Why I spent 3 years working on a coat hanger

[@simonegiertz]

If you have any technical questions, my co-inventor @stumcconnel will be here helping answer stuff!

[@stumcconnel]

That's me!

[@DJB01]

Multi-packs. Will they be available in multi-packs? Don’t really have a desire for 1, but maybe 10, or 20, or 100. I’ll try and think of a more technical question.

[@brunoyuji9203]

That's such an elegant and cool design! I have a question, can it hold clothes with straps, or do straps easily slide out? Does the folding mechanism actually help prevent the straps from sliding out?

[@mmneto0620]

will it get pattented? maybe a week after this we'll see copies of this in amazon/ebay/wish/temu/etc.

[@SianaGearz]

@@stumcconnel hello.

[@viceursa]

I feel like you could push this at tiny home community because they would absolutely need something like this for their unconventional space solutions!

[@LabGecko]

Not just tiny homes. Here in Paris or any major city, university dorms, military compounds, floor space is a premium. The market for students alone is massive.

[@weatheranddarkness]

@@LabGecko NY, Hong Kong, there are loads of big cities with a majority of the housing being restricted in floor space.

[@AndreaCrisp]

Also RVs! Lots of people need this solution.

[@user-sg4ov7ng4h]

Everybody. My clothes keep falling.

[@UkeCan1]

@@weatheranddarknessJapan!

[@FatherMarty]

I had a mentor that said to me "when we're done, we'll know what we need to do." Lots of wisdom there, that fits with your work style. Thanks Simone! You are such an inspiration to remain curious about the world and how things work.

[@simonegiertz]

Thank you 🥹

[@inventgineer]

Absolutely love that quote/pithy saying; thanks, friend! 👌👍

[@jackielearnsandteaches]

What does it mean to you? 😊

[@JoelAngel12]

Love this. Thanks

[@FatherMarty]

@@jackielearnsandteaches To me, it means there isn't an instruction manual to most tasks. We make it up as we go. We investigate, question, learn, encounter problems, solve them, and eventually, get to something that accomplishes the goal. Then, and only then, can we create an instruction set to detail what we did - which may or may not be useful to a future similar, but distinct, problem set.

[@JadoVO]

Kickstarter is great but I would also HIGHLY recommend having this promoted through KZbin channels dedicated to van life, school bus conversions and the like. For those wanting to live a simpler, more compact lifestyle this product is a DREAM!

[@ClassyJohn]

Agree. This is would be great for mavericks (or whatever you'd call these people who live out of their car).

[@zanna7494]

I agree!! people looking instested in tiny houses too

[@mastod0n1]

​@@ClassyJohnI think they're called homeless

[@balicard00]

​@@ClassyJohn Nomads

[@stephenj4638]

This came in my feed for those reasons so I think your comment worked!

[@kaselier1116]

I'm so tired of KZbinrs with "product lines". I can't believe you've designed something so genuinely useful and practical that I would assume a large design firm invented it.

[@CapTheNPC2]

What makes this such a triumph is that it was birthed from a personal necessity. It's an everyday problem that you wanted to solve, and I think that's the true goal of any invention.

[@ShapeyFiend]

True however there were so many aborted attempts!

[@phantomkate6]

"Necessity is the mother of invention."

[@calijoe1074]

As a Mechanical Engineer, it brings joy to my heart watching how you identified a problem and then worked through to a solution. I’m happy to see that you have recovered so well. Prayers for your health and for Diana as well. Well done.

[@devilvocano420]

whats the point of ironing clothes if youre gonna crease it in the middle?

[@MohammedAli-tb7zc]

​@@devilvocano420there probably isn't one. Good thing professional clothing isn't the only type of clothing hanging in people's homes.

[@ivoivic2448]

@@MohammedAli-tb7zcwhat's the point of hanging clothes if you're not going to iron them? shelves are as deep as this. same space...

[@MohammedAli-tb7zc]

@@ivoivic2448 would you iron a thick coat? No? What about a thin linen shirt? What about a jacket? Would you iron a jacket?

[@Danuxsy]

People identify problems and solve them literally hundreds of times everyday but ok.

[@theoriginalmilji]

I can see this being used a lot in vanlife videos. It’s a great idea. It would save so much space especially if you lived in a van or a tiny home.

[@arielmanela7641]

Also hotels

[@andrewfleenor7459]

Do vanlife people hang literally any clothes? Any time I was living out of my car for an extended period, my clothes were either folded/rolled, in a laundry bag, or spread out on the seat. And anything hanging tends to move around and make noise when you're driving. But maybe if you have a big van it's worth it...

[@kropka8259]

Plenty designs with small wardrobes in vans :) Tiny homes would love the hanger too!@@andrewfleenor7459

[@tarabela88]

lol, clothes FOLD, you dont need a folding hanger

[@allanwind295]

It's a trade-off: save half the depth but double the width.

[@DemolitionRepublic]

Adding rings with a 15 degree angle to the bars and using rotating hooks, virtually let's having a flat arrangement! Even rotating hooks used with a thin bar can save more space than the folding hangers used with a thick bar!

[@megmarycahill]

This is going to I think do really well with vanlifers, folks with trailers, and tiny homes. Rooting for you simone!

[@DementatDeus]

Agreed. I'm fixing to renovate a sailboat to live aboard like vanlifers do and was pondering this exact problem for hanging cloths and still wanting to save space.

[@zarzee8925]

As a plus for vans and boats, I feel like the way that these fold and clip onto the clothes would make the clothes less likely to slip off when jostled than traditional coat hangers

[@RoarSelbo]

This is a really smart idea for people living in smaller apartments, I agree "how is this not already a thing". I guess you are just a genius.

[@omarsdroog]

Great for tiny houses, van life, or anyone generally wanting to maximize space.

[@SianaGearz]

@@omarsdroog Does it actually pack more clothes into a smaller volume, compared to just a protruding shelf bracket that you hang your coathangers on back to front like? Though it doesn't NEED to absolutely be the tightest packing in order to be useful, it can just be pleasant to look at and use while being space frugal as well and that's enough.

