Starbucks helps us better understand ROA and ROIC

What’s interesting about Starbucks is that we can use it to better understand ROA and ROIC.
Its competitive advantage: Competitive advantage through strong brand loyalty, premium coffee experience, and global expansion.
How it achieved its competitive advantage: Achieved by creating a unique coffeehouse atmosphere, focusing on high-quality beans, providing personalized customer experiences, and building a strong global presence through franchising and company-owned stores.
Starbucks has about a 140% return on invested capital due to share buyback, which makes equity negative. Its 12% return on assets is a comparable measure.
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I am not a CPA, attorney, or financial advisor, and the information in this video shall not be construed as tax, legal, or financial advice from a qualified perspective. Linked items may create a financial benefit.
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