So THIS Is What Happened to Cross Colours Clothing Brand 😡

Cross Colours became a cultural phenomenon in the early ‘90s. The company sought to break down racial barriers one brightly piece of clothing at a time. But after a few years, Cross Colours lost appeal and faded into obscurity.
#Crosscolours #90sfashion #realrealitygossip
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Thank you to our sources:
crosscolours.com/pages/founders
crosscolours.com/pages/cross-...
www.latimes.com/archives/la-x...
www.hollywoodreporter.com/lif...
plus2clothing.com/what-happen...
www.documentjournal.com/2021/...
www.nytimes.com/1994/03/03/bu...
www.the-spin-off.com/news/sto...
www.hollywoodreporter.com/lif...
www.wbur.org/hereandnow/2019/...
www.complex.com/style/cross-c...

[@kenethw172]

I remember my older brother wearing this when I was very young and but when I was old enough to purchase my own clothing it was already out of styles.

[@rrg]

Hate when that happens LOL

[@a.h.2667]

Same here, my big sister loved Cross Colours.

[@deeznutz766]

Bring it back

[@PatinaEdochie]

Right I was on the tail end of that era too but never wore it myself but I definitely remember being in the Karl Kani and FUBU eras…then came Phat Farm & Baby Phat…then Apple Bottom, Sean Jean etc etc. Oh and these may not be black OWNED but I definitely remember a lot of “us” wearing Tommy Hilfiger, Polo, them Eastland loafers, Arizona shirt & Dickie Pants 😂 Yea all of that 🎯💯 #80sBabies90sKids

[@ShayBoogie679]

I grew up with my cousin who is only 2 years older than me but her mom (who raised me and getting a check monthly for me) got her cross colours but wouldn’t buy me anything. Just like LA Gear shoes I wanted a pair of pink and black and she got my little cousin who is 2 years younger than me exactly the ones I wanted for her birthday and got me a pair of Pro Wings 😒

[@nicolesherman8974]

90s fashion and urban/streetwear are one of my favorite styles ever. I’m glad this is coming back ❤️.

[@rrg]

❤❤❤

[@dezinechic]

yeah so remember this and yes completely shocked at the history behind it/what happened.

[@NisaTye248]

I feel like I get a mini history lesson when I watch these videos. ❤

[@rrg]

Awww thanks for watching! ❤️

[@ashleymckissick2447]

Me too

[@msladylibra8373]

Me too this is a very impresdive channel and i will ALWAYS support i'm having a Birthday Party next month and RRG snacks are on the menu 👌🏾

[@gd70693]

Yes! Love it!

[@laurenreneebrittany1797]

90s fashion is unmatched! I've recently started buying wardrobe pieces for my own closet thats 90s inspired.

[@AqUaRiUsLuV7]

Yess there is nothing like the 90's clothes!😮‍💨🙌🏾💯

[@fabulous40sivory31]

Yes totally agree. Even the jewelry that was out then.

[@dezinechic]

completely agree! and 90s makeup and makeup techniques are back. saw white women on tik tok talking about some "hey ladies looking/need to contour your lips to look fuller add dimension or tone down a lip color.....well just line your lips first with a brown lip pencil and then fill in with the light/lighter lip color" like gargoyle bye.... black women BEEN doing that/this😂🤣😅😆!

[@estherbalogun8092]

@@dezinechic right! Always thinking they starting some new ish 🙄

[@brownparkproductions3488]

I loved Cross Colours! This brand will forever be etched in our culture.

[@Lexx1192]

💯

[@Queen-Blue]

FOREVER!!!💯💯💯🤎🖤🤎

[@danavixen6274]

Cross Colours was HUGE in the early 90s aside from FUBU, Karl Kani, and COOGI. Thank you for the update, because Cross Colours disappeared quickly.

[@thetruesoulofanaquarius9302]

My lil 6 yrs old self thought I was too hip rocking my cross colours outfits/tees. 90s had the best fashion for the black culture.

[@itsmoenishanotmoesha8469]

To this day I'm searching far and wide for their vintage stuff. My big cousins wore it all in 90's, through my early elementary years.

[@rrg]

EBay!