[@Kurator125]

@@SianaGearz it is half the width(?) so you can use it in narrower space

[@perpelle]

​​​@@Kurator125 twice the thickness though. Like the concept.

[@Carighan]

Well it is already a thing, mostly. My coat hangers all have the hook able to turn, and when I had a rack close to the wall they'd hang in turned like 75°-80°. So they were rather flat against the wall, each one diagonal. Not *quite* as smooth as this solution of course, but somewhat close-ish.

[@Nighthawkinlight]

It's so daunting to push a product all the way through manufacturing and into the real world. I've tried a few times and never succeeded. Congrats on a huge accomplishment. Do you have any tips for making a product without it consuming your life?

[@simonegiertz]

Honestly, I don't know. Even with all the privileges I have (another job that can support my product business, a platform that I can use for free marketing) it's still a struggle and such an infuriating numbers game. I'll let you know once I figure it out ;)

[@JoannaFalkowska]

@@simonegiertz Aww, good luck! You accomplished so much, and there's so many people who wouldn't make such a good use of those privileges at all. I hope so much the numbers game, after all this hard work, will eventually turn out great for you. You really deserve it.

[@HeirOfGlee]

@simonegiertz I would like to know when you are done too. As an artist I want to art and keep "arting" but in this world the numbers game is everything.

[@ten-hx2xi]

@@simonegiertzty for the honesty and perspective! i never considered that your audience would help much more than if someone without an established audience tried to produce a new product ❤ ty

[@HowP88]

​@@simonegiertzyou've over 5x your Kickstarter goal in 3 days... think it's safe to say you nailed it! 🙂 Would genuinely love to watch a more detailed journey video with some tips though - subscribing in hope you do 😊

[@chanux]

Reinventing the wheel is not easy and once done, it just makes sense. Love it!

[@JarrettHood]

This also solves a very specific problem that a lot of people have in campers with closets that aren’t actual full depth.

[@ryancappo]

She should do some videos of this product in vanlifers vans, campers, RVs, tiny homes, sailboats and other minimalist living spaces.

[@simonegiertz]

Calling all the #vanlife people

[@LabGecko]

@@simonegiertz not sure if you'll see my other comments, but don't forget students and military. Both tend to be extremely tight on space, and as orders let you get the price point down I'm sure they'd buy in bulk. As a former student and veteran, I know I would've made use of them. Also, as mentioned in a different comment, the fold has the added advantage of holding slippery clothes (jackets especially) on the hanger. I always had to zip my military gore-tex coat up to hang it because it slid off every hanger they gave me.

[@Ironically-Sarcastic]

@@simonegiertz We just use hangers with rotating hooks in our camper van. Works great, and don't need to have a fold in the clothes. EDIT: Just noticed a few comments about creasing, and I guess your solution doesn't really crease anything as it's not a very sharp fold. I am also thinking that we could fit more clothes in our tiny wardrobe, but even with the half length it's still slightly too big for us.

[@moto5394]

Brilliant idea, I hope you have a patent on it. I'm sure Ikea would be interested in such coat hooks. They have an extra series for furniture that is supposed to save space.

[@Emily-fh8en]

She says on her Instagram story she filled a provisional patent already

[@AndyShelton1]

It's going to need to be more than just 1 patent. You will need to cover many countries.

[@somejoe7777]

It's a neat idea, but I'm not sure of the value. The whole point of hanging up clothing is so that it's protected from wrinkling. Linen, wool, polyester, blends, etc. all will wrinkle if you don't hang them up out of the dryer, and cotton shirts that are dry-cleaned will wrinkle if folded. So having a hanger that immediately folds the clothes is kind of pointless in my mind. If you're willing to fold the clothes and live with the wrinkles, or if your clothing is a no-wrinkle blend, nylon, silk, or another fabric that doesn't wrinkle anyway, then a dresser drawer is far more space efficient than this.

[@Jonathan-ex3sl]

@@AndyShelton1 agree, even with patents that probably won't stop amazon sellers from plagiarizing it.

[@confuzedgraphite]

@@somejoe7777 just because it doesn't work for you, doesn't mean its not worthwhile to patent.

[@cgoiq19]

I live in an apartment in an old home, and those shallow closets are no joke! I’ve either repurposed the closet entirely, with shelving, or hung fewer items at a wonky angle so they fit. This is a fantastic idea-this is how hangers should be made. And if you ever find yourself with the space and desire to hang clothes at full width, you can just unfold. So versatile! I hope this one takes over the world 🎉

[@fleurosea]

Yeah we had one of those, a freestanding too narrow wardrobe, we ended up dismantling it and using the timber for other projects… if only these coat hangers existed then!

[@aaronbrown9998]

I'm an Elementary STEM teacher and I've been showing this video to all my students as we learn about the Design Thinking Process. I've loved your videos for years, but always a bad word or two here and there keep them out of my classroom. I was happy this one was short and school-friendly :)

[@wokencs330]

Fuck

[@FHL-Devils]

You do realize you could easily extract the audio and mute any offensive language, right? Or if that's too complicated, there is this magic thing called a 'Mute Button'. This seems like such a last-century complaint anyway, but there are several ways around it - but here you are, whining instead.

[@DarkHawk666]

​@@FHL-Devilsshut your face, what an obnoxious fool. 😂😂😂😂

[@nusaibahibraheem8183]

​@@FHL-Devils Wow. That's aggressive for a complementary comment😂

[@FHL-Devils]

@user-qu7qh7qj2t... it scares me that someone in charge of educating future adults isn't capable of getting past a scary word. If you have an issue with that, it's a you-problem, not a me-problem.

[@Salama-d2l]

The sailing community would be really on board with this product too! Such tiny wardrobe spaces and such a strong and product-sharing global community

[@Aquaticfireartglass]

I would have LOVED this on my boat, and would have shared it with everyone!

[@goffe2282]

really on board... lol :)

[@TH-eb5ro]

Also RV community.

[@connerh492]

Almost made this comment myself! This thing would be so useful for the liveaboards among us

[@JosieStev]

Definitely. I lived on a Nordic trawler for 2 years, now I have a travel trailer. These would be great

[@loscheiner]

My great grandpa patented a “universal hanger” in the early 1900s. It was complicated looking but meant to hold all kinds of garments at once. He would be so impressed with your ingenuity Simone. Good work!

