Should You Offer Your Prospecting Sponsor A Freebie?

In this video I'm sharing my thoughts on whether or not it's worth offering your existing or prospecting event Sponsor / Client a freebie if they ask for one. In the long term offering your event prospecting Sponsor a free pass to experience the quality of your event can be fruitful, however, it's important to use your best judgement when assessing on a case by case basis whether or not that one given prospect warrants offering a free pass.
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