Shopify GA4 Ecommerce Tracking using Google Tag Manager (2025)

[@JanaOmolon]

where did you get the codes in snippets?

[@oliviawilde1007]

Hi one doubt, after creating the data layers i didnt see in the video you adding any variables for that, can you tell me why?

[@Ibrahimbeparyy]

If your website has a data layer set up like the GA4 schema, you don’t need to create data layer variables. You can send parameters directly with the event. For example, when creating a tag, click on "More settings" and select "Send eCommerce data." This will automatically send all the parameters. I hope this makes sense!!