[@robinwilliams968]

I work at Nordstrom we have cross colors

[@antisocialextrovert3008]

Check etsy as well.

[@thecurator2626]

Everyone was wearing Cross Colours, Girbaud, Guess and Karl Kani during this era. I used to love the music videos featuring Cross Colours. I hope they come back to plenty of success.

[@selfmade3736]

My favorite Era💯 these youngsters missed the real life of hip hop and fashion

[@jamescarterjr.6349]

Yes,I remember those designers...shiiiid,i remember when I was into Girbaud,buying their jeans,a pair of jeans had costed like $60 back in the day..

[@jamescarterjr.6349]

These kids today are wearing clothes that we used to wear or did like make our cut up jeans or shorts, but just cutting them with ✂️ or stitch patches on the jean jackets or pants...I missed those days

[@articulatemadness]

Sipped on this tea...they got greedy.

[@rrg]

😭😭😭

[@shahedathomas4]

The meaning of these clothes was beyond brilliant. It symbolized a lot! And it made shows and movies. That was amazing.

[@fabulous40sivory31]

I had One Cross Colours outfit and you couldn't tell me NOTHING 😂 I popped out and wore it to a House party. My shirt had Cross Colours in huge letters in the back across the arms and neck. And I had the black jeans with the patch. Everyone was telling me how dope I looked. I wore it with my new Patrick Ewing 33 sneakers. Wow the memories 😢 I was 15 at the time. Didn't know all that drama happened with them.

[@mrssuchafknladyy2078]

I was 10 in 91...I remember my granny getting me a few of these items and I loved the shirts and jackets.. I always wondered what happened but not surprised 🤷🏿‍♀️🤣

[@nookieham2798]

I remember wearing Cross Colour attire in 6th grade. My parents weren't wealthy, but they tried to get us some of the new trendy things that came out. I remember wearing Troop, Skidz, and Z Cavaricci. Mainly for the guys and I would jump in my brother's clothes. 😂

[@camecex]

This was a nice change of content. This brought back fond memories. I always wanted to know what happened. Thanks RRG

[@carayj]

Cross Colours came and went so fase if you werent around in the early 90s you wouldn't know it exist!

[@rrg]

Very true!

[@mochap19]

I had a cross colours outfit, we need to run that back.

[@melissabeauvery7446]

Cross Colours was everything. 90s fashion is definitely back. Ebay has some pre-owned and new items.

[@thebestchannel5456]

They have a website

[@daradiant1]

Cross Coulors and Bennetton Clothing was running neck and neck back in day!

[@chucktownqt1]

Daaaaang!!! I forgot about Bennetton.

[@daradiant1]

@@chucktownqt1 Right and their was hot just like Cross Colours.

[@allrealeverything]

All the 90’s fashions were iconic and the main fashion houses were taking notes and stealing styles!!!! I recently ordered the exact FUBU shirt I had on when I met my husband at Freaknik lol 😂 I told him we were going to recreate the photo we took together the day we met. Unfortunately I can’t find the shirt he was wearing because it was a shirt being sold during Freaknik on the street. Thanks for this educational video RRG.

[@ReRe_22]

Absolutely love Cross Colours! Not surprised at what happened. Very happy that they made a come back! As a matter of fact I'll be purchasing items from them soon.

[@rrg]

👏🏾👏🏾👏🏾

[@GearsinMotionGraphics]

One of a KIND!!!!!🕛 Timeless Style

[@rrg]

Thanks for watching! ❤

[@raw100ugly-truthteller4]

I'll sum them up with 3 bullet points: • Business Mismanagement • Short-sighted • Non-Visionary Pretty profound how one can learn so much from other people's failures when starting/running a business.

[@nicoleraheem1195]

What does all these points mean?

[@yolandam4138]

RRG is the bomb!! Thanks for the update

[@rrg]

Thanks for watching! ❤

[@SagittariusQueen1980]

I remember my 12yo self wearing the Cross Colours shirts and red and green pairs of pants with my O.P.P. jacket. I wondered what happened to the company and now I know why. Plus I saw Cross Colours on my Facebook feed lately and saw the prices on the clothes, too expensive than what it was when my dad brought it for me.