[@pesterenan]

Coat Hinger is SUCH an obvious, and right name for this AWESOME product! I can't believe no one invented this before in this way! Nice work Simone!!!

[@MonkeyJedi99]

I have lived places where the closets would have benefited from such a type of hanger. Instead, my clothes hung at a 45 degree angle from the back wall.

[@simonegiertz]

Name courtesy of Stu! Engineers and their puns.

[@joaomrtins]

O grande Pestinha por aqui, que inesperado. Crossover altamente improvável kkkkkk.

[@stumcconnel]

@@simonegiertzPungineering is an art all of it's own!

[@LabGecko]

@@simonegiertz As another commenter said, if it isn't already patented and trademarked, do so asap. Knockoffs will be all over this. Also, here's hoping your product goes viral!

[@JiM-SWEET-art]

I saw your commercial. The only thing I noticed right away is, when hanging the shirt, the back of the shirt rests against the wall when gravity pulls it into the wall. I feel this will eventually make a hole in the shirts when it always hits that same spot and is moved around or slid back and forth. All I can think of is if you had an extension of wire coming of the bottom of the hook where it connects. Lets say the hook looks like a question mark, so at the bottom of the question mark coming out to where it would hit the wall there instead, keeping the hanger from swinging into the wall because of gravity and the weight of the shirt on one side of the hook. Just an observation ad thought.

[@bestlaidplans2024]

Maybe, but then that extension would start leaving marks on the wall. Maybe just put the rod a little further away from the wall so the clothes don't touch. Or put a smooth surface behind the rack like a whiteboard?

[@AMcDub0708]

I think she hung the bar so close to the wall just to demonstrate the low profile. But in reality you can and probably will have more of a gap between the bar and the wall making it a non issue

[@TakeMeToYourLida]

Wow, this is actually really incredible. Never thought I’d say that about a coat hanger. So inspiring.

[@devilvocano420]

whats the point of ironing clothes if youre gonna crease it in the middle?

[@dbtest117]

@@devilvocano420 usually if it’s in the middle you wont notice it at all for obvious reasons.

[@ivoivic2448]

@@dbtest117unless someone's walking behind you and thinking "hahahahah, this moron used that folding hanger"

[@insu_na]

Pretty awesome! I think the reason why you're the first one to come up with this idea is because coat hangers used to be use to keep ironed clothes, which would wrinkle when folded. Nowadays clothes are much more wrinkle resistant *and* it's become more acceptable to wear wrinkled clothes, so I think this is an awesome idea and I hope it finds the success it deserves!

[@Norsilca]

I'm not even sure it would really create a fold line. The final design has no sharp angle that would create one.

[@aaishaismail5717]

That was my thought initially, though then as you mentioned it’s not a sharp enough line to cause a noticeable wrinkle

[@foldionepapyrus3441]

I'd suspect the main reason this idea wasn't common is it really isn't space efficient* and won't work on all garments as well as a fixed hanger, though I also add to that suspicion a though that back when ironed clothing as a look was almost a required thing the iron was applied just before you'd put it on anyway - storing flatter might help make it easier prep in the morning, but only a small gain. *Yes this fold allows shallower hanging rails, but it takes up substantially more width in the process - not saying its a bad idea though, as if you don't have the depth and still want to store clothes it will work for most folks clothes just fine. Though I do wonder how it would handle somebody with a large neck - the fixed ones are bad enough at keeping hold of those shirts and that folding nature seems like a great way to make it even easier for the hanger to slide though the neckhole.

[@simonegiertz]

Oh that's a good point! And honestly, I haven't noticed any creasing on my clothes, which is surprising. But it doesn't really smoosh down on the clothes very much due to the design of the hinge.

[@sxty8goats]

I Iron my shirts. I don't see these adding any wrinkles to them if folded down the middle. There is a bit of a radius on the fold so no sharp bends to crease an ironed shirt. But that reminds me of dress pants. I could fold my pants in the middle to hang them on half of the hanger and still let it hang properly on the rack. That said, maybe making the front half available with out the folding bit as a pants hanger?

[@Hermetic7]

Wow! You NEED to contact EVERY tiny house builder you can find! This is a game changer for closets in tiny homes and every space where every centimeter counts! Amazing work and amazing product!

[@Nostrum84]

@@CantStopTheSignal337 you can usually squeeze things like clothes a bit more, so still, gaining the depth is really really nice

[@mum2jka]

Also to the rv industry. Many of the closets struggle with regular coat hangers hitting the back of the closet.

[@vociferonheraldofthewinter2284]

This was my EXACT thought. Honestly, some city apartments are so small and this would make a huge difference.

[@tuckerbugeater]

when you're homeless there is@@CantStopTheSignal337

[@vulpinemachine]

@@CantStopTheSignal337 agree with TANSTAAFL, that said it's worth noting that with tiny home a lot of such people are minimalist to begin with and additional width on a few garmets might not be as big of a problem. Increasing perimeter consumption is not nearly as problematic as increasing volumetric consumption in a tiny house setting. So this might be the right solution for a lot of tiny home folks.

[@ahmadmuraish1144]

I can now hang two rows in my cabnet... this is genious. Well done Simone, thank you for your contribution to society.

[@dust1771]

This should be partnered and sold in IKEA. It would sell like crazy, and seems like a logical fit.

[@kameljoe21]

Pretty much any online retailer. This works great for any door entry/hallway. I just finished my hall of hoodies which has 41double hooks on 3 boards that are 6 foot 10 inches long. I am going to remove the banister and install a partial wall for the stairway where I plan to add even more hoodies.

[@diegopower7633]

And she is from Sweden. Its kinda the perfect fit.

[@specs6637]

I hoped you patent this, or have already done so. As you said, it’s very deceivingly simple. Yet most won’t see how much work you’ve put into this. Great design, and I truly wish you success

[@Felice_Enellen]

Yeah, without a patent she won't be able to sue everyone who's going to knock it off. Simone is no dope and I'd like to think she had the presence of mind, but I wish she'd said so.

