Frutiger Aero: The Nostalgic Aesthetic You Forgot About

[@angel404]

i miss this aesthetic alot. hopefully there's something good after this oversimplification/corporate aesthetic era

[@KenMugen8]

Lol wassup bro

[@KenMugen8]

Yeah I liked frutiger aero

[@faridavanessazerondoblado89]

it's the

[@overpricedhealthcare]

@@faridavanessazerondoblado89the what

[@faridavanessazerondoblado89]

@@overpricedhealthcare the funny comical youtuber

[@airygunner]

we should really bring this aesthetic back

[@Ezra_Studios]

Yes absolutely

[@MishKoz]

I feel like in a couple generations, our kids/grandkids are going to look back on these images and go "wow I can't believe people went crazy for fish jumping out of computers or penguins crowding around monitors." Kind of like how we can look back on old food ads from the 50's and laugh at all the gelatin they liked to use.

[@macksnotcool]

Oh hey, it's Mish Koz. I saw your Mario 64 iceberg video before it hit 400 views.

[@MishKoz]

@@macksnotcool Thank you!

[@macksnotcool]

@@MishKoz np I guess

[@ringer1324]

I feel like the reason this aesthetic is so forgotten is how Bland a lot of the Most iconic uses of it were. A lot of them have a stock image quality to them. And while I do like the aesthetic a ton I can understand why not a lot of people gravitate for it. I definitely think you’re right about it feeling like aliens trying to create something resembling humanity. The overwhelming corporatization of it definitely turns people away. It’s the same reason people don’t gravitate towards the new corporate aesthetic of just bland colors and basic shapes either. It has nothing for you. Nothing that feels real at least. Great video welcome back. Had a lot of thoughts about this one as I love 2000s aesthetics and I always did find this specific one very interesting. And I’d love to see a resurgence of it.

[@Big-Chungus21]

You can thank an old Linux icon pack creator called Everaldo Coelho for a lot of what Frutiger aero became. He had a distinctive glossy art style back in the early 2000s that was quite iconic and his icon pack called Crystal SVG rapidly became one of the most common icon sets for Linux users, until it became the default icon set for the KDE 3 desktop environment. I still consider the newer iterations of Crystal that were made in the mid to late 2000s like Crystal Project to be some of the most beautiful icon and UI design ever, I even used it for a while on my computer. Coelhos influence goes further as he went on to contribute to the UI and icon design of both Windows XP (maybe other windows versions too?) and Mac OS X. His icon design is one of the reasons the TDE desktop environment is a thing, as that still uses the original Crystal icon pack over 20 years later, alongside the other more classic design elements KDE 3 once had (if you dont know what a desktop environment is, its basically the GUI you navigate your computer with, or the visual parts of the operating system). Nowadays it seems his work has been almost forgotten, despite how significant it was back then. KDE 3s UI design was a massive thing even among non Linux tech circles, and attracted quite a lot of people to Linux.

[@svrvphimprod]

This is hella interesting

[@xionkuriyama5697]

What I like to point out is how by promising this future and failing to deliver, these companies ended up making the modern youth want to push for it themselves. Frutiger Aero is something that sticks in my head.

[@EKT_Enthusiast]

This video should blow up. This was a great analysis of Frutiger Aero, I love the aesthetic! Could you dive a bit into the "subgenres" of FA? Like Frutiger Metro?

[@jajkomaster]

Damn, back in the day Frutiger Metro was literally everywhere

[@pastalight]

this really gives me 2000's kid nostalgia

[@archeodexus438]

Nothing better than having a cup of tea and watching a video like this

[@oceanbeans8546]

I absolutely love the editing on this because it too. Feels nostalgic. It feels like my childhood, white text, :) faces, the text being just about readable enough.

[@itsallloveingenz]

Great video! I think what you've laid out here perfectly describes why Frutiger Aero appeals to me (and so many others). It brings us back to our childhoods where there was a perfect harmony of hope for the future, yet technology had not completely taken over yet. I hope this aesthetic comes back, but with the inclusion of a hopeful message.

[@Kelleck]

One example of this i've seen was in the Doctor Who episode "New Earth" that aired in 2006, around the time that this aesthetic was popular

[@finnbaker8695]

was that the episode with the giant hospital?