[@msalleshow5143]

This is a perfect time for them come back out again!

[@rrg]

It is out

[@deshonebonyrowland-ward4552]

Man I love US so much.. So creative.. U couldn't tell me ish when I rocked Cross Colours... I had all colors of the pants and jackets.. T-shirts and skullies.. The culture needs something like this back.. Smh.. We are our own worst enemies too.. Hate it had to go out like that.. I hope it can come back and be big like it was..

[@daradiant1]

They need to bring it back and Bennetton too.

[@kathleenweinberg6442]

Cross colours had some beautiful bright color fashion

[@Queenalika85]

No...but one thing about fashion, it comes right back around....

[@rrg]

True!

[@BirdLadySpeaks]

There is so much out there that I had no idea about. Thanks for sharing. 💛💛💛💛

[@rrg]

Thanks for watching!

[@estherbalogun8092]

I remember seeing these distinct colors so much in the 90s but never knew the brand. It reminds me so much of my favorite show Living Single and Overton’s style specifically. I’m young but very fascinated by the things of the past! That’s why I love your channel!

[@JadedJassy21]

I never heard of them but I’ve seen their clothes everywhere!

[@taotaostrong]

They caught lightning in a bottle during the polkadelic, color blocked, 3 feet high and rising era. It’s too bad that they didn’t evolve their silhouette beyond early 90’s fashion.

[@rrg]

Very true

[@WhoCares3001]

This video makes it seem like that was a thought or attempt but they didn't have the bankroll to expand.

[@tndyamond2]

They back! Just got me some sweats and a Tupac shirt

[@rrg]

Cute!!

[@missmelanin7066]

Wait... earth colors? Umm whet?! IF IT AIN'T BROKE, DON'T FIX IT! 🙄

[@rrg]

Right!

[@dianaprince9311]

I loved and still love Cross Colours. They have a website that you can still buy things from even throw back pieces from the 90s. I was a little girl and loved the bright colors. My parents wouldn’t by any of their clothing for me because it was too expensive and people were jumping other kids for their gear. As an adult it’s still expensive, just not as it was then. I remember the jeans were $300. I am planning to buy some of their gear real soon. They even have pieces dedicated to Tupac and Aaliyah. I think this brand should relaunch and make a comeback.❤❤❤❤❤❤❤❤❤ Thank you for explaining what happened to the brand. ❤

[@Victoria-es6eh]

I had no idea they were still in operation I'm definitely going to look them up. I loved the brand back in the 90's it was def the "it" brand for our culture but my family was unable to afford it.

[@cadillacdeville5828]

Yes! I love your videos 😍💗💗. I'm watching this from Florida on vacation..I will NEVER let a man travel with me again 💅🏾💅🏾💅🏾. He acting like it's his trip and he was tag along.

[@shannon7779]

That's the worst. Seems to me you might need to do a vacation redo. LOL best of luck hopefully you are able to get some relaxation

[@rrg]

Lol not you spilling your own tea 😂

[@cadillacdeville5828]

@@rrg I knowwwwww 😂😂😂

[@cadillacdeville5828]

@@shannon7779 trust me, I'm going to Greece in December and Turks and Caicos in October.

[@Lexx1192]

This video was a great look for them! Gonna have to get some!!

[@markstaten9526]

i hope they return there's room for their style still today!

[@s.c.s.i.]

I remember wearing cross colours 8th grade. That was a popular brand with the kids back then, everywhere you looked bright colors. I just assumed it ran its course is why they disappeared.

[@FdFoUlEz73]

The BEST Hip-Hop fashion ever was during the '90's. While in college, EVERYBODY had on Cross Colours, including me!! 😊 Then, there were Girbaud, Karl Kani, Tommy Hilfiger, and FUBU. I miss those days and LOVED Cross Colours.

[@JaQuay0930]

Ooh can you do Karl Kani next?

[@rrg]

We will definitely look into it!