[@glenswebber]

Yep my thoughts exactly. If they decide to seek serious backing in the future; holding the patient will be essential to secure funding.

[@NaudVanDalen]

If she doesn't, in no time there will be Wish or Tumu knockoffs for $1 each. They can skip all the research and directly rip off her final version.

[@rickskellig4652]

@@NaudVanDalen They'll rip it off patent or no patent, what can anyone do legally about some shadowy factory in China :(

[@schwuzi]

Patents don't really work anymore. You could get a patent in the US so no one will be able to produce it here but most of the manufacturing is in China and they don't care about your patent.

[@gerikbensing]

This is a genuinely great invention! I've often been annoyed by how much space a coat rack takes up when you just want to hang a few items.

[@pvic6959]

queen of shitty robots to queen of next revolution in clothes storing technology!!!

[@bokkeman123]

Well at least with this hanger those few items will now take up twice the width, making you look less poor?

[@Fahad21i]

It doesn’t really matter if this thing works or not. It really warms my heart knowing that there are people pushing boundaries, tackling challenges and actually put on the work to make something useful, a product that solves a problem many in this world has. It shows how much time and effort you’ve put into this to make it as perfect as it can be, not settling for an ok product, but a thing that you’re convinced is ready and kind of perfect. The world needs more individuals like you, I’m really inspired you’ve gained a lifelong supporter and I’ll definitely be getting some of those hangers.

[@4RILDIGITAL]

Mind blown by your creativity and perseverance! The Coat Hinger is such a neat solution to save space and update a daily use item. Backing your Kickstarter right away, can't wait to fold my clothes in style! Keep rocking the design world! 💪👏👏

[@cyrilio]

My grandpa left me an amazing looking closet, but it only has shelves and isn't wide enough for coat hangers. This seems like the perfect way to finally use it. Love the idea

[@simonegiertz]

❤

[@morganrowlette678]

How does it feel to have your kickstarter goal almost tripled in the first nine hours?

[@narcotic702]

There’s also ones that have a metal hook and the body can rotate independently of the hook. So the clothes would be nearly parallel to the pole, allowing you to save space if you have this issue

[@RavenGhostwisperer]

Can't stress enough how important it is to show failures - they are a crucial part of success. Thank you for doing it :).

[@jenny.haytch]

I wouldn't even go so far as to call them failures... : ) They're the process. Clarifying experiences, and steps along the way.

[@KrustyKlown]

"Failures" ?? ..learning steps, that's part of the engineering development process. Every new product I design, I usually end up with a box of previous version parts, most of which were NEVER intended to be the fail version, rather to make design direction choices.

[@SpammingY]

Yeah, it's like a board game. There's only one win space, and getting there requires many non-win spaces. But even though everyone playing wants to get to the win space, the spaces between aren't fail spaces, and without them, it wouldn't be a very good game, would it? People play board games for the time before a win- that's the fun part.

[@annej5699]

I'm bummed! I only saw this now, 2 days after the Kickstarter closed. PLEASE let us know as soon as these are available to those of us too late! This would be perfect in my travel trailer.

[@JasonGarcia-t3y]

I just came across these for my camper ! When can we buy ? There are some Chinese plastic knock offs but plastic is weak and they take up more space. I really want these ! Currently in the remodel process of my camper and in need of the shelf bundle

[@StarsSong]

So sad I missed the kickstarter! I didn’t have a use for these, even though the idea is excellent. Now I DO have use for them and can’t purchase. Hopefully they’ll be available to purchase outside the kickstarter someday soon.

[@WhangaFish]

I've never backed a kickstarter project before now. I am blown away that this isnt a thing already! There is SO MUCH useless crap made that serves no purpose... Im a cabinet maker who often makes wardrobes and this could be so usefull it's absolutely crazy billions of people haven't thought of this before. Well done everyone involved!

[@recoveringsoul755]

You could turn a shallow bookshelf into a wardrobe!! Such a great idea.

[@skydivenext]

Wtf bro u genius leave your job and pursue new purpose for solutions, let the creative minds work for you and squeeze them, you gonna be a great ceo, cuz that's what they actually do

[@Cainjaa17]

As a software engineer, I totally get this feeling, just on a smaller scale. There’s times you’ll research a bug for days/weeks and it turns out the solution is only one or two lines of code. Feels like you don’t have much but really a lot of work goes into it! This is a really neat idea and I hope it takes off!

[@LabGecko]

Seconding this. Don't even get me started on UI design. Me: _"This looks like it'd work well."_ ... Left-handed son: _"But it's harder to swipe that way with my thumb. It needs an option."_

[@ivoivic2448]

the solution to this "bug" was to use the api differently. you're a shit software engineer. turn the regular hanger sideways...

[@evanbarnes9984]

I do product design for an educational toy company, and absolutely nailed it when you said that "simple designs are deceivingly complex." It's always easier to add another part or mechanism than it is to remove parts to create elegance while maintaining functionality. (Also really hoping I get to meet you at some point! Been following your channel for years, and I know you know at least one person at the company I'm at. I would love to give you a high five for all the awesome creations! Before this job I was a teacher, and shared a lot of your videos with my students who absolutely loved them and went on to do things like build a waffle serving robot in a tree.)

[@vigilantcosmicpenguin8721]

Also an important principle of software design.

[@LabGecko]

@@vigilantcosmicpenguin8721 _"[simplicity while maintaining functionality is] an important principle of software design."_ By Turing's shorthairs do I ever wish more coders would recognize that!

[@meganmccarthy8114]

I had been thinking about getting this since I saw the first video about it a week ago, and just this morning I managed to knock over the flimsy, over-stuffed standalone rail I hang all my clothes on, and almost cried with frustration because of course getting it upright again was like trying to lift a drunk, floppy pony. Placed the order literally minutes later in a fit of spite, and am dreading mounting it to my turn-of-the-last-century lath and plaster walls, but dammit, if I have to watch the entire puzzle table video 5 times in a row for inspiration to keep going, I will! Thank you, Simone, for making all our lives better both in practical and emotional ways 💛💛💛

[@danielsuchoug]

Simply put, this is engineering. The amount of effort and time between the conception of a simple idea and having a working thingy leads to one of the most rewarding experinces. It really is my definition of fun. Congrats!

