Storytelling for Flower Farmers: Finding your Voice with Amy Randall of Knot Hollow Creative

Writing Coach Amy Randall of Knot Hollow Creative discusses her method for creating authentic, engaging content. She shares her expertise on finding one's voice in the business world, emphasizing authenticity and resonance with the audience. Amy discusses the importance of identifying oneself as a creator and choosing platforms that align with one's strengths, whether visual, verbal, or written. She introduces the concept of a "voice print" to help creators understand their unique style and message. Amy also provides practical tips for capturing ideas and transforming them into engaging content, utilizing tools like Boxer, Temi, and Lumen 5. She encourages experimentation with different platforms and emphasizes the importance of measuring results and adapting accordingly. Finally, Amy offers support to fellow creators and encourages them to take up space and share their voices. Throughout the presentation, she provides personal anecdotes and examples to illustrate her points.