Split Testing in Google Ads

[@AaronYoungGoogleAds]

👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist 👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

[@QuickShade]

Your channel has absolutely changed my business/life over the last 6 months. Can’t thank you enough, Aaron.

[@Nick-pu5ib]

what are your thoughts on using the experiments feature to run split tests?

[@KeywordResearchSimplified]

*Great overview of split testing!*

[@mohamedfawzy3085]

Great video thank you. Are you rotating evenly?

[@SamiG-el5qx]

when I start my campaigns, should I start split testing striaght away?

[@tvaldez108]

Hmmm, I wonder what would be the timeframe and process to split test 2 different versions of a lander?😊

[@itsaithomas]

This video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.

[@LukeB5000]

What would be the proper approach/setup in GA?

[@SamiG-el5qx]

Where do you do split tests? Should the split test be identical (Except the 1 change) to the main ad if I have 3 ads in my account? Can I run only 2 ads in my account and still run split tests?

[@hiimrebel1481]

Im sorry i didnt understood. How is the split testing defined? You Copy-paste the best performing ad-group and then just change a single thing in the Title/description? And if so, do you paste the copied ad group in the same campaign? And should it be a new campagin or a campaign that ran an certain amount of time? and how much time before we start doing the split testing? i think i saw in another of your videos like 30 days? Im sorry for the big text, im a begginer and i want to learn.

[@itsaithomas]

@hiimrebel1481 Your confusion is right - this video DOES NOT show proper statistical A/B testing experiment... this is just one ad with one change compared to an ad with no change... This really is a problem because you can't confirm statistically that the ad is performing better because you are simply running two ads next to each other at the same time. There are a lot of problems with this that go against proper A/B testing, such as taht the participants (or in this case, the audience for the ads) MUST be randomly assigned to either group A or group B which is NOT the case here and this is a violation of A/B testing. For example, if they are not randomly assigned into these two groups, there could be a person seeing one ad then the second ad too (which would not happen in a proper A/B test), and that first ad that they have seen might influence whether they convert on the second ad.

[@armin4432]

Would you recommend doing this kind of split test on high-spending KZbin campaigns?

[@deanryanmartin]

Hey Aaron, there is one thing I am confused about split testing. Does it have a more expensive bidding budget? or while you run the duplicate variation for four weeks, you pause the original campaign for four weeks too in order to save money?

[@d_hlvtsk]

Is split testing of search advertising carried out through the "Experiments" tab or by another method?

[@SamiG-el5qx]

I was wondering that too, I don't know if you make a ad group only for split test or something else?

[@joebuchanan8141]

Im finding split testing ads doesn't work because google just puts most of the budget into the already performing ad? Every time i make a new split test ad it gets a tiny amount of impressions compared to the original. Is this because of a setting ive used?

[@phadrus]

Yes, there is a setting to rotate ads evenly. Which should be on when testing.

[@advertsman]

Thanks!

[@SirPhilby101]

This is what i need

[@OrtakHesap]

how can i test the landing page?

[@Zaruhi-ok3pb]

he doesn't show it at all

[@kevinscott9745]

Change the url in the ad to a separate landing page. Or run an experiment on the full campaign with different landing pages

[@prowellmanfitness201]

He says free, but is it really free? Either way thanks for the help Aaron.