[@devilvocano420]

whats the point of ironing clothes if youre gonna crease it in the middle?

[@ivoivic2448]

@@devilvocano420there are many other simpler and free alternatives to this shit, but your point stomps this idea into the ground even if it were somehow a superior method...

[@devilvocano420]

@@ivoivic2448 Thanks for agreeing with me, theres way too many supportive ppl in the comments I honestly think they didnt go enough research or ask people if they want to use this lol

[@ivoivic2448]

@@devilvocano420oh don't worry, there's idiots that'll buy this. you're forgetting the entire tiktok audience. this comment section is probably paid tho. gullible idiots here and there, but top posts are paid actors. fact that I got this in my feed is evidence enough.

[@billj4137]

Think you both missed the point, she was trying to cut down on the space. You could always iron your shirt before putting it on. What are the other simpler methods you both mention? There’s always one in every crowd or in this case two.

[@Fwootgummi]

I lived in a really tiny room in a shared apartment. The only space I had to hang clothes was above my bed and it was such a pain. This would have been a life saver, I’m so glad this exists!

[@patrickcollier7090]

Just pledged for 12 (I am a woodworker and amateur furniture maker and I am already thinking up how I am going to build a custom wardrobe for these guys). Great work as usual Simone!

[@Edited6]

I was just in the middle of thinking about how much fun the brainstorming behind that box of junked hangers must have been when you started talking about it being a dream life. This is so stupid cool and I'm going to get giddy when I see this popping up elsewhere!

[@kylethecreator]

You truly said it best "simple designs are deceivingly complex" I love this quote because as an engineer and KZbinr I can't agree more that it takes months if not years to make an idea seem simple. Congratulations on already doubling your goal and I hope you 20X your goal!

[@timothymeade-on-twitter]

"Simple is HARD". Steve Jobs

[@Cerulikat]

I love seemingly simple solutions that feel like someone should've solved the problem already. I enjoyed seeing the results of your iterative process to the final product! Even if some people don't have shallow closets, you've now opened the possibility of transforming a space to store coats 'n such where they couldn't before like you did for your home ✨

[@MonkeyJedi99]

Another great use for these is that they ALSO fold to fit better into a suitcase, and when you get to your destination, you don't HAVE to fold the hinger when you hang stuff.

[@Skovkid]

i want to see this in every store international, so good idea and it means that closets don't have to be that wide and take so much room anymore

[@RFC3514]

Well, the room you save in one direction you lose in the other (because every item now needs 2x the thickness), so it really depends on the layout of your room. Also, you could just have a 24 cm rod poking straight out of the wall, which would take up the same space (the disadvantage is you wouldn't immediately be able to see every item of clothing, since the one in front would block the view).

[@xavierchung3636]

Wish I saw this before I started to design my cupboard… now you have me rethinking my design… this is genius really makes you wonder why no one thought of it before.

[@woodenplant7202]

because they have swivel coat hangers already. This actually limits the amount of clothes you can have

[@emmakeatingclark2825]

Literally needed this solution soooo many times in my life, including now as my son gets older and needs actual hanging space in his small bedroom. We live in rural England in a cottage built in the 1800s when big wardrobes / closets were not common! This is total genius!!!!! Love your work Simone!

[@chrisgreek4285]

These could be a game changer in the RV world! Those extra inches are pure gold when designing an RV space. I would suggest you contact the Brinkley company as their RV’s are designed and used by the company owners; they are super responsive to customer requests, and maximizing space is always number one on the list.

[@janecampbell4662]

I genuinely believe you could make a great deal of money on this. I could see it being a household item literally around the world and I’m prepared to beg for this to be mass produced in the future

[@ihavekalashnikovyoudomath9275]

Maybe not household, as it's still a niche product. But it definitely has the potential to he on the level of space saving products. Like the clothes hangers that stack clothes vertically to save space, and then you pull up to see the clothes

[@nathan87]

@@ihavekalashnikovyoudomath9275The trouble is, I guess, that despite saving half the space one way, you lose half the space the other way. So it's a choice between, say, 20cm of extra space in your room or twice the number of shirts.

[@SNARLex]

It will be replicated in china in a fortnight and is too generic to prompt brand loyalty

[@Movie_Games]

The coathanger shelf design is fire as well.

[@LeahsThings]

oh my god I WISH this had been a thing just a couple of years ago. I lived in an apartment where the hanging bar in the coat closet was too close to the wall for an average hanger to fit. This would have saved me soooo much headache, and I would have been able to actually use the closet for coats! Phenomenal work Simone, THANK YOU for putting this into the world!

[@Felice_Enellen]

Could you have used hangers with rotating hooks and stored stuff on an angle? Kinda like angled parking saving street space.

[@jbbresers]

I bet someone lives there now and wants these hangers

[@LeahsThings]

@@Felice_Enellen in effect we had to cram things in at an odd angle, but that then only allows you to hang two or three things in the closet at most. :/ Even with the increased width of folding clothes in half, I still would have been able to fit much more with a hinger-type solution.

[@adamgh0]

@@jbbresers I bet someone lives there now and just moved the bar back four inches.

[@blainey73]

This could be a perfect idea to market to the "tiny home" industry!!! It's my dream to have a version of one someday, but I'm always looking at ideas for what mine might look like in the future. Great job!!!

[@MilesPrower69420]

I see it being big in Japan

[@arthurmead5341]

fuck tiny homes!!

[@96Logan]

So simple, so effective. I can totally understand the feeling when you finally got to this final version and came to the realization, "Okay. THIS is it."

[@mouseman225]

First reaction was "well that's dumb. You're gonna have to unfold it to hang stuff on so what is this for? Travel?" Then I realized you are a genius and you've reshaped the way we store clothes. Freaking brilliant

[@emmaforti4672]

As a product design student i still dream of the moment I have an idea and it hasn't been done yet. Something i can pursue and call my own. I struggle a lot with my inventions not being original, and professors say it's natural to re-make. But i can't help to feel this way😅 This video is a great example of the power of improvement, thank you for showing us all the prototypes it took to get there!