[@Kelleck]

@@finnbaker8695 yeah

[@Florence9a9machine]

Yeah, that's 100% frutiger aero

[@ShreklesTheSwag]

Now this was one fruity video 😋😋😋 It always fascinates me how people like you can write video essays on interesting topics, which are so well crafted with no jarring issues, and speak it's script out so confidently using a microphone. Really enjoyed watching this through it's entirety! The "Dropping The Act" chapter was easily my favourite part of the video. It really does emphasise that this aesthetic was made solely to be a product, but for corporations to keep up in the present day they left their products aesthetic behind and replaced them with the current simplistic trend. No matter how the product looks or pleases people throughout the 90's, 2000's, 2010's or 2020's, it will always be treated as a product, and a tactic for the consumers to consume the product.

[@mysteriousman_124]

Their voice is just perfect :)

[@whyiwakeup6460]

@@mysteriousman_124 *their

[@MisterWeather]

Man the Super Mario Galaxy music in this video got me feeling nostalgic as well, I am so glad that I grew up in this era and have a lot of memories to take away from it too, yet a bit sad that I won’t experience it again within the future.

[@skapokonroll]

Honestly this video must be your favorite so far. The icebergs were really good too, obviously, but I love how meaningful this one was. I could tell you are not just very passionate about this topic, but also did your research as to why it works. Definitely feels like an evolution of Y2K like you said, and the final message at the end is just very beautiful, about how you can find beauty in something that really didn't seem to be intended for it. I do wonder if people who grew up in our age will find a connection to the current simplified corporate style too Also I'm sorry but when you were talking about the artificiality of the "nature" images I could only think about The Lorax asubdiasudnjs

[@a18yearoldonyoutubeluigi]

Beautiful analysis of this aesthetic, it’s easily the one that defines my childhood the most.

[@infinitefun527]

Man I knew this style existed but I'm glad it finally has a name

[@SSJKamui]

Adrian Frutiger was from Switzerland and named the Font after himself. So, I guess, the right way to pronounce it, would be to pronounce the G hard like the G in "Games", "Gift", "Gold", "Gay", "Greed" etc.

[@AadstaPinwheel]

Oh, this aesthetic. It's really nice and I've come to realize I've got a soft spot for it. Unlocked some memories

[@dimitriundead]

I ❤ FRUTIGER AERO side note: i love how you used lease by takeshi abo, it's such a good song

[@artwbao]

Damn... I hopped in this video to learn more about a curious syle and ended up, unironically, with a very precious and important life lesson. Thank you, kind stranger.

[@SSJKamui]

I am mixed on the aesthetic. Some stuff looks awesome. (And some of the flowers pictured in this aesthetic have an ikebana vibe to it looking extremely traditional. ) On the other hand, it often looks EXTREMELY Corporate and fake. Basically "Greenwashing as an aesthetic."

[@NamedKid10]

This aesthetic was so calming. Especially the ones with the fish, its like the fish is the users. The fish are exploring the product all around, and embracing it. Its a nice feeling!

[@EliteFreeman]

so this is why i get nostalgia for game consoles like the wii which i never owned. must be the influence of the psp

[@FlyingPenguin3000]

This video is a really good look and explaination into these aesthetics and topics about frutiger aero and other stuff! Good job!

[@Pangloss6413]

This was an excellent video and thank you for including tbe music titles, you're really great at what you do and i hope you get much more popular soon

[@Pangloss6413]

Me and my gf were just talking about how much we love this style and wanna bring it back a few weeks ago!

[@Isabellethecoolest]

My favorite aesthetic by far. Super nostalgic for me

[@CyberCaliber]

i love your whole rollercoaster of a video, really appreciate the ride.

[@akirapink]

skeuomorphism isn't necessarily old-timey, but moreso realistic also yeah, 2020 graphic design doesn't imagine a future, only the present

[@alexandermayer4368]

Great video man, perfect balance of nostalgia, honesty an art, great analysis and good message.

