Shoes for farmer by NID alumni | Earthentunes | Santosh Kocherlakota & Sanjay Reddy | Design Podcast

Santosh Kocherlakota, one of the Co-founders of Earthentunes talks about their journey.
Founded by Vidyadhar Bhandare, Santosh Kocherlakota, and Nakul Lathkar, EarthenTunes designs sustainable shoes using indigenous wool sourced responsibly from local pastoral and weaver communities. With their cross-subsidization initiative, these shoes are made accessible and affordable to farmers.
The team spent extensive periods of time in rural India, to gain deep insights and understanding of the problems faced by people in rural India. This helped them to solve the identified problems with Design Thinking.
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“Introduction to Design” isn’t just a book; it’s a helpful guide that clears up confusion, busts myths, and shows the way for new designers. With the help of beautiful and simplified diagrams and illustrations, this book makes understanding the design world even easier and more practical, empowering readers to explore their creativity with confidence.
Split into four main parts, each one acts like a map, leading you through the world of design. It helps you understand what design is all about and figure out your own path within it. With easy-to-understand writing and detailed illustrations, this book goes beyond just teaching-it becomes a joyful experience, full of knowledge, and a journey of discovery and understanding yourself better.
I've been designing for 15 years and if this book had come 15 years ago, I would have achieved all I did till now, in 8 years!
Aaquib Wani
Founder & Creative Director
Aaquib Wani Design
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Listen to D Talks - The Design Podcast
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Connect with Sanjay Reddy(Host)
Linkedin
⁠⁠ / sanjayreddy144
ADPList
adplist.org/mentors/sanjay-reddy
Instagram
/ sanjayreddy144
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[@DesignexStudio]

Purchase our Book to boost your Design preparation: pages.razorpay.com/Introductiontodesign For FREE resources, Live sessions, Daily questions & Doubts solving, join Our Telegram Community| t.me/introductiontodesign

[@thedysprosium]

As an NIDian myself, i can say this helps a lot and hes given a lot of insights and learnings. Yes, you learn more than just design. You learn about the World. You learn about everything created by Man, and Nature. You unlock 4 dimensional sight of the world.

[@ParikshitsinghBisht]

The Best episode ever in D Talks, worth every minute of 2.5 hrs

[@sravannagilla]

Good to see on Talk show. Finally farmers deserve for their regular need.

[@congruenceconstruction2987]

Excellent

[@DesignexStudio]

Thank you so much 😀

[@nirmalabommathula3390]

💐💐💐💐

[@onesahil]

The host really needs to stop looking into his iPad, or crop out the back of his head. Gives an impression to the audience that the host is more interested in the tablet and jotting down notes, instead of listening to the guest.

[@DesignexStudio]

Thanks for the feedback :)