[@jnbsp3512]

A quality ad, where you actually learn something tangible about engineering, and never failing to let your personality burst through. I wish more advertisements could be this way. Good luck with the store team Yetch!

[@Busta70]

Often the best ideas are simple. This is simply brilliant. I hope you've patented the crap out of it and it's a resounding success. Chapeau!

[@catthebeautyhunter]

I feel this encapsulates so well what many quotes like "fail fail again" refer to. It takes so much time, thought, and doing of the "wrong" things to get to the right thing. And they were never actually the wrong thing all along. They were the required steps of working through a process in order for that process and ultimate goal to come to fruition. The process and the final product are your success.

[@samknechtenhofer365]

Wow this is genuinely a brilliant idea. I had a job once of designing camper vans and the protrusion of hangers was ALWAYS a pain in closets. This would be a huge help in making less bulky closets. It never even occurred to me there was another way!

[@pawelpirog5812]

This is such a great confidence lifter! I spent last 6 years working on bringing my idea to life, spending all my spare time and money on developing it and now I can see the light in the tunnel, but I thought about giving up many times. Everyone else makes bringing a product to life so quick and easy! Yet, it’s everything but that.

[@evarobertson]

This is BRILLIANT. I am a cabinetry designer and we work with certain limitations, we need 24" for cabinet depth when planning for hanging clothes storage, so this is an awesome alternative if there is limited depth. Why would you give your clothes an extra foot of space when that can be used for living space. Well done!

[@julaynemoser3606]

Great idea - pitch to small inner city boutique hotels that are re-purposing old buidings. The 'closets'in those are usually not full size hanger friendly. One hotel in Seattle I stayed in about 10 yrs ago placed hooks in the room on the walls to supplement for the short, small closet.

[@johngregor6743]

My only concern would be long-term fabric wear at the compression point between the hinger and the wall. But it's brilliant and is something I'd expect to eventually be in every Target and Container Store.

[@CBWP]

Compared to what? Does this one press against the wall?

[@lwilso9152]

In a world full of H&M tshirts that turn into rags quickly anyway, this may not be that big of an issue

[@alexhayworth]

Probably not a massive concern if someone isn't sliding their clothes to and fro, e.g. the grooved rack, but seeing as the contact points are all in line, a simple piece of foam tape on the wall could help.

[@johngregor6743]

@@alexhayworth Agreed, those grooves have to be there to reduce that effect. Pretty brilliant 2nd-order correction. I guess that's why these things take years of refinement.

[@sashaveres2842]

I'm watching your video now less than 24 hours after posting and I see that your goal on kickstarter has already been completed and exceeded more than three times and I'm SO HAPPY for you!! Well deserved, Simone! You are such an inspiration! ❤

[@danerose575]

Congrats on raising $300k for your kickstarter campaign - it really does seem like a needed product that's well-designed, as is your presentation so WONDERFUL to remind all of us that literally everything can be better and we don't need a rocket to make the world a better place - one coat-hanger at a time will do the trick.

[@mattprice516]

Por que no los dos?

[@Inurantchan]

I think this is such a great idea. Perfect for tiny homes/vanlifers and things of that nature people have already pointed out. The only thing stopping it from viable for more people, i.e. people who are fine with how hangers are when they’re close to the wall looking at this and saying, “I don’t feel like I need this”, would be to make the curved part that hangs from the rack foldable as well. It could then be advertised both for home use *and* travel. That would get you a bigger market and more people living in regular homes like that could potentially word of mouth recommend it as something they originally bought as a travel item. Obviously, up to you, but feel free to take the idea. I wish you luck with this invention. It’s always awesome to come up with something unique that fits a problem you in particular want solved.

[@m.rye.426]

Oh this is definitely getting funded. Plus there are so many growth opportunities! Gold or other aesthetic finishes, hingers that daisy chain to hang more, hinger closets, accessories. Love it. Simple and effective. Good work. 🙂

[@chrismiller100]

Not only is it going to get funded, it’ll be fully funded within the next 20-30 minutes.

[@m.rye.426]

It's crazy how fast this is getting funded.

[@LordDragox412]

@@chrismiller100 It's been 40 minutes and it's still not fully funded. Someone didn't do their part :P

[@chrismiller100]

@@LordDragox412 yeah, I saw. I was wrong. It was off to a really strong start and slowed down a bit.

[@DoctorNemmo]

This is an OBVIOUS idea that NO ONE had thought of before. Congratulations on your patience, hard work and originality.

[@davidw860]

"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." - Schopenhauer

[@LabGecko]

Hindsight is 20/20. It's obvious _now_ because Simone showed us. This is the way.

[@WillShattuck]

I have watched you off and on for years and this makes me feel so proud of watching your progress. I know I’m not your mom or your dad, but I am very proud of you! Yes, I will be buying some coat hingers!

[@simonegiertz]

Thank you!! I'm just grateful to still be able to try out new stuff and evolve.

[@WillShattuck]

👍 I love how you show us your thinking process.

[@mindlessroman]

​@@simonegiertzplop a quarter into your "I'm proud of you son" machine. You deserve it!

[@lifewithlis_k]

First time seeing one of your videos and as a small biz owner myself, it's so heartwarming to see your Kickstarter at almost $1 MILLION! You blew past the $50k goal because you created a seriously amazing product! Congrats to you and your team for all your hard work! 🥳🥳🥳

[@bluetangjo]

I'm fitting out my own tiny house at the moment & have been trying to work out how to fit hanging space. You have solved it for me & given I'm 66 I'm grateful that I didn't have to spend 3 years trying to work it out. Backed you & passed the link on to Australian Tiny House Facebook page. Thanks Simone.❤️

[@andreacook2416]

I showed my engineer husband your video…he said, “I hope she has a patent on that.” I hope you maintain control of the idea because it’s great!

