10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020

[@darrentaylordigital]

Point 5 is my fave here. Audiences are so key! Always tell my clients that if you don''t use your existing audience you paid so much for, you're missing a trick! Great video!

[@app11120]

google ads 101

[@Surfsideppc]

Please let me know if you have any questions about these optimization tips in Google Ads. I will still be creating a video where I optimize this campaign in several weeks. Thanks for watching my video!

[@Felix5k]

@@liyourey6174 I assume your goal is to get as much conversions as possible? Set up conversion tracking ASAP. Maximize clicks and TIS strategies will give you expensive conversions. If you're not sure about your keywords, I'd start with manual bidding (after setting up conversion tracking). Once you'll warm up your keywords a little bit, I'd go to 50/50 testing target CPA or maximize conversions strategies, I had good results with both of them. Good luck!

[@laureneaton5285]

I've recently just started a career within PPC, I have learnt so much through your channel, the videos and information is fantastic, thank you :)

[@bronsondavion466]

Instablaster...

[@anas.8142]

I usually understand all your suggestions, but I didn`t understand how lowering CPCs that are already too low for the first page bid can help? (min. 5:00)

[@kamilzeglen1393]

same question here!

[@yehoshuaracz8947]

You can do it on popular keywords google still show your ads just on the bottom of the page that also the reason why he has so low ctr If your keywords mach exactly your ads and landing page and you put money 💰 you can get 25 ctr but he has enough conversions even with low bid because of good strategy and great landing page

[@giselemusevlogs]

I have watched so many of your videos. And I just want to say thank you for the free quality content. It is so helpful and I am learning a lot.

[@TeachTraffic]

I agree! This is very helpful

[@Nahid_97]

Thank you for creating these videos! Honestly, you dont know how much it helps! 🙌🏽

[@Surfsideppc]

Glad you like them!

[@isabellelafond7568]

I can't believe that all this information is free!! Really interesting. Thanks a lot! :)

[@neerajsingh-wi9er]

Again very quality base videos as usual, thanks for maintaining quality of contents, it is very knowledgeable videos, thanks

[@Surfsideppc]

Thank you!

[@KeywordResearchSimplified]

*This is a treasure trove of useful information!*

[@HashtagDigitalofficial]

Thanks for sharing the video .....will try These tips

[@sameermujawar1790]

Real PPC Expert! Enlightening video.

[@Surfsideppc]

Much appreciated!

[@tsykin]

Thanks for the video! I am beginnign my journey with Google Ads, and it's extremely relevant for me!

[@RickyHayes]

Just thought I’d say thank you for this detailed video. I’ve watched several of your videos and every single one has been eye-opening 👌❤️❤️. Thank you so much! You are amazing 👌👌!

[@Surfsideppc]

Glad you like them!

[@waleeza]

you are learning and teaching others good job Ricky

[@DmChef]

Your videos have allowed me to get 5 to 1 on my ad return. Thanks.

[@Surfsideppc]

I'm glad they've been helpful, that's my goal!

[@DmChef]

@@Surfsideppc i would like to know more about best goals and conversions. Do you have a video about that

[@ryancollinsvideoads8228]

As usual, doesn't miss a beat. Great video thank you

[@MarkMelbourneTV]

Thanks for all the value you bring. Very useful for someone who has been working on google ads and wanting to learn more! 🥂

[@reln72]

Just like to point out an important note here. first off, I love your video even though i have close to 15 years experience in Google Ads. I am always trying to get ideas for improvement and your video definitely provided some important tips that I have overlooked. I would like to comment for people watching this video that here he creates ad groups for different products on his site. He then adds extensions on the ad group level. If you are working in-house and this was your company promoting these products it would make better sense to create a campaign for each product group. So instead of having different ad groups for farmhouse curtains, it would be better to have a campaign for farmhouse curtains and then have ad groups for the different types of curtains. The same for tv stands etc. This way your extensions and audiences would be on the campaign level instead ad group level.

[@KristenNY]

Excellent explanation, very easy to understand! Thank you!

