So About Mented Cosmetics ... l Too Much Mouth

Рет қаралды 10,848

justShanygne

Күн бұрын

Пікірлер: 122

@NancyGooGoo 10 ай бұрын

Thanks so much for the update on Mented! So, so, so glad they aren't shutting their doors! This is truly good news!

@KarbonStar 10 ай бұрын

I clicked on it so fast after just watching the Uoma video!

@aroundthewaygirlnextdoor 10 ай бұрын

For my personal satisfaction, my makeup vanity 97% Black owned...Pat McGrath, LYS, mented, Fenty, The Lip Bar ... Mented is my current favorite setting powder

@cmichellestyles 10 ай бұрын

That’s amazing!

@sashawhyte7396 10 ай бұрын

I still use their lipsticks. Mented No. 5 is a classic for me:)

@jrmetmoi 7 ай бұрын

Same here. I love Pat McGrath, Danessa Myricks, Fenty Beauty and Fashion Fair a lot and I like Mented a whole lot too

@aroundthewaygirlnextdoor 7 ай бұрын

@@jrmetmoi I want to try the FF cream to powder foundation

@staceyshere 10 ай бұрын

“People exist outside of America” needs to be put on billboards across the entire country. I’ve had family from Canada, england, and Jamaica ask us to buy them certain products that aren’t available in the country and they don’t wanna pay crazy shipping costs

@queendeche4555 9 ай бұрын

I think another key area lacking from black owned beauty brands is business education. There has been such a push to discount the significance of a college education in favor of entrepreneurship, but in my opinion, as a result of this, the trend has been brands having meteoric “moments” and calling it success. Only to see them not have true longevity. Mented’s owners are both Harvard business graduates, who planned their company’s foundation as an MBA requirement (I THINK this is the origin, I could be wrong about this detail, however the education point still stands). As a result, you see consistent, steady growth and strategic expansion that primed them for (now) 5 lucrative venture funding rounds. I’m not saying it’s possible for every black owner to go to Harvard, but it’s critical that they have a desire to access the education or to partner with other black students and leverage strengths to build together. Just my thoughts. Love your breakdowns! ❤

@Chazcott 10 ай бұрын

I use one of my mented bronzers EVERY time I do my face. Their lip liners are smoooth, foundation brush is superb, lipsticks are lovely, lipglosses have great pigment and wear well, and their foundations are thicky thicc but moisturizing and have the matches for the brown girlies. Their products are a luxury but well worth it. I haven’t purchased in a while because I just left the military and didn’t have many opportunities to wear what I bought. But.. I would hate to see them go. They presented as a very classy based brand

@jostinaluver 10 ай бұрын

I noticed The Lip Bar is having a moment. I always seeing their skin tint and liquid lipsticks being hyped. Would love to see you try their new cream blushes they launched for Target to see if they're dark skinned girlie approved.

@AJ56909 10 ай бұрын

I have the powder blush and a bronzer/contour palette. All are nice. The blush from the palette and then making a separate blush only, the formulation is different. Not bad but not great. Never tried the skin tint. The liquid mattes are nice. Great color, can be drying but that is expected of mattes. Shayagne tried tlb before though. Search on YT. They do have several new products though that just hit Target in the past couple weeks that may be worth trying.

@andreamagwood7050 10 ай бұрын

People are going to forget about them if they don’t get back out there. The out of stock, then finally being under construction website has been going on for several months now. They were the first brand after Estée Lauder that I found my foundation match in mid 2022. I even did a quick video because I was so happy. I need a new one but a las. Thanks for the update. I’m trying out the new Ami Colè foundation stick today. Hint hint, I’d like your review on it too though.

@jostinaluver 10 ай бұрын

Laws of Nature, Thread Beauty, Coloured Raine all have great foundation sticks too at varying price points. Mented is moving like we don't have replacement products. Everybody got brown lipsticks albeit not as many nudes

@andreamagwood7050 10 ай бұрын

@@jostinaluver I like being able to swatch in store, hence I went to a different Sephora for more shades than mine instead of ordering online and hoping. (I’m still waiting on a refund from a Black beauty brand.) Fashion Fair has one too. I don’t want the Fenty one as I prefer the liquid tint version. So I’m going to try Ami.