[@missmelanin7066]

Babbby I LOVED me some Cross Colours! I had a bomber jacket & you couldn't tell me NOTHING you hear me?! 🤣🤣🤣🤣

[@rrg]

😂😂😂

[@AMWTSCAM82]

After 1993 people stop wearing Cross Colours and lock Karl Kani

[@touchedbyyou4698]

I can see it coming back soon/as everything else 90s base is

[@rrg]

It is back, you didn't watch? LOL

[@tiaboarman5476]

OMG this video brought back memories of working at a Merry Go Round in Baltimore and selling this brand to every high top fade wearing man in the state lol!!!

[@nicholaslewis279]

This was a black owned business worth supporting. I was rocking these and I don't even like bright clothes lol

[@rrg]

❤❤

[@TheGDNetwork]

Bring back Cross Colours lol

[@rrg]

It is back silly 😂

[@lala2beautiful]

Thank you for the info about this Brand

[@downtownon7thavenue]

I'm so glad I grew up during this era. Cross colours and Karl Kani were ahead of their time. I'm glad Cross Colours is making a comeback. Its amazing how much of an impact they made in a short period of time. Great video as always.

[@empressd28]

Great video! This just inspired me to add similar color schemes to my crochet pieces! Thank you!!!

[@rrg]

Thanks for watching!

[@happygolucky7241]

Thanks for the video. Growing up in the 1990's in the neighborhoods we we're wearing Crossed Colours in Houston/Missouri City, Tx.

[@uniquelyme3581]

Memories!!!

[@rrg]

💕💕💕

[@Lexx1192]

Was JUST thinking about this clothing line last night!! Heyyy RRG!!! ❤️

[@rrg]

Hey bestie! Thanks for watching! ❤

[@SJP43]

Running a clothing line is extremely expensive and gate kept.

[@jaiiadore]

Wow! I vaguely remember this brand. Thanks RRG ❤

[@MrBlackretreat]

They were messy ... i was working as a buyers for merry go round ( my first job in fashion ) my senior year

[@rrg]

👀

[@amirracurls101]

I was around 12-13 years old when cross colours dropped on the scene. It was a complete obsession for us to have these items in our closets along with those big sweatshirts that had the black cartoons on front or the college names. I miss those times, even us girls were fly fully dressed with our mushroom hair styles. This video took me back, it was nostalgic for me. 🥰 Cross Colours was very iconic and definitely a movement of its own during that time and it gave us a sense of pride that was indescribable. My parents could not understand what the hype was about but it was just a certain way the cloths made you feel. Especially to know that some of the same iconic figures within the culture were also supporting the brand. Cross colours will always be Iconic to me. I wish it would have stayed on course of its original purpose instead of switching things up to appease to a larger audience but that is business I suppose. 🤷🏾‍♀️ Cross Colours and the 90’s went hand and hand.

[@CrossCreativeMindsConsulting]

I used to love CC, I was really young but it said 90s to Me. Not sure if y'all did, Karl Kani but I would be interested in seeing it.😊

[@MsJP]

Never had interest n their clothing line... can't believe they told their employees their jobs was safe knowing it wasn't 🤔

[@DungarooTV]

They should bring all this back - maybe offered tapered/slim-down clothes now but I would wear CC today!

[@Keepskatin]

My Big cousin had Cross Colours clothes, that's how I learned about them.

[@candacehood9864]

I loved my CC gear in high school. I always wondered what happened. Thanks RRG!

[@charlita25]

I always wanted Cross Colors and United Colors of Beneton. But could never afford it 😩

[@specialk0122]

Wow I never knew any of this thanks RRG

[@saashalambert3043]

They were selling Cross Colours in Nordstrom in San Francisco I believe back in March- I was shocked to see it

[@missshannon9790]

Really?

[@rrg]

Yes, we mentioned their Nordstrom collab

[@JayDoubleyoo]

❤️❤️❤️❤️Thank you for the informative content!!!!!❤️❤️❤️❤️

[@rrg]

Thanks for watching!

[@Karamellek]

I couldn't get my hands on any of this in Montreal Canada when it was fashionable....

[@rrg]

Awww 😔

[@kanna231]

I wish I had a Cross Colours products so I can wear it.

