why are nike are pushing a sneaker no-one can buy? plus feb sneaker releases!

[@mangotheif]

This time the costumer is banned form buying

[@jasongotshadowbanned]

Not the actual shoe that was banned, but most people don't know what actually happened. Knowing this makes this whole thing really dumb.

[@sneakernomics5547]

Yeah I might make a short explaining the air ship situation as it’s often conflated with this pair

[@riskypugga]

Ya meanwhile the airship gets literally no love....smh

[@fubar4345]

@@sneakernomics5547 @jasongotshadowbanned Neither shoes were banned. The COLORWAY was. “Banned” = the Bred colorway, it’s as simple as that.

[@sbonfye8058]

Man just have fun with it No need to be so serious about a ad campaign boss

[@onofriopiccolino5166]

It's a red and black sneaker. Black and red weren't my school colors. I was born in 1980 and the Jordan 1's were like snow sneakers because they were cut so high. I didn't like them. The Adidas Forums were the most popular sneakers in the early to mid 80's and they released for $100 in 1984 and Adidas still releases them for $100. Jordan 1 1985 was $65 in 1985, adjusted for inflation, the sneaker would be $173 today. Nike doesn't even own their own manufacturing factories and Nike's are made much cheaper than they were when they were 1st released. They want to charge $250 for a sneaker that costs $8 to $18 to produce. New Balance made in the USA and in England are not made in sweat shops and cost less

[@patricknorris7616]

The bred marketing campaign isn’t about selling the 85 breds, it’s about trying to rejuvenate hype for the Jordan 1 in general, that’s why the marketing is so agressive

[@matthewmccarty6508]

Exactly! I just read your comment after I said the same thing

[@charlielee7665]

I could be wrong but I think the banned marketing strategy is strictly just to try and bring AJ1 hype back, even if they don’t profit much off it. Like 1 step backwards to take two steps forward. Although i personally don’t think it will work

[@death2you459]

Damn shame that the true wearers of this iconic sneaker cannot purchase. Nike sucks for doing this.

[@Goldenlsr]

If you’re a true wearer you’ll pay 1k for readable

[@awe7124]

Guys, it was the AirShips in Bred Colourway which was banned. These Jordan 1s werent finished by Nike at the beginning of MJs first NBA Season

[@fubar4345]

The Air Ship also wasn’t banned. The colorway was…

[@CleverDowed]

That's what he said GOOFY

[@donkeefe6222]

They spent a ton on remaking them but decide to only produce 10 thousand at 250.00. Well I’m sure that logic will make the board members and stock owners happy I don’t buy it. Even if it cost 10 or 20 dollars to make them! I can’t believe any of it!

[@dill_stokes]

I feel like Nike should quit leaking the release calendar. Imagine all these crazy shoes dropping this year back to back without any heads up. People would go insane. The fact that we know what’s coming out a year in advance isn’t really doing them any favors.

[@ItsAVZfromCR]

Going for the Salehe NB 1500 and maybe an old dunk I need for the collection

[@Bobby_June]

Same story with the Galaxy Foamposites coming this February

[@skyward6878]

Jordan Brand hit a record of $7 billion last year. They cant go crazy limiting everything. Nike can’t afford a down year for 2025.

[@brich6875]

I think it’s just a marketing thing saying only 10k available. No Fortune 500 company would put all this time and money into promoting only 10k. Asking if only 10k they would if individually numbered them like the Trophy Room 1’s. I think it’s 10k for All star weekend and then will drop more later. When they originally released in 1985 they had a limited amount on original release date and sold out. They had to produce more due to the demand

[@DwanDurrrrr]

Love your vids, great content every time

[@pat30185]

Definitely more than 10k pairs. The 10k pairs rumor is for the all star weekend release. They'll be a wider release at a later date with a lot more pairs.

[@brich6875]

I said same thing. They wouldn’t pour so much into marketing a very limited sneaker. If so, they really need to question their board members. If only 10k they would have individually numbered each pair like the Trophy Room 1’s. I think they are keeping the actually stock amount completely under wraps

[@mhp.most.highs.protection]

Impossible to cop is pretty much the height of hype

[@MitchMcConnellsTurtleShell]

When stock prices mean more than ur customers.

[@spac3nugz]

supply and demand. nike knows that if they put a ton of hype around this shoe when not alot is being produced, thats gonna shoot up the resale price by alot, thus putting more money in nikes pockets.

[@toddstevenson2022]

Younger heads need to learn what it’s like to finally not have access to something and wait in line to MAYBE grab a pair

[@chriscater3434]

Blue suede’s gotta be my top 5

[@The503factory]

I would have no clue till you mentioned

[@Kris2peng]

free marketing for resellers

[@jamesf8413]

Hey Jordan- didn’t the Royal 1 Lows get cancelled? 11:40

[@mtzano]

I used to feed my disappointment fatty food, now I feed it GR sneakers

[@williamfinucane]

5s for sure. Black toes as well, although I won't be fussed to wait on those for a sale price 😅

[@MikeySmithFTLOM]

These shoes will crash resell wise. Definitely feels like cap 🧢 on quantity but time will tell

[@DanielColeman-gu6dt]

This is a awesome question.

