Structured Data for beginners

What is structured data? Can I use it if I’m using a website builder? In this episode of SEO Made Easy, Martin Splitt answers these questions and gives website owners tips for inserting structured data to their website.
Chapters:
0:00 - Preview
0:17 - What is Structured Data?
1:00 - How to use Structured Data
1:28 - How do I know Structured Data is working for my site?
2:05 - Wrap up
Resources:
Search Gallery → goo.gle/search-gallery
Lightning talk on Structured Data → goo.gle/3Ob4Nh8
Discover new SEO tips and tricks! → goo.gle/SEOMadeEasy
Subscribe to the Google Search Central KZbin Channel → goo.gle/SearchCentral
#GoogleSearch #SEO
Speaker: Martin Splitt
Products Mentioned: Search Console - General

[@GoogleSearchCentral]

🙋 Martin wants to know which other SEO topics you would like to learn about. Let us know in the comments below!

[@emmanuelmulenga2695]

Please do more videos addressing AI in SEO

[@zmvlz]

How much should we worry about W3C/JavaScript errors, coding standards/quality etc?

[@ethanlazuk]

Would love to see more about Merchant Center and/or free product listings in Search. Eligibility, best practices, available Search features, etc. Cheers!

[@NEWSOFX]

Please make a detailed video on how an Indian can fill Singapore Tax Info successfully, I tried many times but failed!!

[@shuaibzahda]

Would be great to see what are the major components for products listing, especially if there are no reviews and ratings.

[@UhLukas]

That’s amazing!

[@MoneebAhmed]

Let me share it with my students as it is explained with simplicity.

[@jamfieldbd]

thanks 😀

[@MacJa]

dear Martin, can Google Sites add structure data?

[@Alireza_Naji]

Rich results is one of Google's search features and only one of Schema capabilities is related to rich results. Schema is a very high-level knowledge that has a specialized and very important field. Don't put them on pages without knowing what each schema means and remember to planning for it.

[@zekejs6062]

Thank you for telling us that Google prefers JSON for structured data.

[@Ecovivencias]

¿Es posible en blogs of blogger? Thanks

[@FPAMulleDE]

Are structure datas necessary for normal webpages or are meta tags good enough?

[@amjadhussainamjad786]

Good.

[@a.arestovich]

Tell me about the problem of competitors stealing original content to their drop domain and then filing a DMCA complaint against the original site and having it removed from search results.

[@user-ex2bc8dy1k]

Good

[@brandonjohnston2101]

I've already reported this once last week, but event rich results are broken right now. They are displaying the wrong dates for events. It looks like the large highlight date in the event rich result is showing a date 1 day in the future of the actual event date. Hopefully this can get fixed soon.

[@darvand]

If the rich results aren't showing up in SERPs although the tester tool validates them, does it mean that Google doesn't want to show them because they may push the target website higher than it deserves? There are times where the ratings don't show up even though the rich snippets are correct.

[@Hanzla444]

Many (Almost All) SEOs are facing "Video is not the main content of the page". How can it be solved??

[@web555]

It can be ignored because now only single pages where the video is the main content (no other text) will be indexed by the video.

[@vishwajeetsingh1088]

Very short videos 😅

[@HinduLiveOfficial]

Ye to latest news hai

[@zekejs6062]

When will Google's AI capabilities replace the need for structured data?

[@TechnoSettings]

Why are you making these old seo videos in 2024😂😂 totally wasting of time

[@vedantthakur09]

Because of website seo optimization, we need this content