Story Wars: Jonah Sachs for the Future of StoryTelling 2012

See the full playlist of FoST Films here: • Future of StoryTelling...
The story wars are being waged all around us. They are the battles fought by companies, brands, causes, public figures, and individuals to be heard above the unprecedented noise of the post-broadcast, social-media-dominated era. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior-great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs explores how social media tools are driving a return to oral tradition, in which stories that matter-in short, those with timeless themes and values-rise above the fray. In today's media environment, marketers have become the most potent storytellers and mythmakers, and they have to work more closely than ever with audiences to create deeper meaning and stronger partnerships in building a better world. Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. And it offers proof that success in the post-broadcast era doesn't come just from telling great stories, but from learning to live them.

[@ignaciopenaoficial]

We never stopped being a storytelling society. The format in which we tell our stories might change but make no mistake about it... Video games, movies, and pop music in general.. alll respond to principles of storytelling.

[@cupofjoakim]

Intriguing. Going back to a storytelling society will challenge a lot of how things work, both in advertising, entertainment and business environments.

[@rulebook2106]

Your editing is too good and super. How to edit like this. Please tell me brother.

[@inajosmood]

Very interesting. A tiny piece of feedback: Mass marketing has less or more been invented by Edward Bernays somewhere in the 20's or 30's. Joseph Goebbels used Bernays ideas in even worse ways.. . try the documentary Century of the Self. The first of four parts is here on youtube.