Should Chinese Brands Change Their Names?

[@FateHasWritersBlock]

I hate that, at least here in the UK, the Ora Funky Cat got renamed Ora 03 - how boring!

[@wheelsboychat]

I agree, I completely 100% agree.

[@Luke-PlanesTrainsDogsnCars]

Absolutely they should seek help from western markets in naming their cars. Some of the model names are so bizarre that if they came in a package, on the side of the box it would say New Dolphin ....''Take Me Home-Make You Happy''.

[@larryevans6739]

Regarding acronyms, "Lucky Goldstar" didn't sound like a premium electronics company in the US, so it changed to "LG".

[@Luke-PlanesTrainsDogsnCars]

LG originally stood for "Lucky Goldstar", but is now promoted as meaning "Life's Good" in the company's marketing campaigns, and of course it was an original call slogan of Philips electronics.

[@williamrutkowski]

I've often thought about this to connect to consumers in outside markets. Zeekr and Nio are good.

[@rune54321]

Nio is great. Zeekr would be better as Zeeker, never liked it

[@wheelsboychat]

It's supposed to be more "techy" without that last vowel, same reason Avatr is spelled without the last "a" (as well as for ease of copyright, I'm guessing).

[@Rodrigomau5]

That happened here in Brazil , Chana (Changan)was sold here ,but , we have a very obscene word for a woman organ that sound exactly like Chana , afters some years of market Chanas was sold as Changans

[@wheelsboychat]

Happy to see so many comments on this video! Remember to let us know what you'd like to hear us discuss in future episodes!

[@andrewhunt9078]

I think this explains why MG outsells Byd in Europe (the opposite to China) as it is a more familiar sounding and western sounding brand. Interestingly Volvo EX30 seems to be doing well in Sweden for similar reasons despite being chinese owned as most people believe it to be a Swedish brand.

[@wheelsboychat]

Now there's a big topic right there, is Volvo still a "Swedish brand"? We discussed something similar when it came to MG a couple years ago.

[@JustBakalibus]

Xiangjiang River 😹😹😹 this also happened to me

[@ChinaDriven]

😂

[@californiaprince]

Onvo is very close to Volvo but even better as Onvo is like on voyage.

[@ldmtag]

Nobody: Literally nobody: Chinese car brands: RICH!!! (Riich), EXCEED!!! (Exeed), EXPAND!!! (Xpeng), FREE!!! (Voyah Free), BRILLIANCE!!!, TANK!!! BUILD YOUR DREAM!!!

[@just4therecord]

I thought Xpeng is pretty clever sounding name but someone told me that Mainland Chinese hated it. I dont know whats the reason though

[@belincentgidke4536]

How about Yank Wank?

[@onetwothreefour-s1n]

😂😆

[@just4therecord]

The weird thing is the people that works for Xiaomi (overseas) pronounced what sounds like Zhaomi in their advertisment etc

[@ldmtag]

I love Chinese characters on cars. Whenever I see a Hongqi I get ancient China and the Great Wall (the real one, not Tank one) vibe

[@ldmtag]

Fang Cheng Bao might not be the best name in the world, but they sure made the best car in the world🤤🚙

[@ldmtag]

Even though the Bao 5 is my dream car I still can not pronounce that rising tone in fāngchÉngbào. I sound hella wrong😭

[@devilfriend]

I think the one OEM that has this figured out is Geely. It sounds fun and their model names sound like words that may mean something but not really lol Also, it's quite interesting to see in which markets BYD decides to keep the Chinese name for their models.

[@methosb]

It is going to be hard to sell any car that people can't pronounce. If they push over a car that has a very foreign name ppl are going to think that the company just sent over a bunch of cars without putting any effort into it and without putting any money into it. How long did it take Hyundai to be considered a decent car? A looooong time. Decades.

[@ldmtag]

In Russian "focus" means "magic trick"

[@jasonmugridge]

If they want to be global brands they need global brand names, there have been many car names which don't work in a certain country. Datsun changed to Nissan, Mr Toyoda called his company Toyota and Lexus doesn't exist in Japan.

[@ciybersal3499]

YoungWang name probably reminds BYD CEO"Wang" Chaunfu of his early years

[@wheelsboychat]

Lol

[@ldmtag]

I always prefer alpha-numerical names over some silly word things. Like, what a heck is a Camry? It doesn't exist, this word makes 0 sense!

[@cocoaiscool2709]

like Genesis from Hyundai it sounds grand and global but somehow connect to korea, in yangwang case what if they just call it “Look Up”?

[@WilliDurpel]

Maybe you could make a video on the topic of how the reputation of foreign car companies has changed in China in recent years, especially for electric cars, and whether there are differences between different brands. Maybe you could also talk about which electric cars from European car manufacturers the Chinese think much or little of

[@roberts.wilson1848]

They should chnmage their selling prices to reflect what they actually sell. Don't care about the name. A low cost product, aka made with very cheap materials and very cheap labor that lacks any kind of distribution and support network that can solve your problems in the same day and have you go home happy with even bad problems, should be sold at their correct price: VERY VERY VERY LOW, with minimal profits, because they don't offer anything really. YOu, the customer don't get anything, but the chinese brands ask the same as reputable long term western brands that have extensive dealer networks where you can instantly have someone get you fixed.

[@tommusikauswahl1066]

I was here to find the good looking car from the Video Title - and got severely Clickbaited. Blocked this Channel now.

[@ChinaDriven]

That's the Yangwang U9... And Wheelsboy already reviewed it on their main channel kzbin.info/www/bejne/d4SshqycgJt-arcsi=puJ0WDXSyy_M5-92

[@wheelsboychat]

I can see how you might feel that way if you ignored the title of the video. As Will already pointed out, we have filmed the car in the thumbnail and I provided a link to that review when the topic came up in the video.

[@sebastienlucas6415]

In france we have some laughs about some foreign cars names, like Audi E-tron who we pronounce étron meaning dog sh*t, also Xiaomi SU7 is pronounced for the joke sucette meaning lollipop or also could be BJ. We also have Hyundai Kona....Kona sound like conne meaning c*nt. BYD model names abroad is a total disaster they totally fucked up the logic of their dynasty ocean stuff, Atto 3 is sold has part of the ocean when is dynasty, Seal U who is also sold as ocean is an Song Plus who is basically a dynasty model, then the Seagull becomes Dolphin Mini.... For fuck sake just keep the original name instead of trying to be "westernized" with non sense

[@wheelsboychat]

BYD's naming structure is a disaster at this point... I think the logic behind changing Seagull to Dolphin is at least somewhat understandable. I don't know how Europeans feel, but the seagull isn't exactly a well-respected bird in the US. The Dolphin was also one of their most successful models in markets like Brazil, so it made at least some sense for them to lean into that branding.

[@CNFZCL]

Young weiner great fit for yangwang, Based on status of the owner and prices of the car 😂