STR Virtual Symposium: How to generate impactful data

This session will explore how strategy scholars can collect primary data to generate impactful research. Our five panelists will discuss what they learned from designing experiments. surveys and interviews. The discussion will be followed by a Q&A session.
Panelists:
Michael Leiblein, Ohio State University
Elena Novelli, City University of London
Tim Ott, University of North Carolina-Chapell Hill
Henry Sauermann, ESMT Berlin
Margarethe Wieserma, University of California-Irvine
Organizers:
Florence Honore, University of Wisconsin-Madison
Marie Louise Mors, Copenhagen Business School
(c) STR - Strategic Management Division - AOM