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Small Business Advice: Discover your Authentic Brand Voice
Everyone has experienced an authentic brand, you know it, you can feel it, and it just seems to make sense. It feels like they are talking directly to you. This isn't by accident. A lot of work goes into creating a brand with cohesion, strong values, and the aesthetic to match. Everything you do needs to have purpose and to build up your brand/small business. From the tone of voice you use, your color palette, logo, and your products all of it goes towards the perception of your small business. Each little interaction counts and it all adds up in a big way. Take a deep look inside and find out how to make your brand stand out by being the most authentic version of yourself.
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