Strategies for Transforming Startups into Market Leaders with Michal Habdank-Kolaczkowski | #7

In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.
Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay.
He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.
00:07 Meet Michal: The Branding Maestro
02:08 Early Career and PR Adventures
05:08 The Waze Journey: From Skepticism to Success
13:02 Branding Strategies for Acquisitions
21:44 The Bee Hero Success Story
32:49 The Future of Branding in the Age of AI
37:10 Common Pitfalls in Startup Pitches
Connect with Michal :
Website: rallycall.co/
LinkedIn: / itsmichal
Connect with Zach on LinkedIn: / itszachb
Website: www.wefeaturey... + zacharybernard...
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