What Happened To 10 Deep : The Rise And Fall Of A Streetwear Brand

How many remember 10 Deep? 10 Deep could be looked at as one of the grandfathers of the streetwear industry. They've been around since before the streetwear genre even had a name.
They helped pave the way for all the brands we know and love today, however, you don't really see them around as much as you used to. Why is that? Let's find out. This is the Rise and Fall of 10 Deep.
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
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What Happened To Alife: www.youtube.co....
What Happened To Diamond Supply Co. : www.youtube.co....
What Happened To Billionaire Boys Club/Icecream : www.youtube.co....

[@malik8708]

Most underrated Street brand of all time. S/O to 'US vs. Them' too

[@kwelan]

This is the greatest streetwear brand of all time.

[@dominicgarcia2552]

*KR3W

[@Stahlhalter]

@@dominicgarcia2552 no

[@supremegodmasterofomegacha3019]

10 deep is legendary

[@benlawton4026]

Years ago, in 2012 I think, I bought a black fitted x-pattern quilted 10 Deep pull over hoodie at a boutique street wear store in Vancouver, BC. It had an extremely rare flank zipper design (from the left waist to the middle of the left rib-cage, opening from the bottom). It's technically still a pull over hoodie. It's a brilliant design to allow you to cool off in-doors without having to take the hoodie off and on again. Remarkably good quality. I've never seen the feature implemented in another article of clothing anywhere else. I still own it today and wear it all the time. If they ever re-released it, I'd buy multiple in a heart beat.

[@differentlystill1846]

The zipper was for yr gat

[@justinford4075]

I still rock 10.Deep!! No other brand has camo pants like 10.Deep. Real talk

[@teddyevelyn]

Love this brand. Just looks like thought went into their pieces. The details; where the logo was placed; extra pocket here; the fabrics; everything. Discovered the Brand in 2001, shopping at Turntablelabs, in NYC.

[@londonsurbanboutique4471]

I didn’t even know or hear about this brand till like 2011 I’m shocked that they existed in the late 90s early 2000s

[@andrewpietrzak9926]

Love 10deep and gonna miss it. RIP 😭

[@sQrLLZ]

Fell off cause they started making trash. My collection was over 50 pieces deep in its prime, An entire wardrobe. I'm still owner to well over 30 pieces. After 2015ish- 2016ish their shit fell way off. Most the collections seemed uninspired. They stopped making button ups almost entirely. Last cool design I remember seeing was Global Warming hoodie a couple years back. They thought they made it to a flex brand status and started just putting their name or a small graphic on a well made 80$ tee and call it a day. They abandoned everything that got them there while I legit begged them through Facebook to not go down this path. I have not since found a brand to replace them. I've since just bought Cardhartt or Dickies gear for work and w/e and bust out some 2013 Deep when its time to drip. I still have a NewInBox pair of their Timberland Collaboration Euro Hiker in Red- Size 10. Looking to sell or trade for their full sleeve World Map Button up long sleeve + cash. R.I.P 10.DEEP :(

[@adrianbenfield6314]

its crazy i feel the same way!

[@greenstreetmusic4683]

Yop you explained it nicely, the quality dropped at the end and I did want to order anything anymore...so weird, as if the art director had died. These old asian inspired bomber jackets are my favourite, and some flower prints are still the best I have seen yet, so glad I got these all! Off-White reminds me a little bit of 10deep, but they are more conservative with graphics and too expensive lol, I miss 10Deep too man

[@sQrLLZ]

@@greenstreetmusic4683 Their surplus snorkel winter coat and white bacchanal button up are my fave pieces. And that two tone denim jacket with the black sleeves:) They really did used to be the best

[@TheMxboy199]

Yes I have the 10deep targeted hoodie. That thing is so cool I get compliments everywhere on it. I have a duck camo with a skull and flower embroidered on the back. I have maybe 15 pieces or so. I’ve worn them to death and they’re all faded but it’s still one of my favorite brands😢

[@sQrLLZ]

@@TheMxboy199 Yea my heavily worns are really starting to go. Such a shame

[@nizzy9603]

Brooo I️ miss watchin they skate videos💯

[@annikaball2180]

10.Deep has remove their youtube channel and delte all Skate Videos

[@unklrukkus]

Still wear my cap with the X.

