SPECIAL ANNOUNCEMENT! Royal Enfield to take over UK distribution in 2023!

Yesterday Royal Enfield announced that for the brand to reach its full potential, Royal Enfield will be taking over product import and distribution in the UK in the first quarter of 2023.
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PATREON. / stuartfillingham

[@kola100]

I think RE has actually tapped into the ‘rider’ mentality- rather than the crotch rockets that came out from Japanese manufacturing as times got hard, the still produced bigger, faster, more expensive bikes mostly- Enfield found that by making bikes you can just ride, and afford they would sell - We’re looking at the result now ! Top marks to Enfield!

[@badcampa2641]

Inside every westerner theres an Indian trying to break out.

[@ananddarnal6702]

@@badcampa2641 🤦

[@kola100]

@@badcampa2641 better than trying to break in !

[@philtucker1224]

Hi Nick yes I thoroughly agree! Let’s also be mindful that REs main customer base is in India where most working people use motorbikes and mopeds as their main source of transport and the average Indian worker is not wealthy (as far as I know)…- - It’s just a very fortunate by-product for RE that the name is still very dearly loved in Britain and still appeals to a mature customer base with an (albeit modest) amount of disposable income. Hoorah for Royal Enfield ! 👏👍😊

[@joetocchio9666]

Strictly from a business perspective it's always best to be able to control your products from manufacturing to the final sales. Good move for RE.

[@bikernate8902]

Royal Enfield is doing so much correctly that other motorcycle manufactures would be very wise to emulate. Clearly, RE is a company headed by true motorcycle enthusiasts and apparently staffed by like minded people in key positions. I do not know if I have ever witnessed a more harmonious manufacturer of any product in my lifetime. I watched a video from another KZbinr the other day lamenting about the terrible "state of the motorcycle industry"... of course, his perspective was focused on Harley Davidson and the current situation of that company. HD leadership needs to walk a few blocks down from their Milwaukee headquarters and take a peek at what RE is doing at their USA headquarters... and, once they do, they should be inspired to actually build bikes that appeal to true riders and at a price that attracts a wider range of prospective buyers. I have owned several HD's and over the years, they just became too clownish, overdone and way overpriced. RE has some serious mojo going on at the moment... mojo to be revered by any company that manufactures such a product line.

[@daveinwla6360]

@@podunkman2709 1960s plus.... EFI, ABS, modern tires, USB, radio navigation, modern emission compliance, and now LED lighting.

[@jirislavicek9954]

Bierds, leather jackets and heavy cruisers aren't cool anymore for young people. HD doesn't offer anything to them, so as the older generations of bikers retire, HD market share will shrink even more.

[@MindfulMotorcyclist]

I ordered my Meteor 350 in March 2021 and it was delivered in November 2021 hugely frustrating as I wanted to ride in the warmer weather. Every month I was told it would be a couple more weeks, the dealer was helpful and I believe them when they said that Moto GB was a nightmare to work with...

[@terenceokeeffesmotorcyclestuff]

But do you think they might of been getting the same bogus information from RE and were just as frustrated as you? This could be where RE, as UK distribution novices, enter the scene and then realize how costly it can be. Next you know there’s another £200 on every bike.

[@ukbiker1631]

@Retired Bore Nothing to do with BREXIT if it did.

[@twowheelstouring482]

@Retired Bore brexit??? Really!!! Royal Enfield are not an EU manufacturer so import procedures are no different! I supposed brexit was the cause of the ukraine invasion too??? I also heard that brexit was the cause of covid-19, my chinese friend told me that!

[@melfzs]

Great news, let's hope they open more smaller old school type dealerships that so many towns are missing! 👍

[@andrewhayes4246]

That would be very good so long as the standard of service is kept high.

[@bsimpson6204]

They removed the RE dealership from Dave Wood Motorcycles, York who was a small operation and good enough while RE was a small seller. Dave told me RE wanted bigger more upmarket dealerships, so there you go.

[@KrisperKenvue]

@@bsimpson6204 Was that a decision of Royal Enfield themselves or a decision that Moto GB made? At least over here in Germany the distributor (KSR Group GmbH) seems happy to work with small(er) dealerships, as long as they can keep up a high standard of service and customer care.

