As a kid I had the misconception that Trader Joe’s was expensive because their stuff always seemed higher quality to me. I was surprised when my friend said their stuff is the cheapest. Learned a lot today
@redporkpadthai63685 жыл бұрын
Same, because of their association with Cali, I thought they were hipstery and expensive, but shopping there has cut down on my grocery bills a lot.
@Shivanah5 жыл бұрын
Yes same! Until I actually stepped into a Trader Joe’s to shop a year ago and never looked back!
@outdoorsguy5 жыл бұрын
It depends what you get. Meats and cheeses are expensive there, but everything else is cheaper than regular supermarkets.
@hoodman4205 жыл бұрын
Nope over priced Aldis
@Ninkira5 жыл бұрын
Yeah depends on what you get though! Fresh fruits and veggies and meats are going to be a little bit more expensive there, because TJ's deals w suppliers are going to be smaller and they don't usually go on sale (did the video say they don't have any sales?). But of course when you get the cheapest veg/meat/fruits you might be going through companies who use practices you don't necessairly want to support. (I say, economically only able to go for the cheapest right now)
@flaminggorilla9095 жыл бұрын
Not only all of this. As a trader joes employee. You should do an epusode on how they treat employees. It is the best company i have worked for. Regular raises based on performance every 6 or so months. Benefits are not too shabby. And they hire people i love working for and with. The job works well with my school schedule. Did i mwntuon they have a scholarship? We have an app we can use to trade and share shifts and ask for time off. I live in an area where a wild fire came through. I know someone who trader joes compensated $10000. And they did the same possibly more for others and did not make a big deal out of it. They did not have any legal reason to do that at all. Its really a good time. It is really that good.
@babifacedcutie095 жыл бұрын
Flaming Gorilla that’s so awesome to hear. I always wondered if the employees were genuinely happy or just asked to act that way. I love TJ’s, everything about the store and experience is fantastic.
@flaminggorilla9095 жыл бұрын
@@babifacedcutie09 Its a fantastic group of people to work with they hire posative people with good work ethics. Because they hire people like that and treat us well it is a fun place to work. And because of that alk the wmployees are happy. So theu get good customer service. Its just good business.
@comastose_almost5 жыл бұрын
As a former TJ's employee myself, I agree! It was hands down the best job and best place to work. They really care for the people who work for them.
@lindavel435 жыл бұрын
And free gym memberships!
@flaminggorilla9095 жыл бұрын
@@comastose_almost ppl at my store are talking all about this video haha
@villainova5 жыл бұрын
I'll tell you how: the stores are on the smaller side so pretty easy to navigate, everything is within arm's reach so feels intimate, the product's themselves are very much quality over quantity and last but not least the prices are very affordable.
@fluffykittynoodles5 жыл бұрын
I hate the fact I spend an hour at Walmart running around. I love when I can spend thirty minutes getting all my food stuffs in a TJ's.
@monkiram5 жыл бұрын
But you literally just listed all the points from the video...
@POProckxplosun5 жыл бұрын
It's largely due to the height of the shelves actually, it creates a bodega vibe, less clinical
@watching991343 жыл бұрын
@@POProckxplosun One of the factors but largely?
@MrUkielover5 жыл бұрын
Trader Joe’s employees looking at my item selection at checkout: “Oh these are great!” Me thinking: “f*ck yes...I make the best decisions”
@doney19965 жыл бұрын
Lmaoooo they do???
@krys50925 жыл бұрын
Danny Rodriguez can confirm, all my coworkers do only because it is true!! They do taste good.
@KraZvEgGyBuRgEr5 жыл бұрын
I’ve been told that at TJ checkout too 😂
@alleyj8264 жыл бұрын
I felt this deep in my soul
@Anitamustdie4 жыл бұрын
I bought rose water and she said my skin was so good and I like that she was nice
@nofurtherwest34745 жыл бұрын
Lower prices. Better quality. Friendlier staff. Easy returns. No brainer
@walkermorales3375 жыл бұрын
no further west where I live Trader Joe’s is one of the more expensive stores
@nahor885 жыл бұрын
The friendly staff is so true. Every time I check out, the employee asks me how my day is going. Almost never get that at Wal-mart or other grocery chains.
@howiegrossman15464 жыл бұрын
no further west well said
@mattm77983 жыл бұрын
TJs is actually more expensive than traditional super markets and I would say on par with something like Sprouts. The difference like they said, is in sprouts, I have like 60 tomato based pasta sauce options(most are higher end) but TJs has much fewer, that you can't get anywhere else. I'm still trying to find their Maple Pecan Cereal. It always seamed to be busy and cramped tho, which was a turn off for me. When I grocery shop, I like to kind of disapear and take my time. In TJs, it feels like I'm on a conveyor belt and only have 10 seconds to decide. Not really their fault if they're busy but still.
@watching991343 жыл бұрын
@@nahor88 It's because of the workers are treated by management; it's not a coincidence.