[@caspertv649]

I still have a 10 deep camo backpack I wear faithfully

[@dimitruscherry]

The 10 Deep website is officially down as well

[@darrenhaywood7924]

Damn I just found out about this !!! What a bummer as I went to look them up I found thisssssss :(

[@dimitruscherry]

@@darrenhaywood7924 facts i should’ve copped a couple of key pieces from them , especially their jackets and fly tshirt designs . I see The value of the brand going up in value since it discontinued. Who knows maybe 5 years from now kids will think of them like a supreme or some shit that doesn’t exist…

[@darrenhaywood7924]

So nutty! Ya I been shopping with 10 deep since 2010 I have quite a bit of gear even some stickers left that I haven't used. Just sucks cuz I like buying things most people dont have. Although they were in zumiez I still never really saw anyone sporting them

[@JohnnyLochness]

@@darrenhaywood7924 cause they fell off by the time they were in zumiez unfortunately

[@noiisserpmii]

I have 2 shirts from them. I got a dead inside & one of the tye dye shirts.

[@annikaball2180]

what happened to 10.deep? will the streetware brand be shut down? The website says no more orders and they need luck? What does that mean?

[@brick532]

Yeah I was thinking the same thing 😭

[@annikaball2180]

in the meantime the webstore has been closed and no longer exists?

[@darrenhaywood7924]

I'm just learning about this right now

[@NoDreams]

Anybody know why the shop is closed?

[@Stahlhalter]

I miss 10 deep 🤦🏾‍♂️

[@LarryLobster-zc1vt]

Best streetwear brand of all time. One of my great friends brother growing up was high up in the business and mailed em boxes of free gear which he’d trade or give to us for some herb or cash they had me and a few friends DRIPPING in high school

[@littlebuddyslittlebrotha9112]

Why’s the site down is the company folded the fuck??

[@viviennewestwoodruinedmylife]

If anyone is selling a hockey jersey lmk

[@annikaball2180]

Why did the label go out of business?

[@takeflight2142]

It’s crazy, when we did the video they were still hanging on. I guess they just decided to officially call it a day

[@annikaball2180]

@@takeflight2142 It's a shame to hear this. I was always so convinced of the label in terms of quality and design. They were so unique and unlike anyone else.

[@annikaball2180]

Scott Sasso you were the godfather of streetware clothing. I hope that ain't true and you come back with your crew. You're the one and only

[@dafameleague7431]

10deep died when it got political

[@MrGatin777]

They’ve been doing political stuff since the beginning tf you talking about specifically lol

[@jaceharris28]

why are you actin like 10 deep created modern streetwear? like... STÜSSY is right there. 😂

[@takeflight2142]

Stussy is more old school on the level of supreme and huf. 10 deep was apart of the mid 2000s brands which is a bit more modern

[@yeolesam3072]

I know you can’t dress, plus 10 was for and by the culture 😂

[@dimitruscherry]

10 deep had some fly ass shit, they had a run back in the day FR ... i would put 10 deep ahead of stussy for some of their collections.... It wasn't like this fruity ass stuff these brands have today

[@beachcity562]

@@takeflight2142 do rise and fall of artful dodger

[@JohnnyLochness]

@@beachcity562 SECONDED

[@DROSS171]

Surprised you didn't mention the Kid Cudi and Wale mixtapes. Those were big for the brands growth.

[@sahirfareeda5765]

shitt Overdoz 10deep 2013

[@fiendsbrand]

"Yo, stop dissin Dante on records y'all!" .... Much Respect. You helped craft the careers of some of our favorite artists. 🙏

[@EmpureMedia]

The blog era was truly such a authentic & symbiotic relationship for both brands and artists. Those were the days

[@peterc6559]

Damn can't believe 10 deep filed for bankruptcy. Was one of the freshest brands

[@Commandosoap777]

i own a jacket of their's and get compliments on it all the time. Shit was so unique hate it had to happen like this

[@premeviews]

10 deep is very underrated. It honestly has the best fit of any street wear.

[@annikaball2180]

so true i have many brands try from low till high End quality and 10.Deep is the top of the best quality they have create many unique designs i have never seen bevor and after. Thats why i ask me everyday WHAT IS HAPPEND WITH 10.DEEP.I hope the brand come back.but i have seen they have registred insolvency

[@sahirfareeda5765]

i still got my old 10 deep circa 2010-12 leatherman jackets them shits was hittinnnnn hard back then facts

[@randyavila9259]

Their Jerseys were ON POINT

[@theunderworldandassoc.9717]

My favorite brand! I live in Arkansas and ran our only shoe boutique in the state and made sure 10 deep was in the store sells out every time! You wouldn’t see nobody with ur outfit on and they were low key but very high key at the same time! The perfect brand! Please make a comeback!!! @10deep

[@scormega]

Looks like they're shutting down? Message on top of the website: "The webstore is closed. Do not place orders as they will not be shipped. Thank you and wish us luck."