[@Roger_Gustafsson]

@@bsimpson6204 That's the way to go to earn more money from fewer units. Meaning they're going to go the same way as everyone else.

[@bsimpson6204]

I should add, Dave Woods has since retired and the business closed,

[@alandavies55]

Excellent comments. As an older rider who rides just about every day through the winter, I am sick of the sports bike crowd with their contempt for others, they get us all a bad name, and many of them are simply candidates for a long box. I love Enfields and I have never met an Indian that I didn`t like.

[@direktorpresident]

I have been approached at gas stations, lay-bys, cafes etc riding my Bullet in Canada, by Indian people on sightseeing vacations or living here. There is an immediate enlightenment and happy bond, they sit on the bike and take pictures for the folks back home, or take the Bullet for a spin round the car park. I still hear from some of them; their culture is open and welcoming, respectful and humane.

[@arobinson1977]

A lot of dealers are little back street places that specialise in second hand or Chinese clones. RE need to build the brand here to match the motorcycle

[@MartinJG100]

Good news and a smart move for several reasons. Now, if they could just do something about the weather it would be game, set and match.

[@JohnSmith-xw5qe]

Brilliant News Stu! I’ve noticed that RE Showrooms are really well presented very modern & certainly up there dare I say with Harley Davidson showrooms! It’s great to see them on our high streets! Well done Royal Enfield!

[@ukbiker1631]

Rose tinted specs there. I have yet to see a RE showroom that was anything like a Harley dealership. Nor is it ever likely.

[@richardyardley5127]

A great business move in my opinion. With Triumph returning to UK production and BSA promising the same, Royal Enfield cementing a further corporate foothold within the UK is definitely a wise move and will be great, as you say, for both their dealer network and end customers too. I will always be grateful to Moto GB though for the deal they did for me early this year on two brand new old stock 2020 Euro 4 Himalayans. One each for me and my brother. £4.2k each, on the road, c/w £500 worth of RE hard panniers and rails each too 😊

[@nigelhazlewood4822]

Hi Stuart, when do you think you will be able to do your own in-depth review on the 650 SuperMeteor? I don’t necessarily do Cruisers/Factory Customs but this has really made me look twice if not 3 times

[@stuartfillingham]

As soon as possible

[@hermitmonk52]

This is excellent news. I hope they give the dealers a bit of a shake up, I might even consider buying another one now, it was always the arrogant clowns at Moto GB that put me off.

[@walterward8164]

I had towed some of their broken equipment years back. Just something is missing when dealing with folks that think? They are all that.

[@themoog3889]

If the apathy I was shown on the MotoGB stand last Wednesday was indicative of thier approach this can only be a good move ! My only fear is they snatch away the RE sales from all the small dealers like DW Motorcycles in Scarborough that have shown faith in the brand from the start and give the sales to swankier dealerships where RE won't be thier main focus just another name on thier fascia and start giving buyers that "special" main dealership experience we all love !

[@paultanton4307]

To me this announcement is about the Import and distribution of RE Bikes to the Dealerships - not taking sales away from such Dealers.

[@themoog3889]

@@paultanton4307 I hope so ! Seen it so much in the bicycle industry where a small shop builds a brand from its early days then as soon as everyone wants one they switch to a big fancy local shop by implementing sales stipulations and premises standards that some grass roots shops can't achieve instantly !

[@walterward8164]

I just miss walking in and getting down to business with those that love what they do.

[@googlecontrolled]

My fear for DW is if RE and Moto GB make them choose a side. Thats not fair on Dave to have to alienate a percentage of his customers.

[@themoog3889]

@@googlecontrolled I suppose if MGB spit thier dummies out if he goes RE he loses all the rest of his brands, it'll be a tough call but only Dave knows which side his bread is buttered !