[@bipulsantosh648]

Tons and tons of love for you brother your always best keep doing your good work 💪😘

[@Surfsideppc]

Thank you!

[@chriswendel5369]

This is great content. Do you have a video specifically about how you analyze your ads? I have been doing ads for a few years and am always looking to improve my processes. I feel that a lot of the analyzing I do is a mix of numbers and gut feelings. I'd love to see how you do yours.

[@sundaramoorthyc.a4812]

Thanks for amazing sharing... Thank you Very much

[@lotusgin6576]

Awesome! This will help my small business. Thanks.

[@ceyda7462]

That is a fantastic article! Thank you a lot. I'd like to add a word of advice to this article. I can suggest WASK for Google ads. You can check it is useful.

[@coolmachine6544]

Thanks so much.. Respect and love from 🇮🇳 india

[@mantrarealty]

yes sir- I like your all content- thanks for valuable inputs

[@basefunkid]

Great video mate!

[@mathildahermann4999]

Great information you answered so many questions that I had. Thanks so much 😊

[@shahwellnesshub8504]

hi also no 7, does it equilavent to AB testing? thanks

[@ShivSainiSEO]

It is really another great video, even i have a bit knowledge and doing ppc for some time but every time watching any of your new video i feel that i have learnt a lot. Great work, Please create a in depth video on Merchant and Shopping Ads too .. from a to z. Thanks.

[@dimitraretzou470]

Hello and thank you for the great video. I have some questions regarding optimization as i find it quite challenging. I hope you get some time to answer them! It will help a lot. 1. If i want to exclude any search that contains a specific term and triggers my ad, for example my competitor's name, would a broad match kw like: competitor be enough? 2. What if i want to add a broad match modifier kw as a negative kw, wouldnt there be any mismatch because I will use a + sign for negative kws? 3. Generally i choose my date range (usually last 7 days) and then i check on the avg cpc to determine whether i will have to increase, decrease or leave as is for my max cpc (i tend to use eCpc) . Since the avg cpc is actually the competition, i suppose it is a good way to decide your max cpc, is thatcorrect? Or is it a big mistake? 4. If i have a high SIS but few impressions, does that mean that my ad is showing but probably does at the bottom (hence the few impr.) Or worse at the 2nd or 3rd page etc?but what if i have few sis but many impr? 5. When i first create a campaign there is usually a suggestion box on the right that mentions the avg cpc, my possible impressions and so on. Ive been told to stick to this in order to determine my max cpc for an group. But ive noticed that the avg cpc changes everytime i change my input. Is it good to try and change my input bfr saving a few times in order to see where the number on the righ box ranges? And then just bid a little higher? 6. Is there a limit of 4 callout extensions oer campaign? In the past i tried to add more and it just made the orevious one disappear! What can i do to use more if i want to? 7. Would make sense to only use broad match modifiers as kws? I mean, theoretically they cover the other options.. Thank you in advance!

[@Surfsideppc]

These are great questions and it would probably be best for me to answer them in a video. When I create the video, I will come back here and send it to you. I will plan to create the video this week. Thank you for a video topic!

[@alfredofallarme1752]

#7 is simple but Gold. Thanks Surfside PPC

[@danieldixoncom]

Great tips! Confirmed a few notions I had, and also taught me a few things about audiences and ad group organization. Thanks!

[@Surfsideppc]

Glad it was helpful!

[@isiway]

Great!@@Surfsideppc i

[@jyotim9350]

Did you add keyword target as well as audience target on same campaign initially?

[@TeachTraffic]

it would be better to separate them into ad groups to see which one will perform best. Keywords or Audiences.

[@geodigitalmarketing9747]

this channel is the walmart of ppc videos

[@ras9musen13]

Good info. For no 7, why don't you just use experiment and do a/b test there for URL? For no 8, so let say I have same sitelinks & callout, why can I just use on campaign level instead? What's the difference of having same extensions on adgroup level vs campaign level?

