Shopify Drop shipping Conversion Rate Optimization: 12 Ways to Get More Sales!

Are you stuck wondering how to increase the conversion rate of your dropshipping store?
okay! You don’t have to wonder anymore after reading this article.
I’ll show you what a good and average conversion rate is, and then I’ll show you 12 ways to increase your conversion rate in 2021! Are you ready?
First What is a good and average conversion rate for a Shopify dropshipping store?
Shopify Dropshipping Conversion Rate Optimization: Average eCommerce conversion rate.
Before we start exploring what ways there are to increase your conversion rate, it’s good to know what a good conversion rate for a dropshipping store is.
The average conversion rate for Shopify stores is between 0.6% and 3.1%.
Little data also says First that having a 4.2% conversion rate would put you into the top 10%.
But don’t worry if your conversion rate is below 4.2%. Hopefully, with my tips, you will be able to increase your conversion rate!
Also, keep in mind that not all niches and products have the same conversion rates.
You will need to do some research on what the average conversion rate is for eCommerce stores inside your niche.
For example, the average conversion rate for pet care is around 3%.
How does Shopify calculate the conversion rate?
If you’re wondering how Shopify calculates your conversion rate, then follow with me till the end of the video.
Start with taking the total number of visitors and dividing it by the total number of purchases from that same time period.
Then you can multiply it by 100% to get the percentage.
This calculation gives you the conversion rate of your dropshipping store.
Shopify does the same thing, but they also give you conversion rates for different steps in your sales funnel.
They show you the conversion rate of “Added to cart” and “Reached checkout”.
Also, the average add-to-cart rate for Shopify is between 2.2% and 7.6%.
Now that you know the conversion rate of your store and the average conversion rate of most Shopify stores, it’s time to learn how to increase this number!
Here are the 12 ways to increase your conversion rate on your Shopify dropshipping store.
You can follow my tips one by one or skip to the tip that you think is interesting for your dropshipping store.
Are you ready for some tips?
But before we start I appreciate it if you subscribe and ring the notification bell.
Thank you.
Let’s go!
1) Use high-quality and unique product images.
Shopify Dropshipping Conversion Rate Optimization: Use high-quality and unique product images.
If you want to get great product images for your own dropshipping store as well, then I suggest checking the following apps on Shopify.
AVADA SEO Image Optimizer FREE.
Image Optimizer.
Minifier SEO Image Optimizer.
Image Optimizer + Compression.
Image Slider, Product Carousel.
Banner Slider by Secomapp.
Variant Image Penguin.
Plugin Speed optimizer.
ImageFinder.
Awesome SEO Image Optimizer.
If you want to learn more about how images can boost your conversion rate, I suggest reading How Images Can Boost Your Conversion Rate by CXL.
2) Add a video or GIF to your product page
Videos can be used to explain your brand and what you stand for, but you can also place a video on your product page.
To create these videos you may want to use canva or invideo or you can seek a proficient service by Fiverr.
Just take a look at some of these surprising video marketing facts:
The top three most effective video types are product demo videos (49%), tutorial videos (50%), and customer testimonial videos (51%).
62% of consumers watch product review videos before making a purchase.
When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.
95% of people have watched an explainer video to learn more about a product or service.
If you want to learn more about how videos can boost your conversion rate, I suggest reading 10 Reasons Why You Need Video Marketing While Dropshipping.
3) Offer free shipping.
Having free shipping on your dropshipping store is another great way to increase your conversion rate.
Just take a look at these case studies:
Red Door found that adding a free shipping threshold to NuFACE increased orders by 90%.