[@AndrewSmith-hy8gl]

Thank you so much Stuart, excellent and enlightened vlog as always. Reflecting on MOOG's experience at Motorcycle Live 2022 below. May I share an experience that has been troubling me. During my visit to the show I met a senior member of staff on the Royal Enfield stand, during our conversation he completely ignored all my questions about the Royal enfield range and told me to go and look at the Benelli bikes, . He was very insistent and determined that I went to look at the Benelli stand. He was from a large dealership that stocked many of the MotoGB imported brands. My lasting impression was that there were other interests at play here other than those of Royal Enfield. I think a change in distributor is most appropriate and will help to ensure that the Royal Enfield brand continues to develop here in the UK.

[@keithterry2169]

Obviously more profit in selling Benellis !

[@andrerobertdrouin3642]

Not forgetting closer to the Government , should help in slowing the woke push to get rid of gas vehicules

[@krishnamahatre8605]

Electric is not feasible in the long run, as long as it is BEV.

[@johnlough9310]

Don't use abusive terms like woke

[@johnlough9310]

@@krishnamahatre8605 explain, there's no alternative. Fossil fuel must end asap. I have a re myself but I want to breathe

[@andrerobertdrouin3642]

@@johnlough9310 so you are one of the uninformed , AKA woke breather while China India Africa are devastating fauna agriculture mining for the minerals to make batteries and in doing so killing people poisoning them , not to mention the co2 emissions to clean this mineral then the car makers polluting with the fake zero emissions and not forgetting where the hell do you get rid of those batteries and why wont car makers re buy those el,ectric shit boxes that in essence cost a fortune and last only a few years as in cold weather bastteries have only half their life span , not forgetting if you charge it 100% batteries last only six years , end of story when we have now cleaner oils cleaner gas etc. and your windmills do you know how much space it takes to build that and solar farms , it kills birds it destroyes land it kills of animals by destroying their land space , your green new deal is garbage when in reality we can minimize our carbon foot print even in canada they give a new feed to cows that limits cow farts to almost nil , no research will help not getting rid of gas , how much will your food cost with your crap , think with your brain not your wishful thinking and illusions

[@a.g.rhithwik]

@@johnlough9310 and You think ev's are eco friendly? Its just they are more economical to operate, ev's create more pollution than ICE. Good luck with your woke ideas

[@stevieneilson2451]

Spot on uncle Stu! RE listen to the motorcyclists around the globe and don't just see a cash cow! I'm on my third RE and love them. I am an engineer of 40+ year's and they are well built with great materials etc. I have listened to the usual bike press crap regarding Plastics and indicators etc so what, they are a third of the price of a Triumph and others. Where it matters they are built to last!!

[@ccooper8785]

It would be good if they allowed local bike shops to act as service agents in areas where there are no RE dealers. I am 150 / 260 miles from my nearest dealers and the distance is the only thing stopping me from buying a 350 Classic (or a Scram?).

[@Tonyv1951]

Yes - I live in Tynedale not far from Haltwhistle and Brampton. I just went down to Iron City Motorcycles in Gateshead - a full 44 miles. As an alternative there is Holywood Service Station north of Dumfries. That one is 55 miles away.

[@andrewpodmore2440]

Maybe our new prime minister can sit down with Royal Enfield and sort out motorbikes in UK after 2030...

[@andrewhayes4246]

I like your separation of motorcyclists from the crutch rocket riders who are damaging motorcyclists reputations Stuart.

[@mikemorris3545]

Let's hope royal Enfield return home, to the Midlands my home town redditch. Mike morris.

[@beverleynorth4914]

I deal with Bob Minion in Derby, a long standing dealer. Bought my Interceptor there. Service from the professional and friendly team there is excellent

[@SOLOMOTOUK]

Hi Stuart sounds like an all round excellent move 👍👍

[@The1977andi]

Love RE, if the new hunter had 30+ bhp I would be putting my name down for one.

[@gaz-gemw5801]

Awesome news, about time, have a good day Stu. 😊😊👍🏻

[@gelfyd1]

Companies that rely on others fail in most cases. Now RE has 100% of their successes.

