🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1

John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.
In this video, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Watch this video to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.
PS: This video is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms
3:34 Checking channels
7:07 SMs is the worst for attribution
12:51 Check customer geography and learn more
18:00 Reviewing attribution sources
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@sfhagans]

John, please keep making videos again!!!!!

[@dcaz342]

John! The MAN!!! Love to see him back!

[@BrunoGiosa]

Yessss, John is back! I almost lost hope there for a minute! Keep them coming John :)

[@9to5ExitBlueprint]

John! Glad to see you back! 🎉

[@markpommett5712]

Finally, John is back!

[@onpamarketing]

Ohh God, John is back🎉. Thanks for the video John

[@robertleung1309]

Great content, love see this analysis

[@lakshyamananjaiswal1137]

Love the breakdown! Thanks for sharing

[@saurabhahirekar]

Finally, john is back ❤😍😍

[@anthonykol]

waiting for part 2!

[@joeybidner]

love this

[@user-sm5tl7rc4b]

Hello sir you can help me please. Actually i don,t found image extenstion on my google ads. Why sir i dont found this image extenstion. Please sir help me

[@tkidd250]

I wonder if this video was made before any change ups 🤔

[@solutionseight]

This was filmed Monday, April 15, 2024 ;)

[@user-sm5tl7rc4b]

My google ads account. No run any ads. New google ads account. But why sir i don,t foun image extenstion on google ads any campign. Please sir tell me sir 🙏❤️

[@dogasavas264]

Here you go kind sir :D To use image asset (extensions), make sure you meet the following requirements: - Account has been open for more than 60 days. - Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.

[@DaveFogel]

I thought John was gone?

[@solutionseight]

Nope! John is still here, working hard at keeping our clients happy and running our internal training. While he doesn't have a lot of extra time to work on videos, you may see him pop up every now and then as his schedule allows. Thanks for taking the time to watch and support the Solutions 8 team on KZbin!

[@leandragrenier-green9795]

Hi Dave, everyone seems to think John is gone just because he hasn't been making videos buuuut rest assured, he his very much still here ;)

[@TheMillerPlanet]

John is finally back! Missed you man🫶