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The Norman Newman Centre for Entrepreneurship has launched a new course called Starting Lean at Dalhousie University to get students out of the classroom and into the world customer discovery. The startup product development program focuses attention on finding out what customers want before creating the product. The Lean Startup methodology revolves not around the question "Can this product be built?" but instead, the questions "Should this product be built?" and "Can we build a sustainable business around this set of products and services?"