[@Surfsideppc]

Thank you! For #7, I just prefer the manual approach because that's what I'm used to doing the most. For #8, Ad Group level extensions can make your ads more relevant because you can link to the most relevant pages for the keywords you are bidding on. It can help your quality score because it increases Ad Relevance and can help CTR as well.

[@matinmashayekhe1746]

Hello nice gideo mate i have a question i use manual cpc i got much higher click and impressions and 2000% lower cost is that good?

[@jenniferouzaharovx5389]

Thanks a lot! This is so good video!

[@leahbiton1283]

thank you for this informative video!

[@tinlay9386]

Good tips. You touched on landing page testing briefly which is an area that im heavily investing a lot of my time in right now. Would love to see you do a video for Google Optimize please.

[@EvivaElectrical]

Really finding your videos useful and I am adding to my knowledge. I seen to be having a problem with two of my Ads as I supply and install car charger units and have found that if i use the keyword for one of the units I find that the ads are limited to how often they are seen as Google says it has trademarks in the ad description as we are using a car charger make / model. I have included the copyright logo in the add thinking this may help, but it still has restrictions. would you have any advice on this? Thank you David

[@KiranVarri]

One of the BEST... 🤩🤩🤩thanks a ton 🙏✨God bless you for sharing the learnings for FREE🙌🏁

[@justindoyle]

Another amazing video! How long do you usually let an ad run before you optimize?

[@Surfsideppc]

Thank you! Usually, I wait at least a week or two. For higher budgets, you get more data quicker, so it's easier to use that data to optimize sooner.

[@milesstewart88]

Great question!

[@leelneon]

Just learned a lot from your videos. Thank you so much.

[@m89hu]

Great stuff, especially the last one! Thanks

[@ferdous_khalifa]

Awesome tips! Thanks a lot.

[@danishshahzad9777]

Please create some videos on Google Merchant Center Account approval process.

[@gregoriocano7348]

This is great content

[@a1108aa]

Omg, this is awesome, thanks a lot!

[@lllario]

very valueable content - thank you very much

[@jackieramirez3421]

Just started a google ad campaign a week ago. Do I need to wait for more data in order to be able to use more advanced settings such as negative keywords/ manual bidding etc?

[@TeachTraffic]

Actually, I would use manual bidding to start with. So I can save on the ad spend. You can also create a negative keyword list before starting your campaign if you already have an idea of what could be the irrelevant searches that your current ads and keywords could trigger.

[@C4Kuchen]

Is there a specific reason why you don't use the Google ads Tests? For example for the landing pages, you duplicate it and do a change but this is exactly what the tests do. Are there any negative effects of the Google tests?

[@Surfsideppc]

I just prefer to run multiple landing pages without running an experiment, it's a matter of preference. There's no downside to running experiments.

[@marinospalamaris]

Great video! I have a question: How many ad accounts with the same pay profile and credit card can an Agency create - The accounts belong to Agency---Thank you in advance 🙏

[@marinospalamaris]

@Josh Andrew thank you for yor reply :)

[@MM-mb5qj]

wow!! thank you!! really helpful 🔥🔥

[@Surfsideppc]

Glad it helped!

[@sivamokkala]

Thanks for the Great video very helpful

[@omarrd33]

Amazing effort, THANK YOU.

[@hamiltons7191]

No. 7 Duplicated responsive and extended search ads under ad group with 2 different URLs, wouldn't Google reject the ad since it only allows 1 same URL per ad group? Can you please provide further explanation?

