Stanford Webinar - The Power of Storytelling: Making Brands Come to Life

In the webinar, Prof. Jennifer Aaker and David Hornik of August Capital discuss the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand. To learn more about Prof. Aaker's course and further your understanding of brand storytelling and innovation visit: create.stanford.edu/courses/power-of-stories.php
In an environment characterized by 24/7 news cycles and interconnected customers with the power to rapidly communicate their likes and dislikes to millions at the push of a button, organizations are challenged to keep their brands fresh, relevant, and differentiated. Companies must rethink their approach and consider the power of the narrative to build a strong and innovative brand.
Presented By
The Stanford Innovation and Entrepreneurship Certificate program.

[@RajuMandhyan]

Like a picture reminds you of an event; Like a song brings up memories and Like an aroma that drives you mad; Stories stir up and spread the best in you to be shared and loved with the rest.

[@KatrinaKatress]

This was such a brilliant video!! Not only did the video provide content that was rich and full in value, but they also nailed it on how they actually presented the material to us, the audience. A must watch again. Great for all owners to watch. I'm growing my company and as owner I feel this video left me with depth and insight. Thank you!

[@jasurbeknabijonov2171]

Great Video!