@gracesquared15 жыл бұрын
Love Trader Joe’s! My car died in their parking lot and I was stranded for over an hour waiting for my husband to get off work and pick me up. Employees came out to check on me and make sure I felt safe as it was getting dark. We had to work on the car in their lot the whole of the next day. They came out and offered us free food and drinks and even tried to help how they could. Brought out their own tool sets from the store to let us use. I was already a fan of their cheaper healthier options but their customer service 100% won me over.
@b-rabbit33462 жыл бұрын
wow
@lanaava Жыл бұрын
Amazing ❤
@BALTHAZAAR585 жыл бұрын
So, it's not so much "sneaky" as "research-based, good business practice"? Got it.
@meghanmarquez30655 жыл бұрын
Kelly M yeah it’s annoying me that they used the word sneaky.
@maryk775 жыл бұрын
Kelly M I know imagine Trader Joe’s is trying to make money! Who would’ve thought.
@TH-eb7ob5 жыл бұрын
They were being silly by saying sneaky, but I wouldn't have clicked the video otherwise
@bernieturnelli72324 жыл бұрын
Thank you! It's Business Insider who are the ones to watch out for. They are, rather, the sneaky ones. Accusing TJ's of their own lack of ethics.
@bernieturnelli72324 жыл бұрын
Business Insider use deception to get watched and to plant seeds of distrust in anyone who happens to catch a glimpse of their insulting title.
@P1983sche5 жыл бұрын
There’s a retired man that works part-time at Trader Joe’s near my house. He is the nicest, most pleasant person. He remembers us and always gives my son a lollipop. One day, he learned it was my son’s birthday, he pulled out his billfold, took a Lincoln out folded up an origami ring and gave it to my son. He then said, Don’t go and spend it all in one place, oh wait...maybe one place is the only option these days.” The man is a gem and we look forward to seeing him. Many of the employees there are also super friendly and wonderful people. Look closely at Trader Joe’s ingredients, there isn’t a ton of garbage and chemicals in their foods. The stores are laid out simple and small, you basically get everything you need in one swoop and it’s painless, the lines move quickly.
@cozetteeastman19525 жыл бұрын
I am completely head over heels for my trader joes. Truly love the atmosphere and products from this brand. The BEST grocery store. I always tell people, "it's not a grocery store, it's an experience."
@afsiena5 жыл бұрын
ok so come in Italy... you will find all the trader joe's that you want.... as the video says less choice means better quality. usa people need to know what means cooking, drink only water, eat raw foods and beverages in general. many people don't realize that they don't know tastes because they eat junk food. salt and sugar percentage here are a nail tip compared to your products
@Andie_Shore5 жыл бұрын
That is so true! I always choose to stop at Joe's when I have a stressful day at work.
@nicolem81225 жыл бұрын
As a TJ's employee thank you 🤗
@houston12935 жыл бұрын
Trader Joe’s is the lo-fi hip hop of grocery stores
@Runner_in_the_dark5 жыл бұрын
would that make Walmart mumble rap?
@thatguyalex28355 жыл бұрын
While Amazon Go is the breakbeat/techno. Walmart is the boring generic trap music, while Target is the cruddy pop music.
@xavierthevoid5 жыл бұрын
@@Runner_in_the_dark country-pop
@gb.5105 жыл бұрын
@@Runner_in_the_dark Walmart is country all the way
@randomvegetarian5 жыл бұрын
Wait this is actually such an amazing way to explain Trader Joe’s wtf
@eugenes97515 жыл бұрын
Supermarkets don't limit choice because the manufacturers are effectively buying shelf space. The more competition on their shelves, the more they can charge for the space. It's a very different business model.
@donnamanitu83725 жыл бұрын
We have Trader Joe's, Aldi, Walmart, Kroger and Meijer around us with 20 miles. I will go to Walmart or Kroger because I want to do my shopping in one trip. If I go to Trader Joe's or Aldi I am not able to get everything on my list.
@goober46935 жыл бұрын
The point that they are trying to make is trader has a different system than their larger competition which is to limit choices which streamlines your choice of purchases and in doing so, you spend half of the time you would normally spend at a market. Trader is not trying to sell to the masses, they want to offer smaller families or couples a simple shopping experience without the hassle of long lines and confusing jargon that goes with buying major brand products. The quality is much better at trader than other major supermarkets due them not selling out.
@christinacoulter5085 жыл бұрын
@J G Dude chill out. Also lol this video literally talks about how shopping at trader joes is easier because of simplicity and you're out here saying that shopping there makes you have to 'explore and work hard'. It's just a grocery store.
@WolfJulia20015 жыл бұрын
@J G why do you sound so angry lmao. Take a breath
@MsSphinx915 жыл бұрын
@J G the person you're harshly criticizing isn't stupid. They just prefer to shop differently. Why are you jumping on their case? Why should you care where they shop? Maybe they don't have enough time to run around to different stores to get everything they need. Personally, I'll go to either a specialty store or a supermarket depending on my needs and schedule. You don't know everyone's situation, which is why you shouldn't be judgmental. You're an example of why society is so divided these days: quick to make arbitrary value judgments based on things that really do not matter.