[@darrenhaywood7924]

Damn I just caught wind of this. Been shopping with them for years and noticed the change of quality but still liked their gear. It's sad hopefully they make it back on their feet but I wont hold my breath.

[@THERAPCOACH]

The f up when they change the logo to that lightning crap

[@greenstreetmusic4683]

true, never liked the lightning theme!

[@brick532]

What did it look like before?

[@JohnnyLochness]

@@brick532 script

[@greenstreetmusic4683]

That iconic 10 deep cross/X reminds me of Off-White cross arrows, maybe inspired Virgil hehe I got so many cool 10 Deep Clothing and still wear them many times, was my favourite brand for some years!

[@koolmindset]

Still got pieces. They’re collector items at this point. I’ve got hoodies,jackets and sweats all great quality

[@unfltrdpassion]

Seem to be gone now... Website been down for months now and IG not updated

[@perezhernan32]

I still have a few 10deep hats at home

[@darrenhaywood7924]

What happened to the 10 deep website ?? I cant find it anymore and this video came up..

[@TomboMedia]

I miss the 10 deep logo cut in half on the back of Tee’s. Wish they brought that back. Classic clean simplicity

[@cza3826]

That kid cudi mixtape put me into 10deep. They didn't respond when I asked about global shipping so I guess they had checked out by 2009.

[@jamiejude]

I have some really old 10deep pieces that I LOVE. quality

[@bucky737]

I just picked up a nice maroon zip up hoodie with these cool wooden vintage style buttons on it from 10.Deep at goodwill, so I looked up the brand, I can't find the exact hoodie online, lmk if anyone knows what this baby is worth

[@zburke9872]

definitely didn't fall off

[@peterc6559]

they filed for bankruptcy and are no longer active lol.

[@zburke9872]

@@peterc6559 I know they’re no longer active but wasn’t aware of the bankruptcy. Thought the owner just decided it was time to move on

[@amon-recrosby3151]

10 Deep is dope. I live in Atlanta and hardly no one knows about them.

[@brick532]

Man I saw the chain gang hoodie a while back and thought it was the hardest piece I ever saw. Ngl I hoped they would rerelease it.

[@jamaicafutballa09]

10 deep had great stuff

[@cm6gaming259]

Eastwestworldwide was my site and store out here in NY

[@DocFr33ze]

I have been loving this series. Taking me back to chasing sneakers in the early to mid 00s and finding the street wear to match. These videos are getting me all nostalgic.

[@takeflight2142]

The good old days 😂

[@annikaball2180]

10.Deep Website is open now

[@Bikerbryan22]

They didn’t fall off. They still have a huge fan base and still sell enough to stay in business and create new collections. Scott is still holding it down

[@ML-jw2rl]

This didn’t age well lol

[@omarmartinez5890]

Did 10 deep fall?

[@omarmartinez5890]

Just found a nice varsity jacket from over a decade ago and I’ve seen it sell for over $200 bucks and was wondering all about this brand thus finding this video

[@yepYup22]

Just found out about this brand. Love the T shirts 👕

[@brick532]

@@yepYup22 same

[@wallyking1]

Did coodie make this?

[@chamicheau]

So no mention of the " Crack " hoodie era back in 2006 ?? Yung Jeezy wearing it in his video.... Digital Gravel and Atmos also carried 10 Deep back then too.

[@anthonyliberto9932]

Had some sick pieces back in the day. Still have some. It kind of sucks people mainly wear high fashion shit only now. But those that know and have vintage shit are still winning. If you can dress well you already won.

[@dregsta]

I always wanted the 10 deep new era upside down new world order hat

[@dylancopenhaver1224]

I still have my 10 deep hoodie from a couple years ago what feels like but it’s still the best hoodie I own to this day

[@sukkafree3102]

10 deep is street wear but this new stuff I don't really feel 10 deeps stuff was some real hip hop shit

[@beachcity562]

I had gold ✨️ chain hoodie it went hard! Dudes in LB I liked it a lot

[@annikaball2180]

10.Deep is closed!

[@takeflight2142]

Yea it’s officially over for them

[@annikaball2180]

How did it come to this? I need information!

[@sexcsincere]

@premeviews, I agree with you to the fullest. I have a few pieces of 10 DEEP brand and currently looking for more. if anyone could assist with website or NYC store locations I can visit to purchase some items?? I would really appreciate it.