Sonny Vaccaro Talks New ‘Air’ Movie, Michael Jordan, Kobe & More with Rich Eisen | Full Interview

Shoe/Marketing legend Sonny Vaccaro joins Rich Eisen in-studio where he says what it’s like being portrayed by Matt Damon in the new film ‘Air,’ how bringing Michael Jordan into the Nike fold changed sports marketing forever, how he knew Kobe Bryant was a special competitor even when he was just a junior in high school, and discusses Jerry Tarkanian’s UNLV Runnin’ Rebels and Michigan’s Fab 5’s impact on sports culture.
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#richeisenshow #michaeljordan #nike

[@redemptionfaithtv]

This man is an absolute LEGEND.🙌🏽

[@kimbronson3520]

Deloris Jordan should go down in history along with her son for being the game changers in how Sports contracts are negotiated to include some type of profits for their endorsement.

[@Re1ampag0]

Damn! he signed Kobe too. Let's get a Kobe movie.

[@dejournetkelly6745]

I know right

[@patrickorourke41]

Please and thank you.

[@disneyguy3116]

Jordan & Kobe! Damn! Sonny may I have your autograph!

[@yvonneshelton2505]

Glad he mentioned the famous fabulous 5. No one else does

[@malikr.5393]

Im so glad he’s involved in the marketing of the movie

[@marymyers4760]

Fabulous. Loved this interview with Sonny. Loved AIR as well.

[@sherman8246]

I could listen to this man all day

[@kaisaafegogo7751]

What a interview. Legend in the life story of Nike, Michael Jordan along with Deloris Jordan

[@hgm38]

Sonny the greatest scout ever,for his assessment of Jordan. Got damn

[@sandraspidle5972]

Sonny is very interesting to listen to, he does have the gift and it shines through his stories.

[@sandraspidle5972]

I immediately think the fabulous 5 when I hear the name, Michael Jordan. The NIKE store in Chicago was so huge,, I always remember this huge cut out of Michael Jordan hanging from the celing, through the middle of the store to the lower level. It sticks with you for years after going there and I couldn't say what the rest of the store looked like. It was just that impressive. Gotta love Chicago, what a town.

[@GarrettWorcester]

The mark of a good movie, to me anyway, advertises a running time of close to two hours, but it doesn't feel like it lasted two hours. That's what "Air" is to me.

[@hgm38]

It was nothing like the Hoyas,in the 80’s. I’m from dc,I know I will NEVER get that feeling again.

[@gustavoc24]

I watched the movie at home and wanted to Clapp. I can't imagine how it was in the theater 😂

[@illrobbzilla]

As far as I am concerned, the fab five started the whole black socks with black shoe thing. Of course I grew up in Albuquerque but I still rock that style today.

[@r3tr0actiongamer24]

MJ is the Goat, Kobe is right behind him and LeBald can only dream of having their drives and talent

[@luvvinlovelock7254]

💜💜💜💜

[@robwallace802]

Great interview

[@InspireRise300]

Best movie of the year

[@missybishop4996]

Michael jordan is ALL TIME ❤

[@lukephillips770]

Jordan is 5th. Wilt is the Goat. Kareem second. Lebron 3rd. Bill Russell and Magic. Sonny said it. MJ is the Goat 🐐 of Marketing

[@arturobugarin3125]

@@lukephillips770 and Luke thinks his “opinions” are gospel

[@stevenglen5971]

Great interview great film

[@darrylnelson05]

I had Black Nike's in the 80's because of the Penn State football team.

[@romansmith7885]

Michael changed the culture!!!!!!!

[@douaher595]

Fresno!

[@frankrizzo4877]

Uncle Phil Knight! GO DUCKS!!!

[@jaerez]

He has A GIFT🎁 legend

[@krwnsy]

He can tell potential.

[@jasondye9565]

Without watching them play😀

[@neilmartin99]

Yeah, that's why he tried to convince Mychel Thompson to have his son, Clay, take the scholarship to Notre Dame rather than play for Wash State in the PAC 10. He flat out told Mychel that Clay had no chance in the NBA and Notre Dame would be a better educational choice over Washington State. 🤣😂 Oops! Yeah, Sonny's a real genius.

[@RamsonOpoku]

As a duke fan, I cried when UNLV beat duke by 30 points.. i still hate UNLV 33 YEARS LATER

[@bboyscam9727]

There is zero reason for Hollywood to change this story so much. I’m not kidding 90% of this movie is BS. Rob Strasser was a huge part. There are so many horrible changes. Movie was super boring. Could have been exciting.

[@gheller2261]

Matt Damon as Sonny Vaccaro? Lots of suspension of disbelief there.

[@bboyscam9727]

They made Phil Knight look like a bumbling fool.

[@KidFury27]

I liked Matt Damon's new eyes in this film. He got the Ray Liotta surgery and thought no one would notice. When will these celebs learn that plastic surgery only leads to looking like a lizard person in the end???🤣😬😱🤦‍♂

[@neilmartin99]

Is this the same Sonny Vaccaro who told former Laker, Mychel Thompson that his high school senior son would never make it in the NBA? Mychel's son is Clay Thompson of the Golden State Warriors. Oops guess you got that one wrong, Sonny. 🤣😂

[@ericberard4343]

Nobody bats 1.000

[@wiryfiresnake]

damn, sonny looks like he's got about 24-48 hours left

[@mikhelBrown]

He's tougher than he looks. 💯

[@scandelez]

😂

[@willeye9126]

@@mikhelBrown Be careful with your words. We all going to get older one day. Is a blessing that he still alive to witness the fruits of his labor.

[@bboyscam9727]

So much BS in this movie. Wished Hollywood wouldn’t distort the story so much.

[@ko-rg1uh]

Revisionist history, Kobe Bryant was highly touted after junior year and considered to be next Jordan like Grant Hill. Only Grant Hill was signed with Fila. Sonny makes it seem like he saw something in Kobe no one else saw, not true.