@rayray64905 жыл бұрын
I thought this video was gonna show shady stuff on Trader Joe's, was pleasantly surprised it was the opposite coz I love Trader Joe's
@Kristine144 жыл бұрын
Yes. Me too. I am really disappointed! Hahahaha 😂 😂
@Larry4 жыл бұрын
Trader Joes must be REALLY sneaky to get me to spend money, considering I live in another country and they don't operate here. Very devious.
@nelumboandrews67624 жыл бұрын
Nice comment good videos what more could you ask for thanks Larry
@nka91353 жыл бұрын
hahahah. and here i am. with not a single trader joe's in my country watching this. devious indeed
@mk3a3 жыл бұрын
Go to Germany, go to a supermarket named Aldi's Nord/Süd, and it's the same thing (minus the tiki theme)
@FinleyGomez2 жыл бұрын
Hey Larry, would you agree that M&S is very similar to Trader Joe's in this sense?
@anagabrielabravo572 жыл бұрын
SAMEEEEE
@caicaicaity5 жыл бұрын
Trader Joe’s is my happy place
@nicolem81225 жыл бұрын
As a crewmember thank you. I call Trader Joe's the Disney land of grocery stores.
@danielc86145 жыл бұрын
Lmao
@Curt_Randall5 жыл бұрын
one thing I hate about TJ's is that your favorite go to products tend to randomly disappear for months. you ask the staff what is going on and they have no clue (but with a friendly smile of course). if you wait patiently enough, eventually a product will usually show up again. but the store is generally unreliable if you expect to stock up on your your regular items each visit.
@ptolemycleopatra5 жыл бұрын
My local TJ's have looked into this for me when this happened a couple times. For some reason they have a lot of seasonal items you wouldn't think are actually seasonal. On top of that, sometimes the people they directly buy from just stop making the project and if it's something special they can't really buy it from anywhere else.
@MrEazyE3575 жыл бұрын
That's what I always tell people. Trader Joe's is great but it's hard to shop at just Trader Joe's. It seems like I always have to go to Kroger too.
@larabarney32245 жыл бұрын
I love their grocery store but I can never get EVERYTHING there, always have to stop somewhere else
@jialinsun97035 жыл бұрын
ptolemycleopatra once I walked into TJ’s asking for marshmallows & one of the workers replied w/“oh we don’t have those right now, they’re seasonal” and I was like “?????”
@Curt_Randall5 жыл бұрын
@@jialinsun9703 haha. I guess you should consider buying your own marshmallow tree and harvest them yourself.
@LiahYoo5 жыл бұрын
TJ is my stress release!
@DallasDuchess5 жыл бұрын
🥰 same
@jenjenloves45586 ай бұрын
Same
@FirstnameLastname-nn9gc5 жыл бұрын
At my Trader Joe’s they had a cat now owl that if you see and tell the cashier where you saw it you can pick some candy from a box, one time I saw a lady accidentally drop a beer she was looking at and it broke, she said many times she’d pay for it but a employee said we don’t make you pay for stuff like that here. They also offer sample of food and free small cups of coffe Best store ever
@misspeaches11445 жыл бұрын
First name Last name the other day I accidentally broke a bottle of green juice inside the bag and the cashier offered to replace EVERYTHING in my bag that got wet. I didn’t want to because it was mostly packaged stuff that I didn’t mind rinsing off at home but it was so nice either way!
@magickmoi12615 жыл бұрын
Here’s a neat story. I had a bad experience on my way to Trader Joe’s. A man was just mean to me because he was impatient and could have driven past me in a parking lot but choose to blow his horn instead. I got to Trader Joe’s and told a gal what happened while she was working. A little later she showed up with a box of Chamomile tea and a bouquet 💐 of flowers and it was signed by manager and said to remember that there are nice people in the world. I couldn’t get over this sweet gesture. I love TJ’s and go there all the time. I love the people there!
@Suntoria2365 жыл бұрын
First name Last name their free samples really work, I can’t help but pick up a pack or two half the time
@terig89745 жыл бұрын
Isn't the find the animal thing intended for children?
@kyrasmith49755 жыл бұрын
Same! But at the one I go to it’s a stuffed tiki and you get natural fruit roll ups or an orange lol
@meghanspeed24805 жыл бұрын
I drive nearly 40 minutes to shop at TJs. It’s my forever favorite grocery store.
@mailysalgado99825 жыл бұрын
Meghan Speed girl same!!! It’s totally worth it for our family
@ash-gs3qj3 жыл бұрын
I drove for 6 hours for a store I hated. This shows how weird my life is.
@WhoFramedMSG5 жыл бұрын
Their coconut milk and canned tomatoes are some of the best.
@cris_here5 жыл бұрын
WhoFramedMSG I agree. some of the best bang for the buck
@WhoFramedMSG5 жыл бұрын
@@cris_here ever since I started buying their coconut cream my Thai currys have been soooo good.