[@melissabeauvery7446]

Ebay 🙌🏾

[@HBNNateLavish]

Thank you for making this video ❤️ I've always wanted to know about this clothing brand

[@raheemwilliams5475]

I never even knew about this brand I'm glad you made this video

[@AqUaRiUsLuV7]

I loved cross colours brand back in the day it was very popular and trendy!..I just went on thr website, I'm excited to knw they are still making clothes!deff ordering!🙌🏾😊

[@cindyc12]

In my humble opinion, '70s-'90s were the greatest fashion era's. I had no clue Cross Colurs still exist, even though I would never because I had been there and done that.

[@ttopbugatti9430]

This is a prime example of when you “fumble the bag”, but there’s still room for a comeback😀🙏🏽

[@blasianluvschocolate397]

I had alot of cross colors jeans and hats in 1992 in Germany..rocked it with the hi-tek boots..

[@elmayimbe_the_amateur_mechanic]

So great as a pre teen for me in the early 90's. I had a ton of this stuff.

[@MichieKy]

I remember being a tween and begging my parents to buy me a Cross Colours jacket. I'm glad they're still around. They have a nice collection online....think imma buy something today!

[@trinaclarke5787]

I was 20 years old in 93, some of they stuff was cool but I really never liked the “baggy” look much

[@siealdoffoney]

I recently find out you could still buy the clothes on their website and it's in stores at footlocker and champs sports I'm a 90s baby in for the culture so glad I came across this video

[@tkhcompany]

I was 13 when this brand came out and I had every shirt, sweater and jacket that was available! Brings back memories

[@haitianprincess215]

I wanted to wear this so bad but I was in elementary school then and then it was out of style by the time I got to high school. I should get something for the sake of nostalgia

[@aliciawilliams4992]

CHECKING IN

[@BLoveMOA]

I remember saving up for weeks for my ski hat and jacket.

[@kacey5324]

Memories 🙏🏽❤👊🏽💕

[@rrg]

❤️

[@trayyyyyyy]

I still have pics of me from junior high school in the 90s wearing my cross colour T-shirt and shorts lol

[@prettybrowneyes7481]

I definitely rocked Cross Colours... Have a whole fit in middle school. Loved the style and colors

[@ihavehadenuff430]

*yup! I rocked "CROSS COLOURS" in middle school!🟥🟧🟨🟩🟦🟪

[@ninasosa2557]

I used to rock cross colours heavy back in the day ! They couldn’t be matched

[@jdfodio]

@2:22 I had a swimsuit that looked just like this...but with purple, blue, and black as the main colors. I would and could still wear it today!

[@rrg]

Cute!

[@user-us9jk8tt9v]

T-Boz was wearing a Cross Colours shirt in the TLC music video What About Your Friends. I actually purchased that exact same shirt, it looked so dope.

[@nataliemscrzysxycoolharris]

Yeah CC was the hype back in the day. Honestly, I just shoulder shrugged when it disappeared. Same for FUBU but its still around.

[@gd70693]

Very interesting, wow I always wondered what brand Will was wearing on Fresh Prince.

[@Jana_7]

I had some of their clothes as a kid. I used to love them. Might go find some pieces now because I still like the bright and bold colors.

[@cleftheart1969]

Grateful for learning about this... l remember will rocking that....

[@rrg]

Thanks for watching! ❤️

[@tinaedaemoji2627]

I remember this a little 😂 love your videos what’s next

[@SWNewYork315]

It was pretty cool to see across Colours clothing being worn by Bruno Mars during his 24K tour.

[@MsJaCkIEJP]

I love your channel!!!!!!❤

[@jackieelliott7865]

Cross Colours, I hope you continue a steady growth. Not my clothing style, but it made such a postiive impact on the younger folks. Maybe they should have only introduced a limited amount of the neutral colors to test the market. Never altogether abandon what works. RRG, Thanks for work that keeps us informed on black culture.

[@sheisglamm]

I remember Cross Colours being really popular when I was in middle school just as popular as nautica and polo.

[@Ms80Summer]

I was a pre teen when CC first came out & we have to tip our hats to their marketing team because this was “pre-internet”, so you had to do some serious legwork to get the word out. I remember CC being EVERYWHERE! 🤩. I wish that instead of them completely changing the designs, they released the neutral colored set as a small “collection” to see if it sold, but everything happens for a reason. Those fellas are definitely cultural icons!