STP- Segmentation Targeting and Positioning |Philip Kotler| Hindi

[@PiyushKumar-sb4vk]

product "intellectual indies" target - buisness savvy peoples. segmentation - online youtube learners. positioing - easy explaination..

[@divyeshprajapati6886]

Thnx bro.. For idea k liye..

[@himanirawat269]

Green Tea target - health concious people. segment - middle and higher class.. postioning - reduce belly fat.

[@IntellectualIndies]

+himani rawat Great. Its lipton green tea brand batana bhi jaruri hai

[@priyalsonkiya1725]

Tomorrow I'm having an exam of Advertising, and I've studied everything that i need to including STP. Was going through KZbin and saw this video about STP, could not stop myself from watching it. after watching this video i realised that this probably is the best video for STP. learned alot from it and I'M GOING TO WRITE EACH AND EVERY WORD YOU SAID IN TOMORROW'S PAPER. let's see if i score good. Still. thankyou khanna for uploading it.

[@shafiquemahar6170]

Ooh gud

[@popculturedaily952]

How much did u score 🙂

[@Prav15]

@@popculturedaily952 😂😂 Can't say🙄🤣

[@sovi143]

Love you❤❤❤😘😘😘😘

[@snehakuthadi2371]

Well last few hours revising for exam...n ds video made me to understand in a perfect and best manner..

[@abhishekdas149]

Maruti cars : Segmentation : Who earns below 8-10 Lakh per annum Targetting : Middle Class Family Positioning : Fuel efficient and cheap cars

[@ranjitapaul3213]

Segment Hoga carlovers and family men Who have a lots of members ,that it........

[@focuspradeep1938]

Product = boat headphones segment = budget audio devices with good quality target = teenager to old positioning = stylish and good quality earwear on cheap prices

[@sarthakroy5544]

iphone - apple company 🙂 Segmentation - Data Targeting - mostly Youth & Higher class people Positioning - Quality and Security 👌

[@hmfahad3900]

E-book Segmentation:Internet users Target:books lover Positioning:easy to read and no hard copy

[@rohitgird]

Apple Segmentation : Working Professionals / Artists / Content Creators Target : Upper Middle Class/Upper Class Positioning : We provide a seamless user experience across all your devices / We value your Privacy

[@divyeshprajapati6886]

Jordar example.. Thnx for better idea explain..

[@akashaman4735]

Writometer Pen Segments:- For long and long Writing Targeting:- to all Students, Teachers who work with pen on regular basis.. Positioning:- it will never let you down and have a attractive and smooth structure which fits on your hand easily..

[@moumitatarafdar9656]

Gucci- segmentation: high spending capacity, occupation- business etc etc. Targeting- Positioning- The statement could be something like "make you stand out wherever you go"

[@rajksingh91]

Aaj first time 4year back vidio dhki aapki phle aur aaj me kafi change aa gya vidio bnane me take pe take

[@chetankhule365]

Segmentation :- product buyers Targeting :- buyer's need positioning :- our product uniqueness

[@anujas1853]

Product - Adidas Shoes Segmentation - Youngsters, Upper Class/Middle Class peoples Targeting - Sports Persons/Players Positioning - All Day I Dream About Sports Is this correct?

[@huzaimshah8253]

Thanks bro. Kal marketing ka exam hai. STP ka concept boht kamal ka deya ap na.

[@sahilkumar6888]

Great work dude.. V much helpful .. A single request sir.. Pls make conclusion of your chapter at last in written form. So that we can easily recall all points easily..

[@parnashreeymaity4323]

For example if we take Oppo which is targeted for selfieholic people mostly younsters(Segmentation) and they define themselves as selfie expert(positioning) ...Is that so?

[@IntellectualIndies]

+Parnashreeÿ Maity Exactly

[@victorfrankpeter9279]

This was such a good example......

[@RAJKUMARRAJKUMAR-qp9mq]

Namaskar Sirji 🙏, Very Nice Session. Thanks a Lot. Raj Kumar, Hyderabad. JAI HIND.

[@namansingh8867]

Apple Segmentation - Electronic devices such as mobile laptop, tablet, smart watch, airbuds. Target - Rich and high class people. Those people for whom Quality of product matters not the price. Positioning - Apple products are getting sold in the market for it's premiumness and the best performance. Means if anything is best in electronic device industry then it's one and only apple

[@Yash-qs8iu]

Tesla Motors: (As of 2021) Segmentation: Millionaires / Billionaires Targeting: Luxurious and High-tech automobile buyers. Positioning: Sustainable and the most technologically advanced cars

[@therealistichindu9115]

Amul milk - segmentation- all type of people - positioning - the taste of India ( a quality product) - targeting - all classes of society

[@lijojacob9668]

Product- Sports shoe Segmentation- Mostly people whose age is around 15-30 Targeting- Sports lovers, people concerned about their health Positioning- To convince that this is the best quality and affordable shoes Plz reply sir 😊

[@amrutauthenticfoods8864]

Cold pressed oil Segmentation: age group above 35, middle n upper class, families(enough purchasing power) , Targeted:health conscious, fitness , Positioning:step towards purity

[@hemantade9932]

Bro you learned from other youtube videos and teaches us in much better way

[@shiwanimishra36]

Dress product; (segment )we decide what type of people's their age , location and interst based on these factor devide of customer is called segmentation. (Target) based on location ,rach, need ,customer to target own audience is called targetting . (Positioning) to reach for own products and brands to beat other competitors .