@sanjayw98785 жыл бұрын
THEY HAVE THE BEST COCONUT CREAM IN A CAN FOR SMOOTHIE!!
@CIARUNSITE5 жыл бұрын
They have Cento San Marzanos. One of the few things not their own brand.
@yoli57795 жыл бұрын
Their macarons are goooood 🤤
@sacmakiz4 жыл бұрын
TJ is the only grocery store I get excited to shop for groceries. It isn't draining as other stores can be, I know the quality never compromised and prices are right. Plus, the fact that they're offering a ton of vegan options with new products coming out every other season is awesome. We literally don't move out from our current place just because how convenient it is to go to TJ on a whim. And I truly appreciate how they treat their employee. There is a big difference between going to Walmart and Trader Joe's on the same day, I feel sad for one's employees whereas I am delighted to see how most seem to be thriving at TJs.
@blumenseele86475 жыл бұрын
Great video but the mainvoice makes me sleepy
@KS17765 жыл бұрын
Play at 2x
@miketythonchicken87605 жыл бұрын
it's a mediocre podcast/NPR style voice
@geewiz82535 жыл бұрын
Louise Glas Lol. I thought I read manvoice 👨🏻
@JulioLopez-xz5kx5 жыл бұрын
Asmr ......
@tannerz21gaming655 жыл бұрын
That's how the main voice makes people sleepy lol
@cetriyasArtnComicsChannel5 жыл бұрын
It helps that of the choices they give you their actually 14 distinct choices for very specific food needs and dietary needs. Whereas big supermarkets will have a hundred variations of exactly the same thing but with different label slapped on it and yet at the same time not actually provide foods for special dietary needs. Special things like no sugar added and no preservatives, are one of the reasons why I prefer shopping at TJ
@starcherry68145 жыл бұрын
Too many options is a real problem haha. Classic example: It takes me forever to decide what to wear! 🤣
@mohnish76535 жыл бұрын
You are everywhere man get a life !!
@philipthomey78845 жыл бұрын
Netflix. Too many choices indeed.
@abramjessiah5 жыл бұрын
Better example: Tinder
@absolutelyjolly49255 жыл бұрын
I clicked on this thinking “yes tell me how Trader Joe’s is tricking me “ Even tho I’ve never been to one in my life 😂
@mon67455 жыл бұрын
Whenever you go you'll understand... it's such a good store... like costco meets whole foods meets no frills 😆
@WolfJulia20015 жыл бұрын
Me
@ilener16985 жыл бұрын
That’s like saying you never seen a rainbow or heard a baby giggle.
@tinklvsme5 жыл бұрын
Hahahaha ur funny! 😉👍
@feitraspace48015 жыл бұрын
Gurl nd dont they expensive and don't got shit more like a convenient store
@chipelliott5 жыл бұрын
Business Insider didn't say anything about the fact that Trader Joes was bought by Aldi Nord in 1979. Aldi does a similar type of marketing of a limited amount of products in their stores. Aldi started in 1946, so this wasn't a new idea that the original Joe was trying out it had already been tested in other markets for many years but his success was noted and he sold out to Aldi after only 12 years in operation. It was Aldi that really grew the company and turned it into what it is today.
@rubyscott66855 жыл бұрын
Chip Elliott The purpose of your comment was unclear. You forgot to say that ALDI is a foreign corporation and trader joe style marketing was new to American consumers. There is no evidence that supports your implied claim that Trader Joe’s is merely a cloned ALDI. Trader Joe’s was a small retail chain with many similarities to ALDI. It was a gateway for the Germans to expand their markets in America due to similar marketing strategies. It is a very common marketing strategy.
@chipelliott5 жыл бұрын
@@rubyscott6685 I am sorry ruby but you are wrong. There is all kinds of evidence that Aldi Nord runs Trader Joes in the same way that it runs its Aldi stores. From their marketing to product style advertising, products produced for each country they operate in, the slim workforce in each store, etc, etc...I could go on and on. Trader Joes is a different version of the same system American style. I have been in Aldi in Germany, the UK, Spain, the US, Australia and of course Trader Joes and they all follow the same rules. I don't know why you want or need to dispute this fact but it is easy enough to see.
@hausjell45855 жыл бұрын
Amy Sternheim m
@ube48565 жыл бұрын
@@chipelliott Aldi's products seem kinda cheap, not as quality and not geared towards being healthy. The one near me only ever seems to have two people working there, they don't seem to have the customer service experience that Tj's does. And there produce seems to be left unattended to. I like Aldi but it seems quite a bit of a step below trader joe's. If Aldi is responsible for making trader joe's into what it is today I wonder why they don't do the same for their own store.