[@fractaldisarray1518]

Something interesting is that the same criticisms right before the conclusion could be applied to Frutiger Aero itself, I remember that sentiment. Too artificial, plastic, stripped down to it's essentials, devoid of personality, as friendly and sanitized as possible, corporate... at least... in comparison to what came before it in the eyes of some (teens and young adults mostly). I imagine the same thing will happen in a few years, I wonder what people will be nostalgic about today, and I kind of worry, what new corporate trend will come. Could you imagine being nostalgic for youtubers saying stuff like "Make sure to like and subscribe", something so mundane and present, but what if we are stripped even further of individuality and freedom where a phrase like that brings back memories of a better, simpler time? Damn. Anyway, sorry about the essay, love the video! I'm glad this look and era are being embraced, honestly it feels like it's been elevated to something greater than what it was, thanks to the collective dreams of a whole generation. This look used to be off putting to me at it's time, it seemed sanitized to an uncomfortable, artificial degree. But with perspectives like these, my perception has shifted, I can see how fresh it feels, shiny and new, exciting. It truly feels like a promise of a carefree, green future awaiting.

[@lobot6894]

I genuinely miss this era. Everything is far too bland and minimalist now. Its boring and feels too technical, just for function and depressing. Why can't we have things looks functional, but also attractive to the eyes? 😢 Bring me back to the 2000's. I hate it here in the 2020's. Everyone is socially awkward and cant talk in person or over the phone anymore. Terminally online and everything looks incredibly basic and who knew that looking like a homeless person would be a genuine clothing style now?... The 2000's had the perfect mix of a real social life and technological mix. Clothing styles were more interesting and cool and technology wasn't too invasive into everyday life, people were more social and friendly. Products didn't look or feel like it was only for function and soulless, but also had more of a solar punk vibe, shiny and optimistic coexistence with nature. Great video btw!

[@taylor2320]

WHY DIDNT YOU SHOW THE XBOX 360 BLADES SCREEN AAGH THATS THE BEST FOR THIS

[@RetroPixelLizard]

Happier times, my best friend who I had yet to meet until many years later was still alive and In great health, I had hopes and ambitions, I was enjoying the simplicity of novice/amatuar made gams on a mud engine, I was laughing at the crude Immature joeks of flash movies on Newgrounds, most people just got along as we still hang out In the real world. Everything was black and white and made sense. These are really fond memories growing up even though I was the poorest kid In school. Unlike today, my best friend passed and I was never able to get closure, I am broken with nothing at the end for me, that engine Is now mostly used for one game, those jokes today can lead to campaigns against you, and everyone Is at eacho thers throat. People who just want everyone to get along have become endangered thanks to politics, social media, and fear. If I could ever restart at any point In my life just once, going back to these great days are VERY tempting to go for Instead of the start of 2022 where I would have several months more time with my friend, and one shot to prevent that Incident. :(

[@StevenSenile]

This is gonna sound super funny but hear me out, I feel like this aesthetic can definitely live on today in bathrooms

[@ronnielerma5745]

Simplification is a common complaint for Cartoons and TV shows now Cartoons have the same copy and paste look And Some TV shows too (in my opinion) I like to think back in the 90s and 2000s how cartoons and TV shows had so much passion and distinctive looks they used to have.

[@fadedflop]

The fact that in 10 or 15 years we will still be nostalgic about 90% of things we do right now because there is basically nothing to he nostalgic about nowdays due to the lack of personality of things is pretty sad

[@TF2Starlight]

Example?

[@RussXDX]

And we wonder why people are so unhappy. You said it yourself it in the beginning. Frutiger Aero had the feeling of people being happy just because the earth was such an amazing place. We don’t have any of that positivity anymore it’s just bland and never happy.

[@fabimawn]

"Todays graphics design" The best joke I've ever heard. But seriously, if enough people start talking about this, corporations will notice or smaller companies, and the style will come back one way or another.

[@KamiruBTS]

frutiger aero is one of the most beautiful things ever

[@Warlord7879]

I never forgot about this aesthetic for 9 years

[@kirbyofthestarsfan]

Tbh I understand that with all the shit that the Switch menu gets, I do still feel the quick loading screens were part of the right call. Nintendo was suffering in reputation for about a decade for looking far too kiddy to the hardcore market (even moreso during the Wii U era) that I feel the choice for the Switch's menu made sense. The lack of customization after that new menu got adopted though was a real shitshow

[@friedweegee]

Frutiger Aero? Sounds like a fruit snack, mmmmmmmmm yummy fruit snacks. mmmmmmmm uh oh *chokes and fucking dies* whoopsie!!!!! 😭😭😭😭😭😭😭😭😭😭😭😭😭😭

[@statementofintent]

Whoops! You made a blunder!