[@mad-reaper]

It's a motorcycle company now, not just a "niche" manufacturer. I had rather an odd experience. I put new tires on and the shop man took it for a test spin. He said, "Dude, that's one smooth machine. Where'd you find it?" I told him, "On KZbin." He gave me a quizzical look and asked, "Really?" "Not exactly," I said, "But it's a good place to start." That's where I left it. I don't know whether he bothered to look or not, but it's been my patent answer for about a year now.

[@leswatson8563]

Good afternoon Stewart. Wow that's some very positive and news. Nicely broken. And well done Royal Enfield for this positive leap. Too early to wish them RE guys n girls Happy Christmas and all the very best for sales in 2023? 😊👌

[@mattwilliams9758]

This is magnificent news for current Royal Enfield owners, and future owners. I’ll not go into details here, but I had cause to go many rounds with the previous importer a few years back, and it was an experience I’ll not soon forget.

[@keithwheeler3049]

Excellent news! If it means more REs in the UK in a timely fashion I’m all for it.

[@SteveInskip]

Good video Stuart and a very good step forward for Royal Enfield.

[@karlsquire8148]

I really hope Royal Enfield takes off in Canada as it has in the UK, love their bikes.

[@Suzukibabs]

Brilliant news think it is a no brainer for royal enfield like you said good for the dealerships and good for us 👍

[@daveinwla6360]

Good quality and service in the land of its birth (Great Britain) is a mark of health for Royal Enfield. The UK hasn't the geography and weather for crotch rockets (IMHO), but it's so well suited for RE's product line. I'm glad to see the company building their partnership between their India and the UK businesses.

[@RobVespa]

To be fair, no where pragmatic has the geography for legally and safely realizing the potential for super bikes. Many seemed obsessed with speed or "CC" - poor values sadly furthered by trade outlets and reviewers to this day. It's almost a societal learned behavior. For example, almost all reviews of Enfields bring up HP and refers to "power" in an embarrassing manner and/or illogical context. It's so ingrained, I don't know that they even realize it.

[@daveinwla6360]

@@RobVespa - If you lived in S. California, with its long multi-lane 85mph highways or drove on Germany's autobahns or in the Swiss Alps, you'd look for horsepower and speed, too. And since in those countries there are ready buyers of expensive bikes, manufacturers and the motor news media are ready to satisfy them.

[@paulshenton6527]

Best news i have heard for a long time. Maybe warranty (if required), will be dealt with in a more professional way. Maybe availability of spares if and when required will be as it should be and prevent hours trolling around the web for various items. Xmas has come early. Once again a big thanks to you Stuart..

[@bruceparfitt3639]

Brilliant news .

[@ziirn1]

Interesting news. I'm in America and don't know anything about distribution, but I can say REs are turning up in greater numbers in Colorado. Stuart, great channel, I really enjoy these videos!

[@simob7862]

It’s a massive good move for RE as many of the bigger mega dealers have Enfield as a side idea tucked away in a corner down a corridor. When the customer knows more about a model then the sales person it’s a problem. They are priced really well and actually look amazing they almost are more Harley then Harley with the enthusiast and community operations. As many companies ditch the family feel for a corporate culture

[@joetocchio9666]

RE could be very kind to its fast growing loyal followers by standardizing the cost for things such as breaking in service. The cost for that for instance here in the US can vary greatly depending on the dealership. I know of cost from $150 to $650. Ridiculous, should be a flat rate.

[@KRAM-zb2vc]

Brilliant video as always Stuart and I agree, it can only be a good thing 😊👍🏻

[@dinomalta712]

Good news indeed, as you pointed out it will benefit us Enfield owners and future owners, Cheers DINO.

[@daveb2wright]

I can't imagine Moto GB were in the dark about the change. They have recently made significant investments at their import centre in Adlington, Lancashire. Seems odd they would invest so much only to lose out on REs' change of heart. I can see prices going up once RE have taken over and it not being so much the good news story in the video. perhaps this has already started with the new Super Meteor being rumoured at £7500.

[@stevewalker2047]

Morning Stu. Thanks for the heads up. It sounds like good news indeed.