@schenequatillman485 жыл бұрын
was juuuust thinking that something was similar to Aldi while watching
@MidnightCravings5 жыл бұрын
*Affordability matters*
@candyapu35 жыл бұрын
people need to understand that affordability and cheapness does not mean the same thing..aka walmart
@kewlnes9875 жыл бұрын
I love how most of the stuff at trader Joe's feels like a small company, quality food item yet they are so cheap. It's pretty damn cool you can get an pizza imported from Italy for $4. Its even the fancy kind with slices of mozzarella instead of the shreds:D haha
@danielkofman45925 жыл бұрын
DONT FORGET THEY HAVE FREE SAMPLES!!! SAFEWAY DOESNT!!
@0rluh5 жыл бұрын
daniel kofman they’ll literally let you try anything in the store. Bring anything to the sample counter and you can try it for free before buying. *Trader Joes, I mean.
@titamartinez1624 жыл бұрын
Whatttt i didnt know that an i shop there every now an then. Really if im near one.
@soulfreaz5 жыл бұрын
They don't need to trick me when they sell bricks of bacon cheddar.
@APAstronaut3335 жыл бұрын
Good on you, sir
@Iucebowel5 жыл бұрын
Shut up and take my money
@xxkittyrawrxx47705 жыл бұрын
soulfreaz You fool, that is the trick
@soulfreaz5 жыл бұрын
@@xxkittyrawrxx4770 not in my area. They're the only place that sells that product that I've found so far so it's not really a trick.
@nicolem81225 жыл бұрын
I'm a TJ's crewmember. Try making a grilled cheese sandwich with the bacon cheddar cheese on sourdough. It will blow your socks of. Thanks for your support 🤗
@honeybdream5 жыл бұрын
I ❤️ Trader Joes❗️The staff is always superb 🌟
@ChrisM-bn5vr5 жыл бұрын
honeybdream Cause they get paid properly.
@llitosvideos5 жыл бұрын
"You know why trader joes has the best customer service? Because they dont drug test."
@watching991343 жыл бұрын
Don't they also revenue share with their employees?
@bunnyplays33055 жыл бұрын
yo that creamy tomato basil pasta sauce from tj's is no joke.
@katmyers69725 жыл бұрын
BunnyPlays just mix whichever of their marinaras is your favorite and then add their alfredo....it’s delicious.
@uweschroeder5 жыл бұрын
I wouldn't call it "sneaky". Sneaky is what other supermarkets do: lure you in with an under cost sale item located strategically so you have to walk by many other things you probably pick up and buy. Trader Joe's has a very simple and as you pointed out thoughtful approach. Their price almost always beats competitors, they're a great company to work for and they really do care about customers and employees (i.e. after the fires in Northern California which burned down my neighborhood TJ's, they not only kept the employees and paid them, they also paid for expenses of their employees not covered by insurance like hotel/motel costs, clothing and smoke cleanup expenses - all that with taxes paid). So no, there's nothing sneaky about a smarter supermarket who's not indebted to shareholders.
@cisilver59825 жыл бұрын
I love shopping at Trader Joe’s, the food is good quality and affordable. Definitely keeps me on a budget. Plus there are hardly any weirdos there, like Walmart 😬
@docfabz5 жыл бұрын
Click bait coz ain't nothing sneaky about TJs bc they're what's right with the world.
@joyjoyoo5 жыл бұрын
If there are too many choices, choose the cheap one. Need a Trader Joe's or similar in Canada
@tkondaks5 жыл бұрын
Here in Vancouver we used to have Pirate Joe's which stocked Trader Joe's products bought over the border. That's how strong the brand's appeal with Vancouverites who only knew it from their Stateside visits.
@tkondaks5 жыл бұрын
@J G No, I think he went out of business due to lack of sales, although lawsuits by Trader Joe's didn't help.
@cheesyfudge5 жыл бұрын
Sounds pretty similar to Farm Boy in Ontario.
@victoria.galvin5 жыл бұрын
Trader Joe’s knows what consumers want, and they are consistently good at producing quality product. I love it.
@micahmickles47855 жыл бұрын
I've worked for the company for 8 yrs. Best job in retail I believe.
@dj_bae5 жыл бұрын
Love Trader Joe’s. Hate shopping there on a busy day
@MissMusicBaby35 жыл бұрын
Trader Joe’s is probably one of my fave stores for moderately priced quality item with as they mentioned, controlling inventory and foregoing a million options. Literally my fave place for groceries. I’ve also had the best customer service experiences there. One shopping trip I exclusively looked for vegan options and I had a woman GIVE ME A LIST AND WALK AROUND THE STORE WITH ME. I was already a shopper, but they won my heart that day. Not vegan anymore, but doesn’t change how amazing it is.
@jared6045 жыл бұрын
I will give away my yearly earning to Trader Joe’s with no remorse
@MB-qx9vn5 жыл бұрын
The psychology behind grocery store organization is so fascinating to me. Really nice explanation here.
@libralady02205 жыл бұрын
I LOVE Trader Joe’s and the staff is ALWAYS so nice!! 🙏🏾❤️🙂
@cchloebutlerr5 жыл бұрын
After some financial trouble, my family has started only shopping at Trader Joe’s and a small local Japanese market. We have saved a lot of money and are now eating healthier than ever. Thank you, Trader Joe’s 💓
@cheerbeastly5 жыл бұрын
The only reason Trader Joe’s is “cheaper” is because it’s mostly private brand (store brand) items. You can find anything at the same price or less at a traditional grocery store if you just buy their store brand.
