Social Physics: How Good Ideas Spread | Sandy Pentland | Talks at Google

From one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.
If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy" Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action-and most basic notions of common sense-are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. - from Penguin Press.
See more at: goo.gl/ABRWS0

[@davidpinto0]

*Superb communicator and wise too: superb attention filtering* Admitting to disaster 4:40 which is good, but that the india to-down experiment was even attempted is curious, given his level of experience and awareness. Tracking **bodies** 7:00 to attempt to predict behaviour by modelling habitual behaviour. 9:00 we are not 'individual', more like parts of a social fabric. Modelling peer-to-peer behaviour 10:30 sourcing in Adam Smith. 12:30 individual incentives don't work. 14:00 relational incentives are x4 to x20 more powerful. 15:00 rewarding neighbour's activity, sticky too 15:50 continued when money was taken away. 21:00 toro? following with teeth, ie following financial behaviour [ie money as vector, flocking]. 24:00 between isolation and echo-chamber, sweet spot 'in between', applicable across government, academia, etc. 26:30 performance of the ensemble not individual [my experience in classes]. 34:00 not broadcasting, even TED talks, but p2p engagement changes behaviour. Basically, a lot of social graph analysis. Meta-analysis. [Eco^2 is direct.] Sandy is applying slow thinking to fast processes. [My experience is limited to fast processes in a live class, extrapolated to global scale.] Sandy is still using broadcast media, in auditorium, or via youtube/TEDtalks. [Eco^2 starts with p2p, eg Colin Kilburn passing this video on to me via the app.] 19,869 views since March 7 2014, with only 137 likes at time of viewing. [Good indicator of... lack of interaction.]

[@JasenAsia]

If you want to skip the hagiography, start at 2:12

[@valdiskrebs566]

Ha! The graphic on the right @32:15 is my network neighborhood on an early online social network -- Ryze.

[@elietheprof5678]

This type of science could be used for good or for evil. It has to be in the right hands.

[@weissmannrob]

Right, let’s plug into his network so we can be calculated all the time and be predicted all the time, so he can make money. Algorithms decide for us to their favor. Welcome to the brave new world.

[@aliyakazhgerey5143]

Thank you very much for your work!

[@GR3YSC4L3]

great vid can't wait for these ideas to become more practices and organized

[@laurensprofittlich3617]

Very nice!

[@ocriadordealgo7394]

Partilhar

[@cevcena6692]

Ideas aren't inherently evil guys, let's stop moralizing scientists as if we know things that we don't.

[@CineMutt]

The potential for misuse of this work needs to be discussed. Think of how many organizations there are that would like to influence your thoughts. They could do it without announcing themselves, but instead work through agents with nice personalities who could maintain engaging web personas. These "leaders" need not reveal that they are working to change your thought to align with some agenda or other. Imagine large numbers of paid shills, working hours every day, using these techniques to sway public opinion without ever showing their true colors. Despite the likeability of this researcher, and his seeming altruistic optimism, what he suggests doing here is immoral and unethical, no matter what the motive.

[@UniquilibriuM]

The potential for this has been discussed in his New Deal on Data and thebpoint he makes about Dats Rich Societies: Promethian Fire

[@joelcastellon9129]

How the f$% can I learn everything he's saying. Teach me please!!!...yes I know about his book and papers. Not the same as implementing everything of course

[@reddragonrespect]

Who makes the habits/fabrics etc... Mr. Professor? naive or evil i don't know anymore.

[@bakkagirl5464]

This is the vanilla side of extreme EVIL.

[@captainmax7967]

?

[@dirtyfruitbat]

Walk without rhythm.... 🤞