@missmia196 10 ай бұрын

What's your skin type and how do you like the stick?

@andreamagwood7050 10 ай бұрын

@@missmia196 combo oily. I got some sheen but not really oily; and this was a few hours later. It was 80 today. I’ll give it another go though.

@hayaglamazonluxe 8 ай бұрын

Mented has been sold off to a white private equity firm according to news reports. One of the cofounders left the brand in January 2024, the other is posting about Taylor Swift and Bey on TikTok. There are other BOBs who take makeup more seriously that need our support

@IngridAsInBergman 9 ай бұрын

I believe Mented has already been sold. It won’t be announced yet until the investment (contracts are signed) then the announcement, launch and possible rebranding will come almost at once. The FTc has its own rules regarding when businesses can and have to go public when they restructuring.

@hayaglamazonluxe 8 ай бұрын

Very interesting theory. I would like to hear more from you on this? I think they will fold ultimately even if they rebrand. They have ignored social media comments for 3 months with no replies and the cofounder is just posting Taylor Swift and Beyonce content on TikTok with no care for the comments on the brand's socials.

@mzlaniet82 10 ай бұрын

I was so nervous seeing the title! I love Mented palettes and brow pencils.

@hayaglamazonluxe 10 ай бұрын

The comments from the Mented CEO sound a lot like how Shea Moisture execs talked when they decided to move away from black women as their core consumers.

@Indijana 9 ай бұрын

Was that around the same time people's hair started falling out when using Shea Moisture? Cause that would explain it.

@hayaglamazonluxe 9 ай бұрын

@@Indijana Yes and it was when they started featuring women who were not WOCs in their ads and they started to move away from black women as their consumers even though we built them up

@AshleyMarie03 10 ай бұрын

I was noticing a lot of their products were out of stock for a long time…I got worried

@casiedionne 10 ай бұрын

Mented bronzers are a fave of mine and I want so much for them to win.

@notimportant123 10 ай бұрын

Ulta might have some mented products warehoused, but they haven't restocked for months on certain shades. They make my favorite lip liner shade for brown skin.

@daniellehoward7161 10 ай бұрын

It's the same with Walgreens and Target and Target has a shade of MENTED lipstick I have to get . It is so exclusive , it 's not on the MENTED website either. THe liploners are in the stores , but I was using MENTED for their lipsticks and lip liners. The moisture on those priducts cannot compare with other formulas!

@niablee 10 ай бұрын

I'm SO happy you said that about the TOPCIALS lip balm!!!!!!

@marvelbartley8105 10 ай бұрын

When they just came out I reviewed one of their lipsticks that was not up to par and they deleted my review. I liked other products but one did not work for me like it was touted. I never bought another product. I'm not going to lie because it's black owned and I'm black

@ChocoDippLibrarian 10 ай бұрын

I am glad that (so far) there is nothing nefarious going on. People are so quick to assume that there is something negative going on or some drama going on when every so often a business has to take a step back, reevaluate and make changes to be better. I actually just found the sample pack I had ordered from your initial review video. Once its back up, Ill order another one to try.

@quiwill8424 9 ай бұрын

I’ve never seen Mented in Target and in Ulta the products are minimal and always messed up. 😢

@mscoolbee 10 ай бұрын

😮Why stop at age 45??? I’m 55 and i still LOVE makeup

@linzeeb4 10 ай бұрын

25 to 45 is who they said their largest purchasing numbers are from. It's just a description based on compiled data, not an implication that they don't value other age groups.