@shelbeastark93505 жыл бұрын
Elizabeth.Jillene I agree, the Trader Joe’s label is the majority of the product sold. But most of it is very good quality. I have returned three items because I didn’t like them, and they were accepted back no questions asked.
@bink67785 жыл бұрын
shelbea stark returning opened food items is the most ghetto thing I’ve ever heard of. How do you do that without dying from embarrassment?
@cheerbeastly5 жыл бұрын
NotgreatBOB! It’s very common actually.
@b4itstarted5 жыл бұрын
when I worked at target, during my training they told me that if a customer couldn't decide if they wanted to purchase a snack item, me, as an employee, could take that item from the shelf, open it up and let they try if and if they didn't like it they didn't have to buy it. It's a customer service thing.
@Michelle-pn9xt5 жыл бұрын
There are lots of foods there that I do not see at any other store. They are cheaper than Walmart!
@misacruzader5 жыл бұрын
The stores are also smaller in size which makes them easier to navigate and takes away the fatigue of checking 20+ aisles. The food samples also take the edge off that after-work hunger to make it easier to load up a cart and avoid the urge to get takeout afterwards. The cashiers also often compliment some item that shoppers purchase... pretty sure they're trained to do so.
@gabrielburdan63275 жыл бұрын
I think that it’s also worth mentioning that Trader Joe’s food is just so good compared to most other brands
@jeanenep335 жыл бұрын
I just left a brand new Walmart where I told my friend that there are too many olive oil choices, so I’m gonna get it at Trader Joe’s. An hour later, this video appears lol
@MrSneakySunday5 жыл бұрын
Plus their quality is always great, their new product shelf is always something I look forward to when I come into the store, Don't forget the free samples either! A dedicated sample station is something I haven't seen in many other grocery stores. The only thing I would change about TJ is if they had a local products shelf and a proper meat and fish counter
@gabrielleandres85815 жыл бұрын
adam wild don’t hesitate to try their frozen meats and fish!
@elefja15 жыл бұрын
The reason I shop at TJ's is the fact I'm not overloaded with a thousand options of the same thing. I hope more retail and restaurants pick up on this, keep up the good work Trader Joe's!
@RunForceCoaching5 жыл бұрын
The Paradox of Choice: TINDER
@thymeandtenderness5 жыл бұрын
I don’t need to watch this video to know that I’ll leave Trader Joe’s with two shopping carts full and STILL not pay as much as a HALF a shopping cart at Giant.
@fironfiron88435 жыл бұрын
Trader Joe's is owned by Aldi, that is all you need to know. Both are extremely successful
@astrorbits9725 жыл бұрын
I’ve visited the US twice, and trader joe’s is my absolute favourite! I love going in there and seeing how each one has different wall paintings and I loooooove the corn dipper chips, I took 6 bags home
@emiliabolsas5 жыл бұрын
This was filmed at my neighborhood Trader Joe’s. Brooklyn represent!
@andreabeltran55175 жыл бұрын
Me: *watches video about how Trader Joe’s tricks me to buy things* Also Me: *eats my Trader Joe’s maple and sea salt kettle corn while watching*
@42luke935 жыл бұрын
You know you live under a rock when you realize that you’ve never heard of a store that was a number one customer preference like me...
@Ms.HotSauce5 жыл бұрын
Trader Joe’s isn’t cheap , it is just the best grocery store that currently exists . Quality really does matter there . They have honestly done everything right. I refuse to go to any other grocery store cuz it’s such a waste of time with so many BAD choices . At Trader Joe’s the shopping experience is exciting and the food/products are 95% of the time great. Andddd you can’t find their stuff in other places, which is sooo smart !
@user-zw7or2tr4b5 жыл бұрын
I searched, “hand over them toes or else I’ll go to Trader Joe’s “ And this came up 🤠
@WinterDarkmoon5 жыл бұрын
Check yourself before you Shrek yourself but... why hand over toes to do it? You're not required to hand over appendages! lol. :P
@nicolem81225 жыл бұрын
I've worked for Trader Joe's for 12 years now and I LOVE my job! Thank you for this video. Most people hate going to work but I don't. I love how people love Trader Joe's. T.J's is a GREAT company to work for. As a single mother my managers have worked with my schedule for years. I even moved for California to Houston Texas and keep my California wages. You can move anywhere in the nation and still have a job. I love the connection I have with my customers and have even made a few close friends. Best company I've ever had the pleasure to be apart of. We have great health coverage, 401K and paid vacation time. We have EAP that has allowed me to see therapist 5 sessions for no cost. To everyone who shops at Trader Joe's thank you . You have supported me and my child for many years 😘
@rachelhua36905 жыл бұрын
All other big box retailers hide their produce on the inside of the store so you pass as many shelves as possible to get there and pick up items on the way that you didn’t think you needed (Target, for example). However, placing the fresh fruits and vegetables (plus flowers, another tactic!) right where you enter the store near the window makes a much more pleasant shopping experience. I hate going to the Target fresh produce section because it’s buried on the inside with artificial lighting and plants no psychological associations such as flowers or natural lighting to imply the goodness of their selection and its proximity to nature, a reminder of how corporate your shopping experience is. So even though you don’t have to pass through other shelves to pick up what you came for, the store is already small enough that you won’t necessarily skip those. That’s the benefit of having a smaller selection. They add the valuable pleasure of shopping for their produce! Notice not even Whole Foods successfully condenses their fresh produce area to be near the windows!
