Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder

My guest today is Maria Kuntz, Director of Creative Communications and Services for University Advancement at University of Colorado, Boulder.
In this episode, Maria shares her personal and professional journey, discussing her experiences as a student, single parent, and higher education professional. She provides insights on storytelling in higher education marketing, the challenges faced by students and caregivers, and the importance of understanding individual student needs.
Key Takeaways:
Personal experiences shape our approach to storytelling and marketing in higher education
The importance of understanding and addressing the diverse needs of students, including caregivers
The power of language and framing in shaping narratives and perceptions
The potential of AI in higher education marketing and student support
Topics Discussed:
Maria's background in theater, French, and international studies
Challenges faced as a student and single parent pursuing graduate education
The importance of time and support for caregivers in higher education
Approaches to storytelling that respect individual experiences and avoid assumptions
The concept of universal design in student support services
The use of AI in higher education marketing and student support
Strategies and Examples Discussed:
Asking students what's important to them when telling their stories
Using AI for qualitative analysis of interview transcripts
Exploring different storytelling constructs beyond the hero's journey
The potential of custom GPTs for brand-aligned content creation
Connect With Maria:
LinkedIn: / mariakuntz
Connect With John:
LinkedIn: / johnazoni
Website: unveild.tv
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