[@philtucker1224]

The U.K. certainly appears to have embraced the current RE range with great enthusiasm and that includes me! Perhaps an upside to seeing more RE showrooms may also mean more attractive credit/leasing deals etc to attract brand new customers to the brand. Also when they eventually start launching their fully electric ranges, the U.K. will certainly be an excellent launch pad as currently one of the leading electric infrastructure countries along with Norway Sweden and the Benelux countries etc…

[@walterward8164]

I have a good feeling about FREE RANGE RIDING, and the opportunities for seeing our hills and dales over the coming years. Best is always just around the next bend in the roads less traveled. Stay safe back at you.🌞

[@viswasrujith8426]

RE is working on 650 adv,650 classic, 650 bobber,450 himmy, 450 scrambler, 450 rally, 650 scrambler. Most will be released on 2024-25. Zigwheels a KZbin channe in India who are closely connected with RE have released the details.The news from them regarding RE have always been accurate. Here is the kicker 450 Himalayan is said to be lighter than the current 411.

[@jonoxford6447]

Thanks for the heads up Stu. Good move by RE. I hope they decide to do the same in Australia if that isn't already the case.

[@peterrichardson9248]

Proud to be riding an Indian made bike that is so finely made.

[@frankysworld]

Best news in a long time - any idea if Ireland will be covered by RE as well? My only ever gripe with RE was a warranty claim that took 9 months to resolve and that was a lot of butting heads with Moto GB. The dealership in Adare was stellar, being the only dealership in Ireland that gives a rat's arse 🙂

[@DayneExplores]

Thanks for the update! From the USA, i wonder if this will become a thing here too

[@chriscoates2399]

Good News Standing Up Firm - Firm

[@goldilocks913]

After a flat front tyre on my classic 500 l searched for a RE dealer and chauffeured by the gf went off with the wheel. On arrival l was very impressed with the new bikes and all the logos on the wall. The highly apologetic staff then told me it was not an actual dealer but a showroom so they couldn’t help. They did ring round for me and sent me in the right direction to get it sorted.

[@raphaelandrews3617]

The main problem I have encountered at RE was that they had a order waiting list for delivery, I as told up to 24 months which surprised me and I stared looking elsewhere. To buy a new bike but at £6k I was not in pocket.

[@rabfergy7155]

Hopefully this is good. My enfield was only year old in October and has been with the dealer now over 2 months waiting on parts. This is totally unacceptable but unfortunately I can do nothing but wait on my bike being ready.

[@henryhartley9993]

Nice one Stuart, only dealt with my local Moto GB dealer once and that was enough for me. Said to myself I will never buy a bike from this dealership, ever.....

[@mistermusik]

Looking forward to buying a RE next year. I hope their prices stay reasonable.

[@bsimpson6204]

If you're not a speed freak just buy an Interceptor, you can't go wrong

[@lawrenceparker1523]

RE. has really done a bang up job . Good work.

[@williammuir638]

RE are correct to do so. Get rid of as many middlemen as possible. Always best for quality and customer service control. Well done RE you deserve your success.

[@BoatingBiker]

this could be very good news. Now then, RE could buy out the BSA operation ..... cheers Stuart.

[@MindfulMotorcyclist]

That may be unlikely as Eicher and Mahindra are bitter rivals in the Indian market...

[@BoatingBiker]

@@MindfulMotorcyclist True, however, RE actually deliver bikes to the market.

[@derekcole5593]

The bike in you cover photo is gorgeous! If only I had the money, I'd be very tempted.

[@mikeball5883]

Good news for Royal Enfield dealerships not owned by motogb as they will now have a fair share of obtaining the motorcycles that their customers want to buy

[@Cre8teQ]

Honestly Stuart, MotoGB being the UK distributor, was one of my main reasons for NOT buying an RE this far. Having dealt with how, objectively shite MotoGB were with a previous bike, there was no way I was gonna put up with them again. There's probably also, a chance to move away from the often low-rent, terrible service and low skilled mechanic dealships, that mostly sell Chinese crap associated with MotoGB and just keep the better ones.

[@GrandpaFumblefingers]

It looks to me like Royal Enfield is moving up to the Major League. I just hope they do not grow so big, they, like so many others forget they are in the Motorcycle business. Too many of the major manufacturers are now in the Transportation business and motorcyles are their sideline.