@llm1707 10 ай бұрын

Can we get a full face of Black owned drugstore brands that aren't just Sephora ones? Like Pink lipps, Coloured Raine, Ace Beaute, Luna Magic, Eloise Beauty

@alethiarussell3555 10 ай бұрын

I liked their bronzers and the everyday shadow pallete was a HIT for me. The lipsticks always seemed to wash me out and the glosses just weren’t a better formula than what I could get from nyx butter gloss.. I was hoping they’d come out with a liquid skin tint or foundation. I hope they make a comeback

@khirstenh4550 10 ай бұрын

I was just wondering about Mented! I looked at their site to repurchase their foundation stick but none were available. I’m glad they’re on their way back!

@NicoleHelenaCates 10 ай бұрын

I'd love to see more American BOMBs or indie brands expand to Canada! Shipping is absolutely nuts up here.

@olivia23 10 ай бұрын

Maybe i’ve missed it. But NOBODY talked about Grassfield ? I know it’s a not beauty , but a clothing company owned by 2 African twin sisters. They ‘ lost ‘ their company to their investor. Kinda like how the owner of Black UP make got his company stolen by his white investor. I hate how all these black companies can’t seem to just exist without eventually selling , going out of businesses or getting stolen by big (white) companies. I’m Still mad about Shea Moisture. We had a GOODT thing going on , i had everything i needed for my hair from their lines. They just had to sell to white folks , who of course totally changed to messed up the formula to fit their limp hair ! What’s wrong with us ???

@jostinaluver 10 ай бұрын

Shea Moisture had great bronzers too!

@khirstenh4550 10 ай бұрын

That was wild! I remember hearing about a “hostile takeover” of Grassfields by investors and was super confused!

@olivia23 9 ай бұрын

@@jostinaluverright ! I forgot about the make up line. I never got the chance to buy the bronzer , their make ip line wasn’t available in Europe.

@olivia23 9 ай бұрын

@@khirstenh4550baby it was a mess !

@helenap3822 9 ай бұрын

Sounds like growing pains. Hope they have everything sorted soon!

@justshanygne 9 ай бұрын

Hopefully!

@jandnoc 10 ай бұрын

Could you do an updated full face of black brands that isn't Danessa Myricks, LYS, or Juvias. I love those brands too, don't get wrong, but I haven't heard people talk about Black Opal, Prime Beauty, Coloured Raine, Mented, Range, Milani, Lip Bar, in a while. I know we're older now and already have our go tos but it would cool to hear some old names.

@jostinaluver 10 ай бұрын

This! Would love to see more full faces that aren't just Black Owned brands sold by Sephora. Also Milani is not Black owned! I've heard nobody talk about Poundcake since it got in Ulta.

@tyralee2286 10 ай бұрын

And OPV

@nataliesasha8216 10 ай бұрын

Coloured rains eyeshadow is top tier

@casiedionne 10 ай бұрын

@@jostinaluverYes! I would love to hear about Poundcake. The formula looks so good but haven’t heard any reviews

@jostinaluver 10 ай бұрын

None! @@casiedionne

@titio2275 10 ай бұрын

1:05 the topicals is definitely my go-to for knowing the lipgloss ain’t gonna move. No white line, and stays for hours! I’m glad I didn’t let people sway me against it

@jlkitz1775 9 ай бұрын

Preach 🙌🏾💯😒 I'm so over EVERYTHING being "viraland seen on TikTok, and best selling!" YT is the only social media I watch, and I plan on keeping it that way ✌🏾

@PoetryGirl 9 ай бұрын

I noticed that Mented has been in limbo for at least a year. As someone else said, the same can be said for Lip Bar. It’s hard to find Mented in Target just like Lip Bar. I think the era of Black-owned beauty is sinking 😩 and I’m not surprised with USA being in a recession (even though) they refuse to admit it.

@jostinaluver 9 ай бұрын

The Lip Bar is doing fine. The founders were celebrating their success last year.

