Standing Out in a Crowded Market: The Role of Video and Personalization

The rise of hyper-personalization and video content are critical trends that insurance professionals and companies need to prioritize. Eric Holtzclaw and Cynthia Hayes of Liger explain how advancements in technology have made it possible to tailor content to specific personas, creating a more personalized experience. Video, in particular, is a powerful tool for capturing attention and building trust, especially in an age where the average attention span is shorter than ever. But, to “stop the scroll” you need to be bold and willing to take risks to stand out and create meaningful impact.