[@TheMailmanOfSteel]

I'm going to wait a bit on the Black Metallics, hope they sit a bit just to get them under retail.

[@TheDeliDaddy]

For the longest time i genuinely believed that the Chicago 1s were the original/first colorway to fit the Chicago Bulls colors.

[@jordankersch9910]

Great video I’m a new subscriber and your take on the bred banned to the black toe makes sense nike was supposed to drop the black toe last yr they fumbled it and now to recoup I feel like they limit the bred and then FOMO folks will buy the black toes Great video Love from Canada

[@johndoe220]

Need the 5’s size 11y and 11m

[@flipordrip]

4:59 My thoughts exactly. 😐

[@matthewmccarty6508]

I think Nike is trying to get the 85 high back in the Zeitgeist of the consumers conscience that they are hip again. Basically what you alluded to in your video about the black toe.

[@Goldenlsr]

I saw some KZbinr say that there was actually 20k pairs

[@Smites1]

Is the title a misspell or am I missing something?

[@Towbar78]

Am I the only human alive that hates high tops no matter the colour or back story ?

[@charleslindores7118]

£674 is not a crazy price.... yes it is a crazy price. Retail or sale for me

[@Bennygk-yw2fx]

Citation that’s so stupid😂😂😅

[@padmaraju5071]

Another certified hood classic!! On god!

[@Kevjohno]

£ 705 in my size they were £1005 last week ,,,is it a bargain 🤣,,not a hope of an average consumer getting these ,just sneaky marketing

[@wickxster7379]

CERTIFIED LIKE YOU LIVE IN THE “HOOD” IN THE UK BRO THATS FIRE 🔥

[@DerryckJackson]

Black Metallics. Breds no shot.

[@russellbell8973]

Just don't buy this crap from Nike and their limited release scam

[@ssbrasco3896]

Shoetubers are pushing this sneaker more then Nike 😂

[@robertfleischer6870]

I think your takes are usually very spot on, but in this case I'm going to have to disagree. Air Jordan 1s are dead. People hate the 1985 cut. Most people buying shoes today weren't alive and/or don't really know or care about Michael Jordan and the stories that are attached to specific pairs. $250 retail is bananas for an AJ1. Before Complex came out with this clearly false 10,000 pair claim, a lot of people were passing on these for some or all of the reasons I listed above. I'm assuming a big part of Nike's marketing strategy was to float out that false stock number and watch people go crazy. Most of these so-called sneakerheads today only care about hype, resale, and getting/having what the majority cannot. The actual shoe doesn't always matter a ton. I could be wrong, but I am really thinking there's more than 10k pairs. I'm guessing there will be a group of people that are going to pay the backdoor or resale price and a handful will get them legit. Once the hype dies down, you're going to have a bunch of people with this shoe that don't actually want it. Most of the people that do want it aren't going to be paying $600-$1000 and prices will fall. We'll see in the coming weeks and months though. Still love the videos.

[@wickxster7379]

CAN SOMEBODY TELL ME WHY ALL SNEAKER CONTENT MAKERS SAY THE SAME THING IN THEIR STREAMS??

[@147427]

Thank god another certified hood classic!!!! 🔥 🔥

[@SirRealTV]

Imagine nike says oops there is 1,000,000.00 pairs 😅 or better yet they have a extra drop on the 23rd 😂

[@PaulMack-md5kh]

Cant please hypebeasts, if a pair is widley available theyre "bricks" if its limited theyre making videos pissibg their pants about it. If you get them great. If you dont? Its just a fucking pait of shoes 🤷🏻‍♂️ Their markenting has worked🤣

[@cjgray9352]

It is a Jordan 1 while I don’t dislike Jordan 1 I like the others more Jordan 3 4 5 11 12 13

[@voidhelix99]

So the 85 Metallic Burgundy OG's had a different tooling then the 85 Breds? Sorry, if you're buying that straight cap bs I feel for you. It's marketing.

[@sneakernomics5547]

That’s the claim they’re making -

[@voidhelix99]

Nike just manufacturing narrative to validate that RRP for sure. Btw you cop the What The Paul SB that dropped on Route One today?.​@sneakernomics5547

[@fubar4345]

The OG’s had various toolings, and very different toebox shapes, the production between the different factories wasn’t so refined as these days. It comes down to the shoe that they picked to “reverse-engineer” it.

[@voidhelix99]

@fubar4345 bro I will put money on the ground that the last two 85 OG's have the exact same shape and tooling. In 1985 Nike didn't have the resources they do today. You think they're just throwing away that tech like it was trash. Not buying it.

[@sbonfye8058]

Nike stop dropping so many pairs, resell in horrible and nothing selling out, every Jordan that’s not cool on TikTok dead !!! Nike drop more pairs so everyone can get em It’s a miss opportunity or sneakerhead gonna be mad 🤣 Mannnnn STFU

[@TheCossack]

The tiktok part is so real. Literally the only reason blackcat 4s are so expensive on the after market, I remember when they first dropped people were wearing then while working at Wendy's

[@SquishMe]

case for reps, ngl