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In this captivating episode of "The Experts," Dr. Jenelle Kim and Craig Nandoo interview Dr. Brent Ridge, co-founder of Beekman 1802, at the renowned Inocos event in Napa Valley. Dr. Ridge shares the remarkable journey of Beekman 1802, a skin health company that focuses on the microbiome of the skin and incorporates the power of goat milk and kindness into their products. Dr. Ridge, a former physician and aging specialist, recounts how he and his husband, Josh, turned a personal crisis into a thriving business. After losing their jobs during the 2008 recession, they leveraged the natural benefits of goat milk to create a skincare line that has garnered loyal customers worldwide. Dr. Ridge explains the unique properties of goat milk, such as its similar pH to human skin and its nourishing oligosaccharides, which support the skin's microbiome.
The discussion also highlights the mental aspect of skincare and longevity, emphasizing the importance of kindness and a positive mindset. Dr. Ridge shares how these principles are woven into Beekman 1802’s brand ethos and even printed inside their product packaging.
Furthermore, Dr. Ridge provides insights into the challenges and strategies of growing Beekman 1802 from a small farm operation to a recognized global brand. He discusses their initial success with direct-to-consumer sales and the pivotal moments when major retailers like Henry Bendel and Anthropologie picked up their products, propelling their growth.
This episode offers valuable lessons for entrepreneurs, emphasizing resilience, innovation, and the power of community and kindness in building a successful brand.
Timestamps:
00:04 - Introduction by Dr. Jenelle Kim and Craig Nandoo
00:42 - Dr. Brent Ridge's background and the founding of Beekman 1802
01:53 - The science behind goat milk and its benefits for skin health
03:53 - The importance of mental biohacking and kindness in skincare
05:33 - Transitioning from a farm-based operation to a global brand
07:45 - The role of retail and direct-to-consumer (DTC) strategies
08:20 - Challenges and triumphs in scaling Beekman 1802
Special thanks to our episode sponsor, JBK Wellness Labs!
JBK Wellness Labs is the premier contract manufacturer for retail and e-commerce clean beauty and nutritional brands of all sizes. JBK formulates and manufactures for brands carried in Sephora, Credo, Ulta, Whole Foods, Four Seasons, and other retail locations across the globe. JBK helps brands develop their products through a process called Collaborative Manufacturing, creating a team mindset between JBK and the brand, in order to develop extraordinary, innovative, and effective products that are in line with the brand mission. If you are looking to develop the next clean beauty or nutritional blockbuster, visit jbkwellnesslabs...
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Dr. Jenelle Kim's Website: jenellekim.com
Visit JBK's Website: jbkwellnesslab...
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Connect with Dr. Brent Ridge and Beekman 1802: Beekman 1802 Website: beekman1802.com
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Twitter: @Beekman1802Boys
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