[@alansawford6167]

RE couldn’t have done anything better than get rid of moto gb. Hopefully they’ll sort a few of their dealers out in the process as well! Onwards & upwards 😊

[@sdefiel3719]

Good on ya RE! I'll run out to the garage and tell _Rocky_ right now. thx, S

[@norrak7308]

I haven't ridden one since Goa in the early 90s , when I wanted to ride one home .

[@dalewintle8099]

I heard this last saturday from my Pal who works at a local MotoGB dealership , I`ve never had any issues from my local one , but I hear other dealerships are a nightmare lets hope this sorts it out.

[@jimojames3448]

Just out of interest Stuart, who was running the RE stand at NEC, Royal Enfield or Moto GB? I'm assuming they were RE people and liked that they were up for a good convo & gave good info & tips & a bit of inside knowledge, it seemed a great culture, gutted if it was Moto GB people :O haha

[@stuartfillingham]

RE!

[@Yelkrub1]

At least three people on the stand were moto gb peeps, from my local dealer!

[@jimojames3448]

@@Yelkrub1 how would you distinguish between them, there were peeps in grey RE sweatshirts and some in black polo shirts, was that how you'd identify? :)

[@Yelkrub1]

I speak to them at my local dealer, have bought two enfields from them 🙂

[@billsmith3019]

Good move R.E. The Japanese and H.D. could take a lesson from Royal Enfield. Remove the crotch rockets and H.D.'s two wheel land yachts and what do you have? Ugly (fugly) two wheel motorcycles, covered with sharp edge plastic aerodynamic (?) bits covering some other ugly bit & pieces. What is a motorcycle anyway? It's a big ass bicycle powered by an internal combustion engine. I want one where I can see just about everything on it, one that is not covered in plastic shit. I want to do the maintenance myself, I don't want shim over bucket valve adjustment, and a fair price would be nice too. Yea. Royal Enfield did it and they are showing the world what a big portion of the public wants. If Royal Enfield could just build a Himalayan capable of a steady 75-80 mph on US Interstate highways, I'd buy one before the Lord gets the news. The Himalayan just looks like a manly motorcycle. Am I going to ride it in the dirt or over rocks the size of my head? I'm 76, old and brittle, to old for that, but I might take it on a camping trip, or I might ride it 800 miles to my sisters house. Maybe a 650 twin on a Himalayan would make a good old mans bike.

[@riderramblings]

I hope the don't imitate "Yamaha" model because, as far as Yamaha Japan is concerned, we the endusers/buyers are totally inconsequential. *_RE_* need to forge a good relationship with us the endusers from day one.

[@colt2206]

When will we get Super Meteor 650 in the US? The Dealers don’t have them listed yet.

[@normalhuman6260]

I think it will also pish the prices a bit lower with more local availability of parts and services. Great move

[@barryhughes1612]

Great news!

[@OldSkoolBiker62]

Great news.. 🤟😎

[@bazthejazz]

Moto GB's "quirky" bikes, as you call them, seem to be mainly Chinese 125cc learner bikes, plus Benelli (Chinese owned) up to 752cc. RE has become more mainstream now, so I hope this development will be good for current & prospective owners.

[@davidbgraham461]

Great news !! Would you consider Hull to be central enough ?

[@imwatchingyou6113]

Hi Stuart....huzzah... good news indeed 👍

[@thestone3849]

Thats a great move by RE. Hope they get the required inputs from it to launch their products worldwide to compete with other international well established players and we Indians get benefited from that here with better and better , reliable products as a by product of it.

[@randomguy9893]

Heard Moto GB have 2k Royal Enfields still on there books, so ok if your wanting a new bike with a discount.

[@donstein475]

RE needs to put more effort into the US market. I live in the south and theres not much here.

