on the audience performance. Please note that bidding up or down wont work for campaigns using smart bidding, but you can do a 100% decrease bid adjustment to eliminate those audiences all together. After enough data comes through, I would more so adjust the male vs female vs unknown & ages, parent vs non-parent vs unknown, & household targeting and do bid adjustments or exclusions all together, depending on the data. I typically using the targeting feature for custom audiences on youtube (video action campaigns now, that will be rolled into demand gen campaigns) or display campaigns. Performance max is more so signals versus actual targeting. It’s like a suggestion. I hope all of this makes sense!

[@Mrklangleyprivate]

Thank you for the video. I'd love to get the info sheet.

[@ArturMacGoogleAdsMetaAds]

Hey! Here's the link to download: forms.gle/GVBsGHS3ZrUXSAaE9 What other content are you interested in?

[@ArturMacGoogleAdsMetaAds]

absolutely! Here’s the link for the guide! docs.google.com/forms/d/e/1FAIpQLSf5hzLP_jShHCzl9VXcK0bTlmFd1jCCpDFkudFUylzW6eyrKw/viewform Is there anything else your interested in learning about or seeing! I'm working on my content for the next several months and I want to make sure I continue to contribute a great amount of value!

[@plamentodorov8302]

Hey Artur! Thanks for the video. I`d love to have the sheet!

[@ArturMacGoogleAdsMetaAds]

Absolutely! Here's the link to download the sheet: forms.gle/GVBsGHS3ZrUXSAaE9

[@ArthurMuneh]

How much volume of words you need? If it’s a very niche industry but with high cpc would it work well?

[@ArturMacGoogleAdsMetaAds]

It can, but there are several nuances to this like search volume and daily budget. Get in touch with me with some more specifics!

[@jmkharb]

Awesome video. Would be also lovely to get the sheet❤

[@ArturMacGoogleAdsMetaAds]

I'm happy you found it informative! Here's the link to download the sheet: forms.gle/GVBsGHS3ZrUXSAaE9

[@GauravDharmwani]

Thank you for the video. I recently deployed this strategy after watching your video but have not seen any improvement. Can you please share the info sheet?

[@ArturMacGoogleAdsMetaAds]

I'm happy to look over the account to see if everything was set up properly and give any tips, just let me know! Here's the link to download the sheet: forms.gle/GVBsGHS3ZrUXSAaE9

[@user-le6fs8ty3e]

Thx for the detailed video. What is the point of setting the goal for the Max Clicks (feeder campaign) to something irrelevant? Why not set it with the same goal as the Max Conv (conversion campaign)?

[@ArturMacGoogleAdsMetaAds]

CPC Is To High on Google Ads? It’s Because of This 👉 (What Google Doesn’t Want You to Know) Part 1

[@ArturMacGoogleAdsMetaAds]

Google Inflates Your CPC’s When It Knows That the Conversion Is Valuable to You #ppc #googleads

[@ArturMacGoogleAdsMetaAds]

I recorded 2 videos on the reasoning behind having different conversion events! 👆

[@T82X]

Does this approach work with e-commerce brands/businesses? Thanks

[@ArturMacGoogleAdsMetaAds]

Does the google ads feeder strategy work for ecommerce brands? #googleadvertising #adwordsspecialist

[@user-le6fs8ty3e]

If you already have a Max Clicks campaign running, would you change the conversion goals (to YT engagment) or keep it the same? Or would you go as far as pausing existing campaigns and starting a brand new Max Clicks campaign with the new (less relevant) conversion goal?

[@ArturMacGoogleAdsMetaAds]

Should you start a new campaign or use an existing campaign? #googleads

[@rojvanlouissutcu8799]

How does this strategy perform when dealing with campaigns that have a low impression share (e.g., below 20%) versus those with a higher impression share (e.g., 60-80%)? Are there any specific adjustments you would recommend for maximizing results with limited budget?

[@ArturMacGoogleAdsMetaAds]

Great questions! I covered all of this in this video I recorded for you! kzbin.infoOPikXO-PO7s?feature=share

[@ilijah4385]

Is it worth doing this if you only have a $30-50/day total ad budget?

[@ArturMacGoogleAdsMetaAds]

What daily budget do you need to deploy the Google Ads Feeder Strategy by John Moran? P1 #googleads

[@ArturMacGoogleAdsMetaAds]

What daily budget do you need to deploy the Google Ads Feeder Strategy by John Moran? P2 #googleads

[@HipHopTrivia101]

would love the sheet!

[@ArturMacGoogleAdsMetaAds]

@@HipHopTrivia101 absolutely! Here’s the link for the guide! docs.google.com/forms/d/e/1FAIpQLSf5hzLP_jShHCzl9VXcK0bTlmFd1jCCpDFkudFUylzW6eyrKw/viewform Is there anything else your interested in learning about or seeing! I'm working on my content for the next several months and I want to make sure I continue to contribute a great amount of value!

[@Mamira09]

Hey Artur, i definitely could do with this strategy. Please send

[@ArturMacGoogleAdsMetaAds]

@@Mamira09! Thank you! Here’s the link to download the strategy guide! forms.gle/GVBsGHS3ZrUXSAaE9

[@hermanjooste5488]

Could you please send me the sheet? I'd really appreciate it!

[@ArturMacGoogleAdsMetaAds]

Yes, here's a link to download the sheet: forms.gle/fKp7fcS72SFiyRqL7

[@rajdeepdey2111]

Can you send me the pdf file

[@ArturMacGoogleAdsMetaAds]

Absolutely! Here's the link to download the sheet: forms.gle/GVBsGHS3ZrUXSAaE9

[@elioks]

IMHO you were picking non-statistically relevant periods of time to take decisions (just one example, the negatives play/pause experiment on broad campaign, too few days, results can vary a lot if you left there by 2 months)

[@ArturMacGoogleAdsMetaAds]

I totally agree that ultimately you want to have longer periods for statistical evidence! Since then, the broad campaign has still been working better not have the negatives in the campaign. I typically write down negatives that I need to add and depending on the budget add them in at the proper cadences, that way you don't mess with google's algorithm more than necessary. It can be quite touchy, so I never recommend anyone adding negatives to automated bidding strategy campaigns daily as you will hurt the performance.

[@elioks]

@@ArturMacGoogleAdsMetaAds not the same experience really (actually the opposite), maybe it depends on the niche

[@business-nb4xh]

​@@ArturMacGoogleAdsMetaAdsWhere can i learn this type of thinking and problem solving for ads ? Or is it just experience? Refer me please

[@33bigmoney]

you know your stuff. can u send. me the checklist

[@ArturMacGoogleAdsMetaAds]

Hey! Here's the link to download the checklist resource and set up guide for the Google Ads Feeder Strategy that I walked through in this video! forms.gle/W76DdCZV99ksN69YA