Skill #20: Understanding Content Marketing

As technical writers, we excel at turning technical information into documentation that helps users understand complex concepts. We write software documentation that helps users understand a product; we create video tutorials that teach users how to use a feature.
Software documentation is the technical writers’ bread and butter; however, perhaps unknowingly, technical writers could also thrive at content marketing: a form of marketing that shares a company’s story and expertise in an interesting, sales-boosting way.
To help us unpack this skill, we have Chad Lott on the podcast: Senior Copywriter at Zenreach ( zenreach.com/p...|Search|Exact|Alpha|Ibex.Digital&gclid=EAIaIQobChMIpZ-Kwtj74wIVBb7ACh3-YAezEAAYASAAEgJ5B_D_BwE ), who, everyday works in the full suite of content marketing-from corporate blog writing to Google Ad Words.
In this episode, Chad shares his experiences as a content marketer, plus, shares tips on how you can transition into the field, including
How content marketing differs from technical writing
How content marketers succeed
And how to use your existing skills to transition into technical writing
Show Notes:
Zenreach blog ( zenreach.com/b... )
Airtable blog ( blog.airtable.... )
Drift blog ( www.drift.com/... )
Chad’s Scary Thoughts podcast ( scarythoughts.org/ )
Chad on Twitter ( / chadfredlott )
The Not-Boring Tech Writer
Episode 20, Season 1
August 12, 2019
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