@marchingband9525 жыл бұрын
At my TJ's, there's a little sample stand, coffee, and lollipops for the kids. When i was younger, fist thing i did was get the sample. I legitimately like going there, and it's less of a grueling shopping trip and more of a experience. Love ya, Trader Joe's! P.S i always thought it was expensive but once I started shopping more at Trader Joe's (my mom gives me grocery money for me to go get food, and i used to go to Fred Meyer's), the more money I had leftover when I went on a shopping trip.
@kgal12985 жыл бұрын
Imagine working in the store and watching this guy count cereals. I really hope he just asked someone cause that's insane.
@thyagofurtado2 жыл бұрын
Let me rename this video to help future viewers: "Sneaky ways to make people watch a PR/Ad video for Traders Joe". There you go 🙂 That being said, I knew what what I was getting into even before I clicked, since this is in the BI channel and your whole business model is to have sponsors buy PR time. But I clicked anyway because I love Traders Joe and wanted to watch the "ad" 😅
@baghashvili5 жыл бұрын
I'm so loyal to Trader Joe's that I commute 30 minutes on the bus each way just to shop there
@outdoorsguy5 жыл бұрын
I wouldn't call it "Sneaky Ways..." because Trader Joe's is very straightforward... high quality private labels at a good price. Simple.
@edithiepeal5 жыл бұрын
They talked about the paradox on the Trader Joe’s podcast. It is 100% intentional.
@MsSphinx915 жыл бұрын
Lol there's a trader Joe's podcast?? That's too much 😅 I didn't realize the fanbase was that serious.
@whatisthatjawn5 жыл бұрын
i clicked on this thinking that it would be a video about how a huge brand deceives us and i probably wouldnt want to end up shopping there, but this actually makes me want to support trader joes
@BrijeshYadav-vl7bj5 жыл бұрын
Well I think quality is one of the biggest factor of their popularity along with good prices.
@rtm122525 жыл бұрын
I buy specialty items I can’t find @ Costco or Ralph’s 👍😎😃😉
@Andie_Shore5 жыл бұрын
A few weeks ago, I stopped at my local Joe's in Redondo Beach, CA and there was Elvis playing on the store's radio and almost everyone in the store was walking around humming alone the song. It really felt like I was in a movie. Truly magical experience. In a GROCERY STORE!?
@LostMySauce5 жыл бұрын
I feel like Aldi has the same business model.
@stevegee75935 жыл бұрын
To use the full names Aldi is owned by Aldi Süd. Trader Joe’s is owned by Aldi Nord. In 1966 There was a family argument over cigarettes so the two brothers spit the original Aldi into to two separate groups.
@przytulanka19795 жыл бұрын
Aldi is a nightmare to shop. Not enough baskets or cashiers. And choice of their products is really limited. And quality sacks too. Products look cheap.
@Empresslockness5 жыл бұрын
@@przytulanka1979 I have been to some really nice Aldis that were really clean, had great service with great selections and prices. I have also seen some bad ones that looked ran through. Lol. It just depends on the locations.
@JaneEMcLernon5 жыл бұрын
It's our favourite place to shop. I've been to the one in Pasadena. Great prices, really super quality and excellent customer service. It's packed all the time for a reason.
@thesoultheory38225 жыл бұрын
I never knew the lack of glass doors could make that much of a difference! Great vid.
@pp-zj1mv5 жыл бұрын
I will always remember Trader Joes as the place where my older brother and his friend made fun of the "gay organic chocolate" when I was 6
@shilohelgin24085 жыл бұрын
Honestly, as someone who shopped at Trader Joe’s for years I can thank them in no small part for my love of cooking and just going and exploring products in different and interesting grocery stores.
@itspricila5 жыл бұрын
i finally went to trader joes and its amazing, great floral department ,not a big place, and not that expensive
@maxinef66545 жыл бұрын
Love ❤️ Trader Joe’s. 😊
@kassandraluna54805 жыл бұрын
Another point I thought about was how Trader Joe's places their products in store (i.e. Putting coconut flakes in the front of the aisles and then advertising a recipe for coconut-chocolate chip cookies with all the ingredients you need listed.) This probably aligns with the point they made about how they entice consumers to get excited to cook at home. Loved this video!
@karlwashington64145 жыл бұрын
Best Damn Grocery Store is Trader Joe's.