[@fionam5879]

This is for me! I bought my first home and all the closets are bananas including the bedroom where they’re too shallow to fit a normal coathanger. I’ve been vaguely pondering how much it would cost to put in brand new built in closets that will come out into the room more and make it feel smaller, when all this time I just needed a coat hanger that folds 🤯

[@statisticallyaveragepenguin]

This is literally all I know about you. I get this video every few weeks (idk why they don't know I've already seen it) and I watch it all the way through every time. I feel like you are absolutely living your destiny with these designs, can't explain, it just fits, if I were to see you in real life I'd just know you made things that make sense

[@greanne12]

This is so genius. I know many old houses with shallow closets or weirdly angled sides. These look amazing and solve real-world problems. Good job!

[@AbelKleinblatt]

It's like she reinvented hot water, this is crazy! I love how Simone can see everyday objects that people don't question the use of and just make it so much more practical!

[@SpydersByte]

hot water? how did someone *invent* hot water? lol

[@69kat69]

@@SpydersByte you can’t just… go with it? You HAVE to try and feel smart huh

[@DaftFader]

@@SpydersByte They didn't. If you read the OP, they are making a simile. They are saying it's *as if* someone invented it, not that someone did. It's to draw distinction to how unusual Simone's talent for improving everyday objects into something better is. A simile is like a metaphor, except it's a direct comparison. The whole point is that no one invented hot water, but seeing a coat hanger and inventing this is akin to inventing hot water (which we've established never actually happened).

[@johnjingleheimersmith9259]

​@@DaftFaderyour explanation makes absolutely no sense and the other person was correct. The *point* of the statement probably was that it feels like she invented something really transformative but also basic "like hot water". The issue is he chose to use something that is ridiculous like "inventing hot water" when it could have been anything else. Hot water was discovered, not invented. That's what the other guy was pointing out. You just really reached so hard that them reading comprehension joints dislocated. lol

[@evivankorven]

This would be so useful for people living in a van or something alike! You'd still be able to hang a section of your clothes while saving the space. Well done!

[@hnek]

I've been working on different ways to use the slanted ceilings of my attic room, sometimes correcting for the angle, and other times working with it. These kinds of ideas are so inspiring!

[@deanayer3822]

This is great for RV's, converted buses, tiny homes, boats, etc. It even allows for someone to buy up the hangers in bulk and include them in a line of shallow armoires and coat cabinets.

[@annaburtenheim5310]

5 HOURS AND IT IS ALREADY ALMOST DOUBLED ON KICKSTARTER! YOU GO GIRLY! I love the product. It even made me think of making a dual coat hanger closet to store more cloths per closet since rods usually have a weight limit! YOU GO

[@LabGecko]

Funded over 4x now

[@FlyDown306]

I think the reason no one had made this yet is because folding a hanging item kinda goes against the purpose of preventing shirts from getting creased. However a single gentle fold in the middle is a great idea as a lot of clothing is separated in the front and it would be a mostly unnoticeable on the back.

[@nicholascrow8133]

That and they make them with a pivoting hook allowing you to hang clothing items flat against a wall. I believe in the mass production space these being much cheaper to manufacture as to the reason why a folding hanger hasn't taken off

[@The_Black_Hole]

​@@nicholascrow8133I'm so sorry for Simone because you're both right. When I was a student, in my little room there were just these hangers with swivel hooks. And a bar really close to the wall. It took even less space than Simone's solution and kept clothes flat 🫤 (On the other hand it was less pretty to look at because it wasn't easy to line everything up neatly like Simone's hangers)

[@nicholascrow8133]

@@The_Black_Hole Yeah, and between that and china doing their thing (from what I understand, a patent can only protect certain elements, it can't protect the idea in general, i.e a company coming up with a similar idea but via a different mechanism) I'm not sure about the long term viability of this product. But her crowdfunding is doing well. Hopefully she will make some good coin selling this as a niche, high profit item (crowdfunding stage is $20 a hanger) before another company steps in an undercuts her idea... Ultimately the problem is clothes hangers are a high volume, low profit item. But I also get the sense that Simone doesn't care so much about profit as simply enjoying sharing her idea to her fan base...

[@iont8172]

I completely agree. It can only be used for certain items that don't wrinkle very easily or are open in the front. So it does limit your options.

[@sadeau]

The benefit of Simone's design is that all your garments are accessable. With the swiveling hooks, you would need to remove the garments in the front to access the ones in the back.

[@alessandrasmith339]

YES!! I am a “that unconventional space could be used this way if only I built…” girly! I’m usually good at finding exactly the thing that will work, but I was also stumped when it came to shrinking the footprint depth of an exposed clothing rack. This is something I’d use the hell out of!

[@Allthingshamster]

Ok, this is actually enlightening. HOW HAS NO ONE THOUGHT OF THIS BEFORE?! So ingenious yet so painstakingly simple. Amazing job! 👏

[@LisaMichele]

The reason no one thought of it before is because it creases your clothing. It's not that good of an idea.

[@Allthingshamster]

@@LisaMichele The creasing isn't that big of a drawback for me personally. I almost always have to iron my clothes even though I store them as flat as I can (and with regular hangers) :/

[@StarkVandalez]

people have thought of it.. there are numerous versions.. she just created a slightly different version.

[@RFC3514]

Because it doesn't really save space compared to existing solutions. It's more practical in some situations, but since every item is folded, it takes up 2x the thickness. And to prevent the hangers from swinging to the sides, the rod needs grooves that limit how many hangers you can fit per rod. So, it's really useful in some specific situations, but for most people it's not practical enough to justify the cost. A simple straight rod (that can be parallel or perpendicular to the wall, and cut to any length you want) is compatible with any type of hanger.

[@Allthingshamster]

@@RFC3514 That's fair. I still think it's cool she decided to spend so much time on an item in order to solve one of her own problems.

[@TsunamicBlaze]

I hope you guys protected this with patents and copyrights, I really like the idea. I feel like this is something you’d find copied for a cheaper version really quickly

[@MidwestArtist]

Yeah I give it 6 months before a dupe comes out.

[@stumcconnel]

Patent pending!

[@prismological]

Why would you make something convenient HARDER to access? That’s what happens when you patent and copyright innovations. They become less accessible

[@wabudo]

​@@MidwestArtistMore like 6 weeks and it will be in mass production in China.

[@jdinnis]

@@wabudo No doubt. Happened to a friend of mine. Not only did Vevor copy his product, they even used his promotional video to advertise their cheap knock-off.