@TanDotson 10 ай бұрын

Back in early September of 2023 they sent out an email to brand ambassadors letting us know that they’re pausing the program because they’re revamping it. With that I believe you’re 1000% correct. They’re revamping everything and hopefully will be back soon better than ever! 💓

@kaamya921 10 ай бұрын

I hope that they comeback stronger and better. I Love the highend Black owned beauty brands but different levels is necessary too. I mean pricing. For instance Rare Beauty is a great brand who's prices are reachable and the brand seems to be doing very well. I like their products because the quality is there. Different price levels are good for the ecology

@JournalNthoughts 10 ай бұрын

Thank you for doing the research. I am also one of the black Canadians who would love to buy blavk owned but can't. With shipping and conversion it's so expensive, but if the shipping is at least offered then it gives a better opportunity to try

@liannasierra3062 9 ай бұрын

I only see Fenty, Juvia's Place and Pat McGrath pushed in my face all the time. Don't get me wrong, I love them, but there's more out there than just them.

@amandas.2745 10 ай бұрын

Love Mented so many products in my cosmetics bags and purse is Mented❤ 100% favorite lipliners,lipstick and blushes.

@TheGoodTeaWithJojoGoodMojo 10 ай бұрын

Thanks for doing your research and being a real person in front of the camera. 😂😂💕💕

@skylie4391 10 ай бұрын

thank you for the update, girl I was scared

@minervajoy 8 ай бұрын

Hey girl, Would you ever consider also making “The rise of” type videos? Where you analyse how certain Black owned brands and smaller brands are navigating in a way that is (potentially) making them it-brands. What they’re doing well and what your advice would be to bring them to the next level…. Hope you don’t mind the suggestion. I’ve learned so much from you with these downfall videos and I think your take on the other side of business would be so interesting. I feel like you’re so spot on with a lot of things…

@kajettesolomon1547 10 ай бұрын

Thank you so much for this! I really hope they are indeed regrouping. Cause I’m desperately looking to restock my beloved Mented products. I hope 🤞🏾 they are coming back strong!

@Neenerella333 10 ай бұрын

I haven't gotten an email from them in a month or two. Love their lippies.

@cmichellestyles 10 ай бұрын

Their lip products are my favorite

@joephoenixstudio1153 10 ай бұрын

Kylie cosmetics makes average products but get investors and funding. Black owned brand that are amazing struggle to get through the door....

@bellcynt 10 ай бұрын

Sorry but that announcement is from May 2022 and with the website being down and product discounted everywhere these aren’t good signs. On LinkedIn all those positions they hired have left and even the co founder has moved on to a new company called Julie. Mented is a wrap likely due to bad management since many people seem to like the product.

@hayaglamazonluxe 10 ай бұрын

🎯🎯 Their Facebook page is a mess as well and the message from the CEO saying Mented is now for everyone tells me everything I need to know when it was first for WOCs

@llm1707 10 ай бұрын

The silence says everything!@@hayaglamazonluxe

@kindredthinking 9 ай бұрын

I should’ve know when their website wasn’t working 🥲🥲🥲

@hayaglamazonluxe 8 ай бұрын

Just to come back here, the brand has now been sold to a white private equity firm. I am tired of BOB selling out.

@bellcynt 8 ай бұрын

@@hayaglamazonluxe yes I saw this too, bought out by a white company no longer black owned. Plagued with inventory problems that they are going to “fix”. I will keep my $ where they currently are with Lip Bar and Beauty Bakerie, I hope others continue to support black owed companies too!

@sundeyknight 10 ай бұрын

It was good news. Bless!

@_elprup 10 ай бұрын

Canadian here and THANK YOU for saying that we exist outside the US, bc I've always wanted to try Mented but it would legit be cheaper to plan a trip to the US and buy the products vs paying for shipping!!

@jerryjohnson6198 8 ай бұрын

I got an email today saying they are joining with the Blooming Brand. Stated more to come later. It doesn't sound like they are open now.

@nikkir9455 10 ай бұрын

I ordered the topicals lip balm too because I has to know what was the deal. When it wears off it does has a tackiness to it. So for Someone with sensory issues I can see the problem. But the war that ensued after someone mentioning was ridiculous. I like the lip balm though I’ll Put it in my gym bag since I lost mine 🤷‍♀️

@puterjess 10 ай бұрын

Does it seem like the type of lip balm that would be good to use before you go to sleep?