[@tgqmarketing]

Yes you can’t have different URLs under 1ad groups

[@liberaltearsaslube6318]

Will a phrase match also pick up an exact match search query? For example, if I do "farmhouse curtains" will it pick up a search for "best farmhouse curtains" AND a search just for "farmhouse curtains?" Or do I need a phrase match keyword and exact match keyword to get both of those clicks? (Or potential clicks that is)

[@tgqmarketing]

Phrase match can pick up the same search terms you could target with exact

[@vincentscholl1788]

Hey Surfside PPC! Love the Channel. New to Google but have a search campaign going that I literally just set up. I know it's all about testing but how differently would you set this up?... Bidding: Manual CPC. Created 3 Ad groups (2 of them are suggested key word phrases and 1 is exact match), 4 ads (3 regular text and 1 dynamic text). Bids are $.25/KW at the adgroup level. Started the daily budget at $150. My thinking was budget will 3x my average desired CPA. Should I not assign an audience on this initial test or get some initial data first? Kindly respond, and tell me what you would do differently. Haha I feel like your student. I've set up multiple YT campaigns and a smart display camp and now a search campaign from your tutorials. Much Love! Thanks!

[@tgqmarketing]

You should add observation audiences so you can view the data without narrowing your reach. Then you can do bid adjustments

[@cassandrafane6527]

Should you use broad keyword matching at all?

[@tgqmarketing]

Only if you’re already profitable & want to scale

[@TrailerimportSe]

Hi! Whenever I need guidance I look for your chanel, thanks for excellent guides! How to handle split budget campaigns with low budget limitation? Should I change the bidding strategi back to Manual CPC and adjust according to you tip no 2? Thanks in advance!

[@amirulhayyadhussain3970]

what the different if we still using manual cpc instead optimized?

[@TallGuyBodybuilding]

Great video. What I am wondering is how the populating works in google analytics/ads. I want to retarget people who have visited a section on my site. It is a very big site and I am positive I have had around 8000 visits on that section. Both from organic clicks and paid clicks from FB. However, on google ads I only see the size as being 460 for search and around 1200 for display. What does this indicate? I did set page-exactly matches in analytics and I let it populate for around a week already.

[@thomasburns7545]

It could be different things. Audiences are dependent on enabled cookies in order to be populated. If someone hasn't enabled cookies, or they have an ad blocker, or they're using a private browsing window, they won't be able to be added to the audience. In 2020 there are TONS of people using ad blockers or browsers that are more strict about cookies and privacy.

[@NQuiz52]

THIS IS EXCELLENT

[@jamiecollins9885]

Can you please tell us more about competitive analysis? or where can I learn about it?

[@tgqmarketing]

You should check the auction insights report

[@voltairepabustan]

This was so much valuable.

[@brianpfeiffer]

Great info 📈😎

[@Surfsideppc]

Appreciate it!

[@app11120]

Brian you're always in search of golden nuggets :)

[@brianpfeiffer]

@@app11120 Yes always !

[@pranavhunnargikar9203]

Hiii, so if a keyword is performing well for me, should I lower the bid for it? And raise bid for low performing keyword?

[@TeachTraffic]

if the cost/conv is manageable and it's converting well, I think there's no need to change anything.

[@pranavhunnargikar9203]

@@TeachTraffic thanks 👍

[@Malabarista1]

Hi. Great content! It's not clear to me why on number 2 you decrease the max CPC on all of they keywords. I see some around $1.10 and one at $5.5 yet you are decreasing the max CPC on all of them

[@peliper17]

Same question here! Did you find something about it?

[@tgqmarketing]

You should decrease or increase bids based on individual keyword performance

[@fanniedunce84]

can I rely on the needs of customers in my store for advertising on the Internet?

[@wallaceywill]

Great stuff ty so much

[@websiteforest8720]

Forever grateful. Thanks for sharing. I have one question thou.. which screen capture program do you use to create these amazing videos? I am into fitness space and i wanted to start creating videos such as these. Thanks

[@tgqmarketing]

Loom is really good

[@edwardclapton3468]

How does the behavior of shoppers in a store differ from purchases in an online store?

[@edwardyoung8964]

Do you arrange individual classes?

[@rifqimaulana3500]

thank you, this video very insightful for me

[@punchface3000]

great vid man, thx

[@bobbyd.whitejr.1849]

This is AWESOME Thanks... SSPPC

[@ИринаЕгорова-я1б]

делай пожалуйста вебинары про торговые кампании Google Ads, настройку рекламы в целом для интернет-магазинов

[@seankenny9892]

awesome vid!

