Simplifying Your Product's Value Proposition | Build With Rob EP 54

Refining your product’s value proposition to the customer is an ongoing process of evolution.
You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you had hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. The goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example.
To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard:
EPISODE 4 • Market Testing a Brand...
EPISODE 13 • Debating the Next Mind...
Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.
Balloon Website: getballoon.com/
Amanda Greenberg IG: @amanda.k.greenberg
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Til' next time.

[@soundincome]

Genius level mind, great show man

[@JBorcena]

Disregard the naysayers. This will reach that one special person and it's going to change everything. Loving the content!

[@barelythinkin]

You got this!

[@mxtw7910]

Rob you are an inspiration man. It’s crazy that this amazing content is not getting more views, but I feel truly blessed to be one of the few experiencing it at this stage. It’s so comprehensive in both micro and macro. Mission: I will be part of the Dyrdek Machine within 3 years. 🙌🏽🙌🏽

[@st.3m906]

I think one of the biggest value adds is it’s hard for big buisinesses to innovate like small ones. Not only I’d it making meetings more effective it’s bringing innovation to.

[@codryatho10]

Love you Rob. I’m 2 years into getting out of the rut that was my 9-5 low paying job that I was mentally stuck in. Took the leap to full entrepreneurship and it’s been tough but I’ve stayed strong and positive thanks to your inspiration man. Here’s to many more years of success! Been a fan since Rob & Big!

[@barelythinkin]

Congratulations on taking the leap!

[@codryatho10]

@@barelythinkin thanks! Now to figure out how the hell to get into my first house without a W2 and 20% down…

[@chatochafa130]

Thanks Rob. I love you.

[@sebastienwillems]

I appreciate the effort, but it’s time to pull the plug Rob. You should spend your time on things that actually have an impact. This format is not working out.