[@ymp6345]

This video needs at least 100 million views!!! It's probably the most useful innovation for clothes storage since the introduction of the original clothes hanger!!!

[@cheshirewitch7560]

So I have had an issue where my "closet" is a metal shelving unit with an attached hanger rod inside it. My stupid hangers stick out the back, and when against the wall my hangers all have to be at a sharp angle to fit. Not ONCE did I ever think of a solution like this (or any at all, I just suffer). You are a genius and had me sitting here open-mouthed at the simplicity of the idea. The making of it may be complicated, but holy hell is it worth it. I want to thank you for your amazing idea, it's entirely changed my year as silly as that sounds.

[@Clint3571]

You could market this hanger along with the compact shelf and hanging rod in the video. This would be a great combo for additional storage in any small room.

[@julianatruite5206]

I am so upset this is not a thing already?! This is brilliant and I hope it performs well and you get all your dedication and ingenuity rewarded!

[@paulkieran2308]

This is such a great idea! I could see it having great appeal to city dwellers who have limited closet space. With your hanger you can have a shallow wardrobe closet that only sticks out about 12 inches from the wall.

[@juliacornejo7802]

You are the personification of who I wanted to be as an adult when I was really really young and I love it. I love your channel. I love your ideas. I love you as a person. You're amazing.

[@udayshome1793]

In an age of oversold 'Design Thinking', it's so refreshing to see someone building out of aptitude, conviction, function & aesthetics without overdoing it. Kudos!

[@arnoygayen1984]

True

[@EvLSpectre]

interesting change. When I needed them closer to wall because of size constraights, I always just turned them at an angle and used pliers to set the hook.

[@Dead_Goat]

Yea that is generally how it works. PLenty of hangers with rotating hooks that allow the clothing to lay flat while hanging on the bar...

[@theyreMineralsMarie]

My thoughts exactly. This was already a solved problem.

[@the1whereIwatch]

I’ve seen that in tiny homes video, but I like this way better cause you can get a glance at all the clothes at once.

[@LukNoFurther_]

An issue that I’ve experienced with angling my clothes in my closet is that I lose some hanger space at the ends of the closet. How do you get around that?

[@EvLSpectre]

@@LukNoFurther_ When it was my clothing storage option I left a bit more room and put up a footwear rack on one side and had another price that hung down from the shelf with a heavy storage box holding it down. That one had extra few hooks for pants or jackets. Made it out of wire coat hangers and experimenting with the space constraints

[@stanley9252]

Another good feature of this product is that you can insert the hanger into your garments through the neck hole, then unfold the hanger inside of the garment. That reduces the max width of the hanger as it enters the garment and if I'm not wrong, would mean fewer stretched out neck holes! All without having to futz around with the waist hole of the garment!

[@Bo-kq8tn]

this is a FANTASTIC idea and it is ABSOLUTELY the right time for this invention. Since covid a lot of people are working remotely and just living out of camper vans, or are living in tiny apartments or dorms... being able to have flexibility to hang up clothes in a deeper/narrower space or a shallower/wider space is SO great!!

[@SamDGrover]

Commenting to boost ur comment as a p*rnbot copy pasted it and has way more likes 😬

[@Smallbore2wheels]

I'm so happy that the Kickstarter is fully backed already! 🎉

[@mirjanbouma]

It is? That's awesome!

[@Smallbore2wheels]

​@@mirjanboumayep, as of this morning its over 3x the goal

[@mirjanbouma]

@@Smallbore2wheels so according to my calculations, that's awesome³!

[@Smallbore2wheels]

@@mirjanbouma definitely

[@PLF...]

and it doesn't look like it's stopping anytime soon

[@utkarshjain6337]

I like that you are loving what you are doing, and yes it takes a lot of determination to follow something that is not normal for society❤

[@MitchJ]

This is going to revolutionize closet storage. Imagine closets that only need to protrude out half as much as they used to in your home. This is BIG, Simone. Well, little. But big.

[@VPEEK]

They would protrude half as much but they would have to be twice as wide.

[@junbh2]

Sometimes the reason people want to hang certain clothing items instead of putting them on a shelf or in a drawer is to avoid creasing them, though. So if someone has e.g. nice crisp dress shirts then this probably wouldn't be something that would work for them. So I think a lot of people will still prefer full size hangers.

[@LabGecko]

@@junbh2there's a lot of space in the hinger's fold. I don't think it'd crease like you think it will.

[@linkinbreak]

The moment I saw your prototype video from 3 years ago, I understood everything I needed to know about it and how amazing this is for people living in very little space. Folding your clothes is the best for space savings, but I don't like folding or having a bulky dresser. This is perfect as I can hang everything, but still take up less space. It'll be nice having a shelf right inside my front door for hanging up jackets, but not needing a lot of space away from the wall for it. An idea so simple, yet complex.

[@hmm5131]

I hope you consider keeping this available to purchase and offer additional shelf sizes in the future! This is brilliant. Great job Team Yetch!

[@vampirina-vp7op]

Love that your are showing the process! It is just as important as the end product. I will share this with my students.

[@morganrowlette678]

I freaking love you, Simone. People like you, Laura Kampf, and Adam Savage consistently bring me to tears. The joy of being a maker is one of the greatest feelings and you bring it to the lives of people everywhere who have never experienced it before. I am absolutely astounded by your work and to meet you one day and work on a project together is all I could possibly hope for. Thank you for fueling my passion, and for making me into a maker.

[@jb76489]

Adam savage is incredibly toxic and should be avoided

[@SlartiMarvinbartfast]

@@jb76489 You're going to need to backup that character assassination with some facts you know. You don't just lay into somebody with celebrity status and widespread recognition without some stone cold facts, that's just not on. Speaking personally I love Adam's enthusiasm for his craft and the vast amount of skill and knowledge that he has. His delight with his work is fantastic, his enthusiasm is infectious and based on what I've seen in his many videos I can't imagine why anyone would call him toxic.

[@morganrowlette678]

@@jb76489would you mind explaining? I’m a bit confused.

[@fabianrodriguez7405]

​@@jb76489Source or context?

[@adora_was_taken]

@@jb76489 wait what why???