[@disgustedluigi]

Oh I never forgot. I still use it.

[@macksnotcool]

Technically there is an official pronunciation of Frutiger Aero since it is named after Adrian Frutiger (Froo - teh - grr) and Windows Vista & 7 Aero (Air - oh) Design.

[@blotas1904]

Nice video

[@SpiderBubblegumvideos]

I was searching for this utopic and heartwarming and beautiful aesthetic for a very long moment and I still wondering, where can I find it IRL? This aesthetic could explain my love for futurism, optimist technology and future and bubbles.

[@justsomeone6985]

this video feels like a fever dream; I love your videos and I love frutiger aero, I just haven't been aware of this upload when it came out it's so overly beautiful due to that 😔

[@mysteriousman_124]

🙂👏🤝 Near the end of the video: honestly the truth, this video should hopefully get a lot of views. Congrats on the video Chatter:)

[@Selambenbedisko]

Nostalgia:)

[@robertobuenafe]

4:51 where did you get this wallpaper though? I need it

[@Darkparadox64]

5:49 the music s'true real name is actually = stan lepard velkommen

[@OskarRick]

Something I often say about the Nintendo Switch and why I hate it so much is that it may be a good console, with good games and good compatibility (because you can take it anywhere) but its just not a Nintendo console in my eyes, every other Nintendo console feels like it was personally made for you but the switch doesn't even come close to making you feel the same, they don't even have an eshop theme! This supposedly happened because the switch had no power so I really hope the next Nintendo console actually feels like a Nintendo console

[@cmyk8964]

Adrian Frutiger is a German name, so the G is a hard G.

[@you-just-got-eas-planed]

Me as a kid: I wish I was born in 1997 to experience frutiger aero, This is why I use windows 7 to this day, and sometimes windows xp and iOS 6

[@yadongon]

wait woa this goes so hard

[@reviewdle6173]

"You forgot about?" How could I forget about it? Nobody will stfu about it

[@blastreoid2]

The old future

[@samfisher697]

Thanks a lot this info

[@Protato_Gamer]

Great video, BUT THE MIC QUALITY DDXXX

[@DamianAI9]

IMO Minecraft is the Definition of Frutiger Aero

[@huneyb.3478]

great new vid clown cybershell, good work

[@futuristicentity2417]

I miss the Frutiget Aero concept the modern propaganda needs to stop and hault bring back Aero this is not the reality we were hoping for now everything is about to be monopilized be careful guys we're heading in seriously bad dark times and it's about to get worse if we don't stop it.

[@ellanimation816]

Your not dead!?

[@whyiwakeup6460]

what about their not dead

[@ellanimation816]

@@whyiwakeup6460 they disappeared for a year, it’s a joke

[@whyiwakeup6460]

@@ellanimation816 aha! You’ve missed the joke. You wrote the wrong your; instead of “you are not dead” you accidentally referred to a hypothetical thing they own as a “not dead”, which is how the joke was supposed to work. Such statements are usually accusatory, so I was reacting as if you accused them of something pertaining to a “not dead” :)

[@nettalie4435]

Return of the fool's monarch!

[@dynaaplus]

👍

[@GDRhythmic]

Fruity aero

[@acaribun]

from what i know frutiger aero is pronounced by most as 'fruitiger aero'.

[@TheSmokeinator]

should've enjoyed it then.

[@wasifahsan2718]

I still use Windows 7 cuz im poor

[@Arik_Cool]

BTW it ain't Fruti"j"er. It's frutiger.

[@bluy3llow9787]

Yeeey another person talking about this :] also 69th like haha

[@charlotteroot442]

nerd

[@3xcuse_me69]

I was born in 2011, late gen Z or whatever. And I miss all of this, especially the imagery and the little bit of hope it carried