[@ianfutcher1518]

Interesting. No doubt RE will reduce their prices as a result of cutting out the middleman 😂

[@mal8279]

Hello - I have noticed that some Royal Enfield dealerships are offering the RE Interceptor 650 for £4999 plus OTR which makes quite a saving! Can someone explain please? As not all dealerships are offering this discount. My local RE Dealership doesn't appear to offer such discounts? Question, would my local dealership support me if I didn't buy from them. (I like the idea of buying locally if possible) Thanks

[@vgahren]

Sounds like it’s a move in the right direction, but how (if at all) would it affect distro in the US?🤔

[@sumeetdevrukhkar1808]

Hey mr. Stu, I recently saw rider mania online. And royal Enfield is doing some interesting things with the events. Do u reckon with this new UK push. Such things will also be held there or is it happening over there already. Nevertheless it makes for more inclusive amd riders culture.

[@RobVespa]

This seems like good news and hope it leads to good things. I worry that success might spoil Rock Hunter. By that bad joke, I mean that Royal Enfield will go the way of other businesses (across industries and specifically in the motorcycle arena) who've lost their way. Aside: It's interesting to see news outlets who not long ago talked trash and spread misinformation (AKA lied, talked out their *rse, etc.) about Royal Enfield are now begrudgingly (my take) being positive about them subsequent to their rise in popularity and financial success. Associated tangential rant of sorts: You may notice during many "positive" reviews, that the reviewer still gets in digs - whether it's a few off-hand comments sprinkled throughout, back-handed compliments or via inflection and body language. I don't know if it's discrimination and disdain due to the country of origin, the type of bike, perceived values, instilled peer/societal values, poor boundaries, or what. It's annoying. Right up there with people (again, across industries) being afraid of damaging their unhealthy relationships with manufacturers. There are a plethora of good articles about this in the wild. Aside: In critiquing and life, I appreciate proactive honesty, sincerity,, openness, integrity, and Guinness on the house.

[@philkennedy1105]

Sorted that’s good news 😜👍

[@lensmann100]

Picked up my meteor fireball in September, noticed a section of wheel tape coming free on the first day, reported it to the dealer who put in a claim- he's still awaiting a reply. Love the bike, but I hope RE taking over distribution in the UK just might avoid this sort of thing happening-I'm getting fed up of the "lovely bike, how come the wheel trim is coming off?" comments.

[@rogerandroid2186]

Humberside HQ maybe, eh Stuart? ;-)

[@pauldavis8421]

Really good news!

[@ruiseartalcorn]

Excellent news indeed! :)

[@BobfmBali]

I can only hope they do the same here in Indonesia👍

[@Roger_Gustafsson]

And rest of Europe? Do each country have their own importer from India?

[@zedcharlie]

They are taking over import and distribution. But does that mean present dealers will no longer sell them. Including moto gb dealers? I Don t think they are all moto gb are they? But they are in lancashire and Manchester and Merseyside

[@IndigenousSteed]

This is great and with the news of a 650 Himalayan a viable possibility I may end up buying my first brand new motorcycle

[@petebird7171]

Great news I think👍👍👍👍

[@boris8787]

Cheaper priced traditional bikes would be welcome in the town of Chillingbourne.

[@ragimundvonwallat8961]

they saw the importer gouging the price and making more than them on bikes by doubling the prices...so i guess they'll pocket it themselves now and if need be they'll have ample margin to lower the prices. if they'd put indian price on those puppies they would flatten everything in theyre path

[@SkysaxonDragonslayer]

Congrats for the british RE owners - hopefully RE dies it for continental Europe to and get rid of KSC which is the importer for Most of the EU

[@davidcolton1957]

so what about the Hunter I ordered last month through MotoGB?

[@stuartfillingham]

Im sure that will be honored by RE

[@davidtiddy6881]

It seems to me that who ever is guiding RE strategy, is 100% on the mark, and also a biker!

[@Mark-el8sb]

Pity they're not doing the same thing in Indonesia. The current dealer couldn't be worse. I'd never buy another RE from them. Why? They sell bikes and forget to tell you that it takes 6-7 months to get your number plates, and about 1 year to get your owner's title. Partly the government's fault, but the dealer is happy to sell bikes and keep buyers in the dark until they realise they've been screwed and have to garage their new bike for 6-7 months after buying it. Completely unethical.