10 ай бұрын

10:42 lol "the sun!?" idk why but that really tickled me!

@kimann85 8 ай бұрын

Thank you, i was wondering what was going on

@cmichellestyles 10 ай бұрын

I love your updates 😃

@kristawilliams9043 10 ай бұрын

Oh lawd please let them not be going out of business

@BeautyBodyPearl 10 ай бұрын

I love Mented Cosmetics, but as a someone in their target demographic, I hope they do more to stand out. When they debuted, I was impressed with their sleek, elevated packaging, Italian formulas, and everyday neutral makeup aesthetic. I was hoping that they would stay at the mid-high end range and was a bit surprised to see them partner with CVS. Nothing wrong with drugstore makeup (30-40% of my makeup is affordable,) but I hope they continue to fill the gap of higher end Black-owned makeup. I think if they position themselves as a competitor to Estée Lauder, Lancôme, Anastasia Beverly Hills, they will do well.

@precioustoya 10 ай бұрын

I have like 6 mented lipsticks on my dresser and 1 in my purse. I hurried up and clicked your video….I was hoping they’re not going out of business

@angelmaye24 8 ай бұрын

Uoma Beauty Bakerie Mented 😮

@nancykerrigan 10 ай бұрын

Good to know. Was thinking about stocking up on their brow pencils. Don't really see them at target stores near me.

@jostinaluver 10 ай бұрын

Prime Beauty's products have been sold out for a year now. There's also something going on over there.

@karendanzey8224 10 ай бұрын

Their concealers is my staples and they have been out of stock for over 6 months so I had to find a different brand. I wish they would say something for an update for consumers such as myself.

@kindredthinking 9 ай бұрын

I’ve always wanted to try their concealer!

@karendanzey8224 9 ай бұрын

@@kindredthinking I love their concealer and unfortunately, they are out of stock for at least 6 months or longer. I did order backups but I am out and now I use Nars semi-matte which is not my first choice but at least I know they will not leave me hanging like mented has. IJS.

@kindredthinking 9 ай бұрын

I knew something was up cause their website isn’t working!!

@JustGNA 10 ай бұрын

LMAO everything is so dramatized these days. Thank you we need to go back to more normal reviews

@dvatud904 10 ай бұрын

We so appreciate yo keeping us updated. Ulta has Mented products at the prices.

@michelecox2398 9 ай бұрын

Not being able to buy the product is a problem..What do you do , I've run out of my foundation

@andreacottrell1299 10 ай бұрын

I follow one of the creators of Mented on social media and she never mentions the brand anymore

@hayaglamazonluxe 9 ай бұрын

I noticed that too ☕ Something is wrong

@tiffanyblount7560 10 ай бұрын

Mented website has been under construction for a minute or at least the last few times I've been on their site since the last two months of 2023.

@tkabey 10 ай бұрын

I stopped receiving text messages from them everyday so I knew something was up.

@cynthiaeleweke2113 9 ай бұрын

Someone gave me a gift card for Christmas. Got ready to use it last week and couldn’t 😢

@msmonaishere 8 ай бұрын

In order for a business to scale they need millions of dollars. Sadly, black women do not get that type of funding. In addition, when they do they have to give up more percentage of their company. As the business grows you continually have to get funding especially you grew fast.Then you basically have your investors taking over. I had one eye open when the other ceo stepped down a few years back to Start her own company.

@kristanw385 10 ай бұрын

Dose of colors sis!!!!

@JeannetteRobinson-d2b 9 ай бұрын

Unfortunately, I think you’re wrong. This is not a new issue for Mented. They have been having issues for about a year. It started with a depletion of their most popular shades. Then there was a website shutdown for about 3 months. When the site came back up, they were completely wiped of every popular item they sell. The message you showed has been up since January, which is when they last posted on any of their social media. If they come back, great, but I’m not going to hold my breath hoping for a miracle.