[@deepakkumarmakhija8520]

asli masaale sach sach MDH MDH to all class for everyone

[@indranilghosh8052]

Targeting differs.

[@RangBaaZRasiyA]

Mein Rajasthan fatehpur se hu. Humare yaha mobile repairing shop to h per unki Service kharaab, price highi and time let hone se custmer happy nahi h. So mein unko target kar sakta hu.

[@projectajay]

I'm here after the outbreak of corona Intellectual Indies Segmentation: mostly digital marketing and marketing Targeting: people who want to learn DM or people who want to grow their business online. Positioning: agar koi bhi search kre how to learn DM ya how to grow business online.

[@aaquibhussain799]

MAGGI noodle Target- kids and Young ages segmentation- everyone positioning- ready in 2 minutes

[@amanverma9147]

Segmentation -: Amazon focuses on younger generation Targeting -: Happiness and Fast Delivery Positioning-: Safest and Best Online home delivery products

[@cookingconscious7580]

company : Royal Enfield segmentation : youth mostly target : middle and upper income class positioning : dream of every rider .....

[@chetankhule365]

I think positioning is wrong 🤔

[@sdebbarma1176]

Lenskart, Segment- people with low eyesight power. Target- middle, upper middle, higher class, positioning- 10,000 looks in 10 seconds

[@bipulkhosla632]

Mcdonald's Target- people who wants burger in 30 seconds not in 30 minutes. Segment- Teenagers. positioning- I'm loving it.

[@sourabhmane8122]

Tesla Roadster Segmentation :- Upper middle class, Targeting :- Racing enthusiastic,sports car Position :- pollution free car / Same/Better performance than conventional car using Sustainable energy

[@jagpreetsingh2814]

Darmi cool pouder/ Navratan tel Segment - students, workers (jo bhi garmi me bahar study ya work k liye jate hai) Target - middle class persons Positioning - For coolnes, relax (Aya moosam thande thande darmi cool ka) CORRECT ME IF IM WRONG

[@rajkumarkundu1958]

Parker pens Target : especially writers and poets Segment : high purchasing power people Positioning : smooth writing and expensive looks

[@yatinphatak2327]

Segment: Upper-middle class

[@simranjeetsingh6455]

Zara is the brand which segmented its brand on the latest fashion. Whichever new fashion trends comes, Zara launch its new collection of clothing and other items based on that trend. So, their main target audience is the people who need latest fashion, new designs , new trends, etc. Zara’s positioned their product as affordable and trendy.

[@iamrahulkesharwani]

Product: VI Segmentation: People with lower internet connection problem. Target: Urban middle class. Positioning: Giga network which fasten internet connectivity.

[@StrayKids_dominATE]

"Doms" Stationary Product Segment - Kids Target - minds of kids Position - designer looks + quality+ Variety

[@Ninjabhai5412]

Product:- Lenovo IdeaPad Segment:- business, gaming and design laptop Targeting:- CS and IT students, person beginner in design and gaming Positioning:- "All quility in budget " Or "Reliable in budget,trust in budget"

[@bhuvanrachchha978]

Lenovo laptop Segmentation-office and business people Targeting- mainly people who want to work on laptop from home... Positioning- folding laptops showcase with songs

[@avikashyap8166]

Such for ex. Apple he segmented on the basis of reputation . It Targeted only rich people and reputation lovers, And positioned with a thinking of demand and supply rule with a great comparative advantage

[@Riyarai52]

exmple pizza target:-mostly youngsters segment:-middle class,upper class poistioning:-hunger means pizza ,they use tag line hungary?

[@prasadramasamy904]

chyawanprash Segment: based on age - mid 30's, based on income -Middle to higher income Target: health conscious, ayurveda users position: complete immunity.

[@madhabbehera2926]

Airtel Segmentation-people who love high speed Internet and want network every where Target-social media lovers,office workers who need internet every time Positioning -India's higest speed Internet provider and best video experience

[@rahulmandal3441]

sir dettol handwash target- parents or elder people through children. positining- khane se pehle hamesa haath dho,or na phele bimari.

