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To educate potential buyers, Jen Davis suggests real estate agents use data-driven statistics with compelling stories. Start with relevant insights that illustrate market trends, property values, and investment potential to establish credibility. Then, share stories of past buyers, showcasing personal experiences and successes to make the data relatable. This approach helps buyers understand the market context while connecting emotionally to real-life examples, making the information both informative and engaging.
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ABOUT KELLER WILLIAMS REALTY:
OUR MISSION
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
OUR VISION
To be the real estate company of choice for agents and their customers.
OUR VALUES
God, Family, then Business
OUR PERSPECTIVE
A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.
OUR BELIEFS
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
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