[@bloodysavage0]

Around the 9:15 mark, you said one keyword was getting a lot of clicks so you were going to Decrease the bid. Why would you want to do that? I was always taught to "do more of what is working and less of what is not". Your rationale was to decrease the bid so other keywords could gain more clicks. Maybe those other keywords were just not as good as the first one? Go with the winner.

[@ryancollinsvideoads8228]

How would you know which one is the winner if Google doesn't give any spend to the other keywords?

[@AndrewScarella]

Hi. I had a question about number 3, bid strategies. Some of my campaigns don't have any conversions, but Google Ads is recommending I switch to target CPA and has this message "Recommended because your account has enough conversion data." Is the conversion data at the campaign-level or the account-level? Google Ads is recommending to switch because my account has enough conversion data, but the campaign getting that recommendation doesn't have any conversions. Should I leave it at Manual CPC until the campaign gets more conversions? Or switch to target CPA because my account has enough conversions?

[@thomasburns7545]

Conversion data is at the account level. Whether or not switching to target CPA for a specific campaign depends on whether the conversions gathered by other campaigns is relevant to that specific campaign. As an example, let's say you have 2 campaigns, Campaign A and Campaign B. If campaign A has generated conversions but B has no conversions, it would only really make sense to switch to target CPA for campaign B IF the conversions would be similar to those generated by A. In other words, if Campaign B has a totally different objective than A, the conversion data in your account won't do you much good initially. My suggestion is to use Enhanced CPC bidding at first until you get some conversions and then run a campaign experiment with target CPA.

[@mowmrong1191]

Nice advice

[@annegocht8042]

Hi surfside PPC, I thought that the bid adj. is not currently working anymore and it is not necessary to put a percentage - is that right? :)

[@dropitaly]

I used bid adjustment today, so I think it's still available in any account

[@dennismason7478]

Do you do private lessons?

[@nathanielelisha5397]

It's a great content

[@shamrozanjum]

Amazing!

[@kevinp9110]

this is what I should plan to be. at the moment Im running a google ads campaign, I can't find my opitmization score any where.

[@skybleezer8316]

Thank you for your tips

[@brunovincent1969]

You said on one of your videos, that you weren't sure if this would be profitable because it's affiliates. Did you actually profit from this? Is there any hope to use adwords for affiliates or low priced ticket items?

[@jillkx]

At one point, when you added some audiences via google analytics, you said that you want those who have already visited your curtain pages to see your ads. However, in the settings you selected "observation". I always assumed that the selected audiences will only be shown the ads if "targeting" is selected. I'd appreciate if someone could clarify this for me :- )

[@reln72]

He said that he wants to bid higher for people who visited his site not just target those audiences. If he selected 'targeting' then ads would only be shown to the audience he selected. In this case he selected 'observation' so that he could bid higher for the selected audience but still show his ads to other people searching for his keywords who are outside his selected audiences.

[@austinfloyd6546]

thank you. interestng

[@pabellos]

Outstanding!

[@sharonlee4584]

Cool! Like it

[@ЕленаСуворова-ц9в]

Подскажите, почему у меня после запуска рекламы, под рекламным обьявлением не указан мой сайт а именно пром.юа с переходом на платформу?Я не могу найти как исправить

[@volitionmartialartsandfitn2701]

That pause at 23:30 made me think my internet dropped 😂

[@vencagek]

Thanks for the great video. I have a question about trying different bid strategies. Why do you change your bidding strategy directly in the campaign settings and not use an experiment instead to compare those strategies? Thank you

[@waithash2]

The best Apps for video recording are LOOM and CloudApp.

[@ajayshrivastava5928]

I request you to create some vidoes on marketing and advertising strategies post COVID-19 for all the platforms like Google Ads, Facebook Ads, etc.

[@mariazakallia]

great content

[@victoriamorris5081]

Hello, I would like more examples on the selection of keywords

[@twingcart5472]

7:07 wow only $90 spent and 65 sales?? am i reading this right

[@GuAiden]

Great tips