[@aayushkumar7442]

Positioning itself as fast handwash which is untouched also

[@yashchoudhary714]

Product resonance coaching centres. Segmentation - 14 to 19 years student. Target - secure parents. Positioning - reliable education.

[@mrsuperfluous5596]

Are u a jee aspirant

[@TechnicalMastertechvideos]

Nvidia : Segmentation : Heavy Computer work peoples Target : Gamers , companies , Developers Positioning : Brilliant user experience.. (They have created their products as ki koi specs padhe or dopamine release hojaye brain mein)

[@rohitduggal1584]

example - Amazon - apni dukan OyO room - budget hotels Trivago - Hotel Search listings at one place Nokia - durability Apple - Best customer support kuch galat hai toh bhai point out kar dena

[@IntellectualIndies]

+ROHIT DUGGAL Nahi sahi hai. Great

[@kumarsahu8001]

product - wow momo segmentation - hygiene and tasty momo target - middle and high class positioning - good quality and branding

[@harshharsh7807]

segmentation - designer dresses target - middle class woman and girls positioning - stitched dress in modern way.

[@kk-me8np]

Ayush soap segment - urban people target - ayurvedic inclined positioning- age-old formula for the current pollution based skin problems

[@Muhammad-Awais.]

hiiii sir i am sdudent of bba .live in pakistan .both thanks ap ki vedio sa help milti ha

[@IntellectualIndies]

+Awais Malik Welcome bhai

[@guitarvibeswithmanish3323]

For example Xiaomi ne india me un logo ko target kia jine budget price main achi quality and specificaton mile

[@IntellectualIndies]

+Gaming Hunters Bilkul sahi kaha

[@shivamchaudhary719]

product =statue segmentation =Ganesh statue target=families positioning=best look and designing

[@mohammedsohailameer6421]

Kajaria tiles Target- people with sentiment Segment-middle class and upper middle class Positioning- yeh hai desh ki mitti k tiles

[@sahilatar19]

Nike- segmentation targeting is very versatile but there very first campaign's segmentation targeting is sports and athletes and there positioning was there is no finsh line it's an motivational campaign and also they were considering that this is the best shoe for marathon day and it's was a lightest shoe ever made by anyone

[@rounakprasad1852]

For example . Tupperware High class containers Segmentation - all types of people . Targetting - mostly urban areas Positioning - Fresh , hygenic , tight

[@pwade3641]

Product E- library Segmentation - all age groups Targetting - all students, teachers , person who read as a hobby, scientist Positioning - read more & more for knowledge and entertainment

[@ektakumari680]

Thanks!! I like ur videos nd it plays a vital role for the preparation of my examination!!

[@IntellectualIndies]

+Ekta Kumari Welcome. Share our videos amoung your friends

[@Aresindian]

for example cocacola ne positioning ki thi 90's ke andar ek advertisement mein ek chilling term use karke "thanda matlab cocacola"

[@shyamvagishgiri1718]

Mi phones Segmentation:consumers expecting more on less Targeting: Big consumer market where consumer doesn't want to spend much i.e increase sales Positioning:- Providing Quality product at low price as compared to its competitors

[@snehaarunbolaj9677]

Dove soap Segmentation - middle and higher class Targeting - females who are concerned about their skin Positioning - makes skin soft n smooth.

[@vedicworrior7877]

Yeah... In another way... We can say ... It's buyer persona... Where we identify costomer need, analyse and fullfill accordingly market parameter which set by marketer who create demand...!!!

[@nikeshchaudhary7835]

digital marketers segmentation-all brands all compny target - eusy ane quick different add. posting- low cost high add

[@rishabhdhiman7842]

The Juice Bar segmentation : at janakpuri age no bar with a desire to eat healthy targetting :- hygiene conscious customer positioning :- STay fit Eat good

[@tanviverma9821]

Product - kinder joy Segmentation - kids (middle and higher class) Target - baby boy and baby girl Positioning - get a surprising toy free

[@haarshpatel8387]

Brand : make my trip Segment: Online reservatiom Target audience : All the tourism, proffesional whoes makes plan for tour and picnic Positioning: Easy to search and analysis and Search for best price by comparing

[@Samarpanbidave]

STP for Boat , airdopes S -age -20's , income btn -5000-10000, demands digital prouducts T -young students in India P - stylish, affordable

[@balajidheerajgoel]

oyo rooms segmentation - they are known for providing good hospitality at very cheap cost. target user- aam aaadmi position - 5 second me hotel book kariye

[@lijojacob9668]

Product- Maruti Suzuki cars Segmentation- Potential Car buyers Targeting- Buyers who are price sensitive Positioning- We provide the most affordable cars in India

[@namanmakhija5274]

Nike segment- sports shoes, running shoes target- athletes, fitness enthusiast, sportsperson positioning - just do it,you have one life make it count

[@luckyshakya7706]

I'm your latest subscriber plz describe in details segmentation & targeting like positioning thanks a lot in advance!!