@morganisinthemirror5 жыл бұрын
@Vendee Swartz yes it is!
@wildthings9806 ай бұрын
Saw video of TJ insider who said they buy from name brand suppliers same as in top grocery stores, but use TJ labels. The cost is lower at TJ due to lower fees suppliers have to pay, and TJ is smart, innovative, and a great company to work with!
@JustinY.5 жыл бұрын
Chew
@shinyramen5 жыл бұрын
Who cares
@Bigfoot_With_Internet_Access5 жыл бұрын
Second time I've seen you, and l've been on here for less than 10 minutes
@itsprod.4725 жыл бұрын
Lol
@Jvwvhnny5 жыл бұрын
Hi papa
@ladhkay5 жыл бұрын
wtf man...LEAVE US ALONE
@dahveed2845 жыл бұрын
Trader Joe's stores are often way smaller because you don't need massive amounts of space for the limited options found there. Since they have fewer items, they got rid of the cheap junk and only kept the nicer products. Trader Joe's stuff is quality. Aldi has a similar strategy, but their stuff doesn't have a similar brand and connotation of quality. And they're the polar opposite regarding customer service. BTW, Trader Joe's is owned by one of the Aldi companies. I love Trader Joes because the quality is there, the prices are great, and the people are super.
@emshorgan Жыл бұрын
I’m Irish and this style of supermarket is the norm here, especially the open freezers. Amazing to see its a novelty for some Americans- but Trader Joes definitely illustrates that the model works!
@jennifercoates48935 жыл бұрын
I love Trader Joe’s! The only request I have is to please do a better job at protecting your customers from getting their purses or wallets stollen. It’s been happening at all Trader Joe’s and the police say it’s because the thieves know they do not have security cameras. I can appreciate that it’s a way to keep cost down and simplified, but it’s a problem that needs to be addressed!
@allisona70765 жыл бұрын
Or people can watch their belongings better and not leave them unattended in their carts/baskets. Take responsibility.
@nikanj65 жыл бұрын
Great video. Now I understand why I spend more than I planned. Good deals, fewer choices & fabulous customer service. People like me who hate to shop love that.
@khunopie91595 жыл бұрын
Joe is so freaking sneaky!
@musicechoes215 жыл бұрын
The limited options and open freezer sections are fantastic for people with special diets as well. There's so much less to sort through to find exactly which product you will or won't be able to eat.
@agneslaufer95795 жыл бұрын
What is a NEGATIVE COMMERCIAL? I see that a lot recently! Is it a new way of corporation to spend more money?!!! Example : OLAY
@maenad1231 Жыл бұрын
Trader Joe’s feels so calming to go to compared to other grocery store chains. Customer experience & Employee satisfaction is everything
@BobMcCoy5 жыл бұрын
*_Darn you, Joe!_*
@artwithrstardoodles57435 жыл бұрын
I had never heard or been to a Trader Joe’s until they recently built one near me. My husband and I went to check it out and once and now, we can never go back. We love the healthy options. The quality of the food and the environment! I love Trader Joe’s !
@2qlrn27320 күн бұрын
What do you mean: "went to check it out and once and now we can never go back" . . . ?
@_baert5 жыл бұрын
1:51 *cough* Cheesecake Factory *cough*
@AyaBlue225 жыл бұрын
All the 3 TJ's nearest my home also surround their entryways with bouquets and assorted plants so you're immediately greeted with flowers upon entering the store.
@greentrade27345 жыл бұрын
Cheap prices!!? Wtf I'm watching 😂
@savannapierceshimomura5 жыл бұрын
Ya H-E-B is way cheaper
@blindhydra5 жыл бұрын
Your name makes you sound like the competition
@josejones44135 жыл бұрын
@@savannapierceshimomura HEB is pretty much exclusive to Texas and northern Mexico though lol.
@MrEazyE3575 жыл бұрын
@J G "can almost guarantee they're obese." Now there's some hyperbole for you.
@sequinsmtg5 жыл бұрын
J G Your comment would hold more weight if this video was titled “for the quality, Trader Joe’s is cheap” Besides, produce at TJs is expensive and there’s a disgusting amount of plastic involved.
@mikaelamilazzo50705 жыл бұрын
I grew up shopping at Trader Joe's but now live in West Virginia and shop at Save a lot (everything else is pricey, weird considering I'm from NJ) but I miss them so much, makes the stress of shopping less horrible!
@Powaup5 жыл бұрын
except for when you want 1 zucchini but have to buy them by the 10... used to Shop only at TJs but going back to regular stores here and there has allowed me to switch up what I eat
@Powaup5 жыл бұрын
@J G *i think it's 6 to be exact, my point is that buying veggies is tricky at TJs
@haileykatelynn5 жыл бұрын
Love Trader Joe's! This video was super insightful, thank you!
@mpclive56935 жыл бұрын
TJs has all the hot girls. You know it's true.
@mydoglayla50455 жыл бұрын
In and Out Burger keeps the menu choices simple too.