[@IntellectualIndies]

I have made a video on it. Please check recent videos. Thanks

[@nikhilprithyani]

segment:- student target:- conveniencing position:- budget range flagship

[@shrutijain4204]

Maggie Segmentation- 10-20 age group Target- childrens, hostel students Positioning- 2mint noodles

[@shuvamgupta758]

Xiaomi Segmentation: gaming,backup, processor Target: Low , middleclass people Positioing: no 1 smartphone in india

[@Desivloggingparadise]

mi ..whoever does not have a budget to buy a good quality phone which will perform good in all the features and aspects ...MI is targeting that audience

[@marnix1]

Product - GoPro Camera Segmentation - People who like traveling Targeting - young travelers who like a handy camera Positioning - best handy camera with very simple to use and best quality pictures & video.

[@jagadishyadav4800]

Activa Segmentation : it is for uncles aunties youngsters and old persons Targeting : self start ,comfortable sitting ,best milage,easy to handle... Positioning : good position with these issues targets

[@rakeshbhatki6682]

bhai segmentation me jo likha wo targeting me aayga kyuki targeting hamesha audience ko karte he aur targeting me jo likha he wo segmentation me aayga

[@Alkaifmansoori980]

Mamy poco pants Segmentation : who can buy this product Target: ladies because she buys this product for their babies. Positioning: comfortable and safe.

[@goodluck_car07]

Example mi phone S =purchasing power T=Audience who have not more monet P=as a cheap and good

[@Themystery321]

Apple Segmentation- upper middle class or rich people Target - people who are brand conscious and likes to show off. Positioning - luxury brand who delivers high quality products.

[@musicpulse6015]

product: ilife robotic vaccum cleaner segmentation: middle to upper middle class; target: self - home cleaning ladies, gadget loving men; position : huzzle-free automatic cleaning

[@amitbasu72]

1) Most of the people (segment)love to eat chocolate. 2) They are our Target. 3) Positioning : Chocolate - •Dairy Milk - Utsav meh mu mitha karo. •5 star - Jo khaye kho jaye •Snikkers- Hungry have a snikker

[@passionateforlife3767]

Please make series on Instagram marketing

[@samratsarkar9748]

saffola sunflower oil target- health concious people segment- upper middle class\upper class positioning- good for heart

[@MukeshJhaofficial]

Digital Marketing TARGET - Online Marketing strategy Segment - Small to Big Business /Industrial/person Positioning - To make online advertising easy

[@samidhasingh7497]

iphone target- people who love expensive products to show off sement- rich and posh society positioning- high quality brand

[@namandantewadia]

Influenzers S - insta users T - follower range between 500 to 10000 P - income source for colleagues

[@gouravdas7764]

Product- Mobile from Apple company Segmentation- High-income people Positioning- Unique & latest features

[@marketingskillsatoz5132]

ALTO segmentation - low budget Targeting - middle class family Positioning - best car under under 3 to 4 lakh

[@sonusinghrajput2953]

Oyo Sagmentation :- hospitality Targeting:- youth and middle class family Positioning:- budget room

[@dingdong9510]

nice sir thanks for the best marketing knowledge

[@HimanshuSharma-um3hf]

Rolls royce -product Target - people who seek luxirous car Segment - rich people especially millionaires Positing - status symbol

[@abhinavsrivastava1498]

SAHIL PLS ADD EXAMPLES OF STP WITH ALL PARAMETERS IT WILL BE EASIER

[@IntellectualIndies]

+Abhinav Srivastava Actully it was one of starting video. You wont find problem in latest videos. Thanks

[@abhinavsrivastava1498]

have you added any example

[@IntellectualIndies]

+Abhinav Srivastava Yes kindly check

[@AhsanKhan-mj4pz]

Product - Cooler Trageting - middile class families Positioning - garmi se bacho ek naye andaaz mai

[@arham.rafiq.2004]

Product: Shwetabh gamgwar Attack Course Segment: 18-24 Age Target: youngsters who wants big in their lives Positioning: " is course ko lene ke baad aap apna koi bhi goal achieve kr paoge, full disciplined banjaoge, aur life main jo kuch bhi krna chahte ho woh sb kr paoge.

[@GreenScreenGenius]

IELTS institute segmentation - middle class and upper-middle-class targeting - people who want to go study abroad positioning - easy, best, and affordable services

[@rajkundra8560]

Product : lenevo legion (laptop) Segmentation: youth's ,budget laptops Targeting: gamers, content creators Positioning: best gaming experience

[@lokeshkhambayat8013]

Tata moters Segmentation:- Bujet segment cars Target :- middle or higher middle class Positioning :- one of the Safest car